An analysis of the country’s tourism industry associations’ social media engagement with
their members over the last 28 days does not make for good reading, according to
consulting agency TaranisCo Advisory.
The agency analysed the Facebook (Meta) profiles of some of the country’s major tourism
industry associations and reported that the Southern African Association for the
Conference Industry (SAACI) leads the log for being the most followed association.
It has around 21,000 followers, and the fifth top position is held by the SA Events Council
with around 3,400 followers. More than half of the associations included in the analysis
only have between 2,000 and 1000 members per se, which is reflective of the size of the
industry.
The only industry association that showed an increase in followers for the period is the
Tourism Business Council of South Africa (TBCSA), which saw an increase of less than
half a percent in its total followers of 13,000.
None of the other major industry associations in the country saw an increase in the
amount of followers for the period stated.
The TBCSA is also the most active for posting information and achieved an average of
1.5 posts per day, while at the other end of the scale, the SA Events Council did not post
anything for that period.
In terms of the level of followers interacting with posts from these associations, the Event
Greening Council obtained the highest engagement levels, with almost a half-percent
rate, as an average on all its posts.
According to Gerrit Davids, Lead at the agency, “None of the nine industry associations
measured in the analysis scored a point out of 100 for the performance of their respective
pages, which means to say, that none of them had any significant increase on metrics like
growth or engagement, respectively.”
David says, “South Africa’s tourism industry associations are struggling to maintain an
effective social media presence, as evidenced by low engagement rates, inconsistent
posting, and limited follower growth.”
“Industry associations can significantly enhance their brand visibility, attract new
members, and support the sector’s growth by implementing effective social media
strategies,” said Davids.
Ends/
About the Analysis:
We used a credible online measurement platform to generate the report. Those
mentioned in it are free to engage us to receive a snapshot of the overall report. We
believe that the data was accurately sourced and could be verified against other and
similar platforms.
The Association of African Exhibition Organisers (AAXO) is excited to announce the selected Committee of the AAXO Youth Chapter for 2024/2025. This new initiative is designed to empower and support young professionals within the events and exhibitions industry, providing them with a platform to have their voices heard and contribute to the sector’s future growth and innovation.
“We are proud of the selected Committee for the newly launched AAXO Youth Chapter and believe we have some of the brightest young minds representing our association and industry,” says Gary Corin, Chairperson at AAXO.
The selected members of the AAXO Youth Chapter Committee are:
Anazi Piper, Vuka Group
Anazi’s deep commitment to AAXO’s mission and her belief in the power of communication and leadership have driven her to join the Youth Chapter, where she aims to leverage her skills to foster effective communication within the committee and inspire others to drive industry growth. Her goal is to contribute meaningfully to the industry, ensuring that young professionals have a voice and the support they need to succeed.
Suad Khan, Dogan Exhibitions and Events
Suad is particularly focused on addressing the high-pressure environment that often characterises the events industry and understands that the demanding nature of this field can significantly impact work-life balance, especially for young professionals who are still finding their footing. By being part of the Youth Chapter, Suad aims to advocate for better support systems and work-life balance initiatives that can help mitigate these pressures.
Yaseen Dalvie, dmg events
Yaseen’s mission is to give back to the industry that has significantly shaped his professional journey. With seven years of extensive experience in the events and exhibitions sector, Yaseen is committed to leveraging his knowledge and insights to support and mentor the next generation of industry professionals. He believes that his experiences can help address the unique challenges faced by today’s youth – such as lack of experience, professional connections and skill enhancement opportunities – ensuring they have the resources and guidance needed to succeed.
Yvonne Kumane, Scan Display
Yvonne hopes to engage with peers in discussing industry problems and trends and to collaboratively develop solutions. She is particularly focused on addressing the lack of preparedness for real-world pressures and the need for industry-specific training, aiming to better equip young professionals to succeed in this demanding field.
Amanda Dube, dmg events
Amanda, with seven years in the industry, joined the Committee to influence the sector’s future, develop her leadership skills, and contribute to industry growth by addressing challenges such as limited access to funding, inadequate professional development, and networking barriers.
Ngotsho, MesseFrankfurt SA
Ngcali hopes to be a voice for passionate young people in the events and exhibitions industry, aiming to address challenges related to inclusion and the limited options available for young professionals in the sector.
Stephen Campbell, Vuka Group
Stephen joins the Committee with a clear goal of collaborating closely with stakeholders to tackle shared challenges within the exhibitions industry. His focus is on addressing issues such as flat organisational structures, industry stigmatisation, limited career growth opportunities, and the absence of incentives for entrepreneurship among youth. He seeks to create an environment where young professionals can thrive and contribute meaningfully to the industry’s development and innovation.
Mthandazo Ndzuzo, MesseFrankfurt SA
Mthandazo Ndzuzo is driven by a desire to enhance her leadership abilities and actively contribute to the exhibitions industry, and aims to tackle issues faced by the youth such as limited industry experience, which often hinders young professionals from securing key roles and responsibilities within the sector.
Harris Kubjane, AI Media
With four years of experience running youth organisations and volunteering abroad, Harris is committed to making a lasting impact and inspiring African youth. He has organised and participated in numerous youth conferences across Africa and the globe, equipping him with valuable insights and skills, and recognises the need for platforms that offer training as he believes that youth should actively facilitate talks, workshops, and panels.
“The AAXO Youth Chapter will serve as a crucial platform for these young professionals to address industry challenges, share innovative ideas, and actively participate in the growth and evolution of the exhibitions sector,” concludes Corin.
Key role players in the battery manufacturing value chain from the private and public sectors are to converge in Kinshasa from 17–18 September for the Battery Metals Forum DRC-Africa.
Battery production for EVs and renewable energy storage relies on several key minerals and metals, including cobalt, copper, lithium, nickel, graphite, manganese, rare earths and the 3Ts (tin, tungsten and tantalum).
The DRC is the world’s leading producer of cobalt, accounting for over 60% of global supply, and the country is also an important copper supplier, along with neighbour Zambia, in the renowned Copperbelt.
“The global demand for battery minerals presents unpresented opportunities for the DRC to leverage its natural resources for economic development” says Samukelo Madlabane, Event Director at the VUKA Group, who are the organisers of the event.
He adds: “Under the theme of ‘Building a robust sustainable battery metals ecosystem in the DRC,’ Battery Metals Forum DRC-Africa is committed to positioning the country as the African hub for battery metals production and manufacture. It contributes to building an inclusive and equitable battery metals industry in the heart of Africa, underpinning broad-based sustainable growth, local beneficiation and socio-economic development.”
Experts and trailblazers
The high-level two-day gathering will provide valuable networking and matchmaking with senior local and international industry decision-makers. During the sessions, industry experts and trailblazers, who have successfully localised the processing of raw materials and created local manufacturing industries, will share their experiences and lessons learnt along the way. In addition, attendees can study the many opportunities within the DRC’s and Zambia’s battery manufacturing industries.
In particular, the sessions will focus on:
An overview of the feasibility study of the proposed DRC-Zambia Special Economic Zone
• Projects and best practices presentations – battery metals industry lead
• Energy transition: Energy supply for the battery metals industry
• Policies and regulations:
– Regional corporation
– Sustainability battery regulation
• Infrastructure investment:
– Local processing and beneficiation
– Public-private partnership (PPPs)
• Global market trends:
– Local and regional investment opportunities
– Market dynamics and price volatility
• Technology and skills development: digital transformation
Industry support
Following its successful launch last year, the event has already attracted the support of leading names in the sector with Cominiere SA as the cobalt sponsor, Axishouse Group as the copper sponsor, Elephant Services as the nickel sponsor and DEV Solaire and The Hydraulic Centre as the bronze sponsors.
The following expert and VIP speakers have been confirmed for the programme:
Albert Zeufack, Country Director, World Bank, DRC
Bodom Matungulu, Expert, Technical Advisor in Charge of Infrastructure Projects, DRC
Bryan Bille, Geopolitical and policy principal, Benchmark Mineral Intelligence, Belgium
Yanchen Wang, Managing Director, SMM- Information & Technology Co, China
Yannick Sukakumu, General Manager, Data Ratio Centres, DRC
About Battery Metals Forum DRC-Africa
Battery Metals Forum DRC-Africa is organised by The VUKA Group (formerly Clarion Events Africa), a leading Cape Town-based and multi-award-winning organiser of exhibitions, conferences and digital events across the continent in the infrastructure, energy, mining, mobility, ecommerce and CX sectors. Other well-known events by The Vuka Group include DRC Mining Week, Nigeria Mining Week, Enlit Africa, Africa’s Green Economy Summit, Smarter Mobility Africa, ECOM Africa and CEM Africa.Mining Review Africa, the leading monthly magazine and digital platform in the African mining industry, is the event’s premium media partner.
Battery Metals Forum DRC-Africa dates and venue:
Dates: 17–18 September 2024
Location: Fleuve Congo Hotel, Kinshasa, DRC
For over forty years, John Kaplan has enjoyed an illustrious career with Specialised Exhibitions, a division of Montgomery Group, starting back in the 80’s. His enthusiasm and commitment to his work have brought him much deserved success. Over the years, John has also generously shared his wealth of knowledge and expertise with others in the exhibitions industry, with many of those who have been fortunate enough to work with him also achieving success.
This fulfilling chapter of his life will formally finish at the end of June this year, when he embraces full retirement and the new adventures that this will bring.
Where it all began
With a Bachelor of Commerce degree and several years of business experience behind him and with a strong background in sales, John formed a publishing company in 1973 that specialised in trade journals. He was responsible for the advertising as well as the actual publishing of the journals, managing copy deadlines whilst also running the business. Publishing was his world during the 70’s. During this time he was approached by the Machine Tool Merchants’ Association, who knew him through publishing, to get involved with their Machine Tools exhibition. This was the start of the journey that would eventually lead him to Specialised Exhibitions. Throughout the 80’s, John worked with Specialised Exhibitions as a part-time sales consultant selling for the Machine Tools Africa exhibition and for their woodworking show at the time, WoodPro, whilst also still involved in publishing.
“I look back now and realise that it was the start of an opportunity of a lifetime,” says John enthusiastically, adding that he joined Specialised Exhibitions full time in 1993 as exhibition manager for Electra Mining Africa. “Management at the time recognised the experience I had gained over the years and my suitability for the position of exhibition manager for Electra Mining. It was an established show when I joined averaging around 20,000m² of exhibition space.”
John’s objective was to grow Electra Mining Africa. He followed a very simple formula: to get very close to all his exhibitors through frequent personal visits and to get involved with all the associations that were aligned with the show and strengthening those ties. “This was how I developed Electra Mining Africa. My focus was on repeat business – the more repeat business we had the better the show was going to be.”
“Of course, visitors were also extremely important. I was fortunate to have an excellent marketing team led by Gary Corin as marketing manager, who joined the company in 1996. The combined marketing, advertising and PR campaigns ensured that the right quality and quantity of visitors came to the show.”
John was instrumental in building relationships with stakeholders from all over the world in the mining, electrical, civil engineering and industrial fields. To promote Electra Mining Africa, he visited various international shows including the Australian mining show and the South American mining show, looking to attract exhibitors and visitors. The strategy worked with international exhibitors booking for the show and attracting a lot of international visitors, especially from the big mining companies from South America and Australia.
Probably the biggest highlight of Electra Mining Africa was in 1996 when then President Nelson Mandela accepted an invitation to officially open the show. “We aimed high,” smiles John. “We reached out through the connections we had to the presidency and we were thrilled when he said yes! I was honoured to have the opportunity to meet him.”
Appointment as Managing Director
During his time as exhibition manager, John was appointed as a director for Specialised Exhibitions. Then, in 2001, he took up the position of Managing Director of the company.
One of John’s many priorities in his role as MD was to ensure the continued growth of Electra Mining Africa. Following discussions with the then Department of Minerals and Energy, it was agreed to incorporate government’s ‘Mining Week’ with Electra Mining in the early 2000’s. Conferences and workshops ran alongside Electra Mining during the week of the show, whilst communication campaigns promoted Mining Week in the media. This heightened the visibility and awareness of Electra Mining. Phumzile Mlambo-Ngcuka, the then South African Minister of Minerals and Energy, opened the show in 2002 and 2004.
Another first for Electra Mining Africa was the Inward Buying Mission organised by John and his team in association with the SA Capital Equipment Export Council (SACEEC), a public private partnership between the South African Department of Trade, Industry and Competition and the capital equipment and related services industries. Over 50 major buyers from around the globe attended the show.
But it wasn’t all plain sailing when John took over as MD. One of the biggest challenges was when the exhibition venue used by Electra Mining Africa went into liquidation. The Johannesburg Expo Centre was the only suitable venue for the show, so if that was lost, Electra Mining would face severe difficulties. “It was a tense time,” says John. “Montgomery Group stepped in and a decision was made and an agreement reached for the Expo Centre to be acquired in 2004 by a consortium of Montgomery Group and a local investor. It was a decision that ensured Electra Mining Africa’s future,” explains John. Electra Mining Africa celebrated 50 years of success in 2022.
Expanding the business
The long-term objective of the company was to expand the business with more exhibitions. But the most difficult part of the job was to launch a new exhibition. “When we had the opportunity to buy an existing exhibition company with its portfolio of successful exhibitions, it was an easy decision to make. With Specialised Exhibitions being in a stable and financially sound position, we were able to go ahead,” says John. “It was exciting to oversee the purchase of Exhibitions for Africa in 2007 and it led to Specialised Exhibitions’ big expansion.”
John used his years of experience gained through running his own business in his role as MD. He treated the business as his own business, applying the same principles, watching every cent that was spent. Fortunately, he says, he had staff who thought the same way.
“I was very fortunate to have a good team. They were stable, very loyal supporters of Specialised Exhibitions. I always had an open door policy. I listened to their views. Gave them guidance where needed and encouraged them in their personal development. We worked together as a team, each with the same end goal in mind. It was the same with our suppliers.”
“Developing good people skills helped me in my career. I got on well with people and had good relationships with customers, staff and suppliers, as well as the associations and media. Being able to read people, to understand their needs, and to have empathy also helped in building relationships.”
John became the Group Managing Director and CEO of Specialised Exhibitions in 2010, before becoming the Chairperson in 2011 when Gary Corin took over the position of MD. John remained intrinsically involved with Specialised Exhibitions and Montgomery Group, committed to ensuring the long-term success of the business.
Highlights of the past 40 years
“Every year was a highlight,” was the answer given by John when asked what the highlights were of his four decades in the exhibition industry. “I was energised by the vibrant and dynamic nature of the business. Exhibitions are fascinating. They are ever changing. It’s an industry that doesn’t stand still for a minute. Every exhibition has to be treated as a new launch. Consideration has to always be given to the needs of exhibitors who want a decent return on their investment, and visitors who invest their time in attending the show.”
“I really enjoyed watching Electra Mining Africa grow and also watching the companies who had exhibited at Electra Mining grow. They came to the show and found new agencies, got new orders, and they grew, and they came back to exhibit again and again. It was also exciting to see the growth of Propak Africa and the launch of the regional show, Propak Cape, which was launched in the early 2000’s, as well as the growing success of other exhibitions within our portfolio.”
“I truly value all the friends that I’ve made during my time with Specialised Exhibitions, internationally and locally. From staff to suppliers, to exhibitors and to all of the associations. Attending the UFI conferences was also a big highlight as it was an opportunity to meet all the international owners of venues and exhibitions, many of whom became good colleagues.”
And what would life be without a life outside of work!
Having lived and worked in Johannesburg for many years, John is now settled permanently in Knysna. He is a dedicated family man and enjoys his regular visits with his grandchildren in Cape Town, and, as often as he can, his visits to his daughter and grandchildren in Australia.
He has always been a dedicated fitness fanatic. When working at the Specialised Exhibitions offices he went to the gym for a workout every lunchtime. “Going to gym during lunchtime got me ready for the next session of the day – it relaxed me and took away the stress and frustration,” he laughed. He continues to go to gym regularly to keep fit. John was also very keen on karate but, having achieved his brown belt, was robbed of the opportunity of getting his black belt when the sensei that he was training with left for Australia. He also loves fishing and Knysna provides great opportunities to satisfy this pastime. Of course, you can’t talk about sport without mentioning rugby. John is an avid Western Cape rugby supporter!
The past four decades have been filled with an exciting career in the exhilarating world of exhibitions, the building of life-long friendships, relaxing days full of sport and leisure activities, and spending time with a beautiful family that brings him much joy and happiness.
John will be missed. But his friendships with many of us at Specialised Exhibitions and Montgomery Group will continue long into this exciting next chapter of his life.
The events and exhibitions sector is a rapidly growing segment of the global tourism industry, and Africa is no exception. The involvement of youth in Africa’s MICE (Meetings, Incentives, Conferences and Exhibitions) sector is crucial for driving innovation, economic growth, and sustainable development.
“Engaging young professionals in MICE activities supports cultural exchange, economic diversification, and global competitiveness, empowering young leaders and showcasing Africa’s talent on the world stage,” says Gary Corin, Chairperson of The Association of African Exhibition Organisers (AAXO).
AAXO and its members recognise the vital role of youth development in driving economic growth across the continent, with some actively involved in or supporting initiatives aimed at the sustainable development of youth, not only within the MICE sector but within their communities too:
Event Synthesis International
Event Synthesis International’s focus on youth upliftment was inspired by owner, Angelique Smith’s, experience during a board meeting, where it was highlighted that there was a significant age gap in the leadership committee and training facilities across South Africa. The issue became critical when three top leaders passed away without a succession plan, leaving a void of knowledgeable leaders. The loss of their expertise underscored the importance of involving youth in every aspect of their work to ensure continuity and create a legacy.
“At Event Synthesis International, we support youth development through various programmes. At all our events, we involve teams of university students studying tourism, hospitality, or event management, and these students gain practical, hands-on experience in both event administration and on-site execution, ensuring they acquire comprehensive knowledge beyond theoretical learning,” says Smith.
Image 1 ESI Youth Development
Gallagher Convention Centre
Gallagher Convention Centre is dedicated to youth development within the event industry, particularly through initiatives like MusicEx. Recognising a gap in the South African music scene, Gallagher launched MusicEx to provide aspiring musicians with opportunities to learn, grow, and showcase their talents. MusicEx, scheduled for 26-28 July 2024, features a “Battle of the Best” competition with significant prizes, expert-led workshops, and performance opportunities for buskers.
The MusicEx planning includes the creation of approximately 313 new job opportunities in the MICE industry, offering new prospects not only for aspiring South African artists to learn and gain exposure but also for young professionals seeking careers in the events and exhibitions sector.
“This event supports youth by offering exposure, education, and employment, aligning with Gallagher’s mission to foster internal growth and industry advancement. This inaugural event aims to become an annual celebration, furthering Gallagher’s commitment to nurturing young talent and revitalising the MICE industry,” says Leniese van der Merwe, Marketing Manager at Gallagher Convention Centre and Assistant Project Director for MusicEx.
Image 2 MusicEx
RX Africa
RX Africa, in partnership with SME TradeLinks, recently sponsored an Enterprise Supplier Development Programme and an Enterprise Development Programme to foster the growth of entities in the tourism, hospitality and allied sectors, and help them build the critical capabilities they require to grow into thriving businesses.
SME TradeLinks’s Entrepreneurship Support Centre provides a wide range of customisable interventions designed to achieve the ESD (Education for Sustainable Development) objectives of RX Africa and its beneficiaries, who were KJ Styles, Lifeway Imphatho Brands, and Shai Boi Project Management, all 100% black-owned South African companies.
“The incubation programme includes skills training, mentoring, coaching, and a small grant component. RX is actively involved in the implementation of the incubation programme” says Carol Weaving, Managing Director at RX Africa.
Image 3 SME TradeLinks 2024 Incubator Graduation Event held at the Signature Restaurant in Sandton on 30 May 2024
Scan Display
Scan Display was inspired to focus on youth upliftment due to the high unemployment rates in South Africa, particularly amongst young people. Observing many matriculants and newly qualified individuals struggling to find work was disheartening, prompting the company to take action and offer internships to young people – through their Skills Development Programme – providing them with valuable training and opportunities to build their careers.
To support youth development, Scan Display formally established an Internship Programme in 2016, which employs students needing Work Integrated Learning (WIL) to complete their qualifications in the tourism and events industries. Additionally, the company offers job shadowing opportunities, such as the upcoming placement of two Interior Design students with their design team.
“These initiatives align with Scan Display’s mission to transfer skills and develop people, particularly in the demanding exhibition industry, which is well-suited to the energy and potential of young individuals. The success stories of past interns who have risen to management positions highlight the effectiveness and transformative impact of these programmes,” says Justin Hawes, Managing Director of Scan Display.
Image 4 Scan Display Interns
Woodlink Design
Woodlink Design, specialising in custom design exhibitions stands, is committed to youth upliftment through the Faranani programme, inspired by the everyday challenges faced by children left unsupervised on the streets while their parents are at work. Faranani was established to protect these children and prepare them for the future through activities like drum majorettes, dancing, singing, homework assistance, and provides school uniforms and sanitary pads to those in need.
Faranani aligns with Woodlink Design’s mission to eradicate poverty, save children, and develop them mentally and spiritually. One success story highlights a trip to Giyani, where the community warmly supported FARANANI’s performances, extending their stay due to the village chief’s request. This trip allowed the children to explore new places and learn about different environments, leaving a lasting impression on both the children and the community.
Natalie Ralinala, Spokesperson for Faranani Drum Majorettes and Woodlink Design’s partners, says: “FARANANI aims to impart skills such as leadership, conflict resolution, goal setting, communication, creativity, and responsibility. Future plans include expanding the club to different communities, founding a registered association, and establishing a trust fund for aspiring young majorettes to further their education and draw more youth into the initiative.”
Image 5 Youth in the FARANANI programme
“We are proud to represent members who are making significant contributions to their communities and the general youth population of Africa. By investing time, energy, and resources into our youth, we can ensure a prosperous future for the sector together,” concludes Corin.
Recognising the critical contributions made by the youth to the MICE sector across Africa, AAXO will be announcing the elected committee of their inaugural AAXO Youth Chapter in July, which is an exciting new forum for members dedicated to empowering the young voices within the industry.
South Africa, 21 June 2024: The Association of African Exhibition Organisers (AAXO) successfully concluded its Annual General Meeting (AGM) today, 21 June 2024. During the meeting, the newly appointed board members, representing a diverse array of companies and expertise, were announced, highlighting AAXO’s dedication to fostering collaboration and promoting excellence in the African events industry.
In 2023/2024, AAXO’s primary focus has been on revitalising the exhibitions industry, supporting members in their recovery and growth. The Association forged strategic partnerships with key public sector partners like the South Africa National Convention Bureau and Infrastructure South Africa; prioritised education and youth development, through the introduction of initiatives like the AAXO Youth Committee and AAXO Leadership Summit; and will continue to promote sustainability and best practices in the industry, prioritise expanding its reach across Africa, and ensuring ongoing support and value for its members.
The elected board members for 2024/2025 that will continue to advance AAXO’s key priorities and focus areas, are:
Chair: Gary Corin, Managing Director at Specialised Exhibitions
Gary Corin’s leadership as Chair is expected to further strengthen AAXO’s position and enhance its contributions to the development of specialised exhibitions throughout Africa. With his track record of successful ventures and 27 years of experience at Specialised Exhibitions—where he has held the positions of Marketing Director, Chief Operating Officer, and now Managing Director—Gary Corin is well-equipped to support the Association’s goals.
Vice-Chair:Projeni Pather, Managing Director at Exposure Marketing
Projeni Pather, the former Chair and Spokesperson of AAXO, will now serve as the Association’s Vice-Chair. As a distinguished keynote speaker and intuitive thought leader who regularly contributes to marketing and exhibition industry media, Projeni is a dynamic force driven by a passion for collaboration, communication, and innovation with an in-depth understanding of the events landscape in Africa.
Treasurer: James Bull, Sales Director at Informa Group
Serving as Treasurer for a second consecutive term, James Bull’s financial expertise and experience will remain vital to maintaining AAXO’s fiscal health and sustainability. His understanding of the events industry, combined with his financial acumen, will contribute to developing effective strategies for the association’s growth.
Joining the board is Tracy Gounden, Business Development and Portfolio Director at Messe Frankfurt South Africa; Adele Hartdegen, Chief Executive Officer at Dogan Events; Joshua Low, Vice President for South Africa at dmg events; and Errol Bryce, the Group Commercial Director at VUKA Group. They are supported by Devi Paulsen-Abbott, the Immediate Past-Chair; Cornelle du Preez, the Venue Committee Chair; and Anthea Buys, Office Manager.
“As the incoming Chairperson, I want to extend my gratitude to our outgoing Chairperson, Devi Paulsen-Abbott. Devi has dedicated many years to improving the status and quality of the exhibition industry, and it is an honour to build upon that foundation and continue the important work of the AAXO Board,” said Gary Corin, Chairperson of AAXO.
The board members, starting their roles immediately, are committed to executing vital initiatives like youth development and fostering young talent within the industry. They will persist in tackling essential sustainability challenges, enhancing global recognition for the African events and exhibitions sector, and supporting its growth and evolving needs.
“Our upcoming initiatives as AAXO include attracting diverse, young talent to our industry, promoting sustainability and greening efforts, ensuring supply chain reliability, and enhancing our capacity and delivery to meet world-class standards. We have a talented, experienced, and dynamic board in place to achieve these goals. Additionally, marketing exhibitions as a catalyst for economic growth and stimulation will remain a priority. I look forward to collaborating with all stakeholders in the exhibitions and related industries,” concluded Corin.
The informal sector has a crucial role in the global economy, and it needs to be connected to government and businesses properly so that opportunities to collaborate, learn and grow are created. This was the key message discussed during the e-Kasi talks theme on the first day of SAITEX 2024.
Driven by micro enterprises across multiple sectors, the Kasi Economy, also known as the ‘hidden economy’, accounts for one-third of local jobs. These vibrant and innovative communities are home to 11.6 million people, indicating that townships represent billions of rands in spending power.
“In terms of cross-border opportunities, businesses in the township economy definitely benefit from the insights and learning opportunities at SAITEX 2024,” mentioned Cllr Leah Knott, MMC, Department of Economic Development, in her opening keynote address at SAITEX 2024.
Research released by Accenture Africa in 2023 revealed that more than 150 000 spaza shops make up part of South Africa’s “hidden economy”, which has an estimated market size of R178-billion.
The informal sector accounts for about 42% of all employment and contributes about 6% of the national GDP[1]: that’s about $25bn (R470bn). Over the past five years, the informal sector has been growing at the expense of the formal sector at a Compound Annual Growth Rate of 14.17%, and there is no sign of this trajectory slowing down.
The Kasi Economy is almost circular, as businesses are created by residents and supported by their fellow township citizens, with more than 70% of South African households purchasing from informal traders, which include hawkers, small and large spazas, superettes and mini and midi wholesalers. By 2030, small retailers in this micro economy are anticipated to create 70% of all new jobs[2].
Dr Sindiswa Mzamo (Global President, Circle of Global Business Women) led the talk on “Lessons learnt – what has been done to boost Gauteng’s township business”, and was joined by Nosipho Khonkwane, general manager of Gauteng Enterprise Propeller (GEP).
Some of the key lessons covered was that success or business sustainability in township businesses is dependent on the fit between the specific business and its environment, and that one size certainly doesn’t fit all – some businesses need grant funding and business development services before thinking of taking out a loan. In order to grow, some stark figures came to light: a small business needs access to finance (R86 mil and 346 mil SMME funding gap in SA) in order to have a chance at success.
For close to 30 years, SAITEX has been a hub for discovering diverse opportunities within the region. It connects traders with a network of international and local businesses, providing a platform to explore innovative products, solutions, and services tailored to their needs.
Industry experts explored the latest innovations, creative ideas and actionable insights designed to encourage growth and empower local township economies. Themed sessions included eKasi talks, SMME Focus Day and e-Commerce workshops.
A focus on entering new markets followed, unpacking what every entrepreneur needs to know, highlighting the UAE and South Africa business case, followed by leading expert Sergio Carlos Macamo (Commercial Counsellor, High Commission of the Republic of Mozambique) offering practical insights on navigating new export markets to stay compliant – customs, tariffs, and cultures.
A highlight of these talks included the signing of a Memorandum of Understanding (MOU) between the SMME Chamber of Commerce and the Embassy of the United Arab Emirates, which aims to simplify business for SMMEs between the UAE and South Africa, enabling easier market access for small businesses in both regions.
This significant event took place during the insightful session, “UAE and South Africa Business Case: Entering New Markets – What Every Entrepreneur Needs to Know” and was graced by His Excellency Ambassador Mahash Saeed Alhameli of the UAE.
The SMME Chamber, a strategic partner for SAITEX 2024, is the voice for small business in Africa, dedicated to creating an ecosystem that provides access to markets, financial inclusion, and socio-economic opportunities.
Day 2 had a strong SMME focus, with the first session discussing how women and youth can be included in business and the ways to overcome trade barriers. This inspiring panel discussion, moderated by Dr Sindiswa Mzamo (Global President, Circle of Global Business Women) and joined by Lethabo Sithole (Amila Africa), Jacqueline Nzisabira (Regional Policy Advisor, UN Women), Nancy Sangqu (Founder, Milani International) and Mpume Zwane Langa (CEO, Afrisource and MD, Maxim Industries Africa), delved into the significant role of women and youth in trade, particularly in light of the AfCFTA Protocol on Women and Youth in Trade.
This protocol addresses specific constraints and barriers faced by women and youth in trading across the continent, creating an environment that allows them to access markets, enhance competitiveness, and participate in regional and global value chains.
SAITEX facilitates tangible international and local trade relationships and enables the private sector to demonstrate their innovations, solutions, and services to thousands of buyers, retailers, distributors, and wholesalers from multiple trade sectors.
“It’s one thing to have a cool idea, it’s another thing to execute on it. If you’re going to start anything, you need to be comfortable with failure,” remarked Vuyo Tofile, Managing Director of Timbaktuu, one of the emerging markets enabler workshop presenters.
Tofile established Timbaktuu Group Africa with the sole purpose of providing unserved and underserved communities with an innovative and frictionless way to better access goods, services, and opportunities, opening doors to a more inclusive economy and enabling individuals and communities to better participate in their country’s economy.
He went on to explain that we all have this fear of starting but have an even bigger fear of failing. “And yet my fears were course-correcting me to the path I should have been on. What I realised and learnt along the way is if you know that it works out in the end, you end up making decisions faster,” said Tofile.
He started as an entrepreneur selling boerewors rolls, learning along the way that you can sell anything at any price you want, if you keep iterating your product and improving it over time. “But you have to have confidence when selling it at that price,” exclaimed Tofile.
Another interesting workshop discussing why you should sell cross-border using E-commerce, was delivered by Alastair Tempest, CEO of Ecommerce Forum of Africa.
“One of the big problems in Africa is the little data and research available on Pan-African campaigns,” shared Tempest. “But you need to find what you can, and maybe even create some research yourself.”
One of the exciting changes in cross-border payments discussed was that of the Transactions Cleared on an Immediate Basis (TCIB) scheme developed by BankservAfrica.
“It is literally transforming cross-border payments in the SADC region for many businesses,” says Tempest.
TCIB is a groundbreaking cross-border remittance service that enables clearing of funds between South Africa and Zambia in just 60 seconds! As a formal, regulated & inexpensive solution, the TCIB solution ensures greater convenience and accessibility.
Lowering remittance costs is listed in the United Nations’ Sustainable Development Goal 10 for 2030 for reducing inequalities, stating ‘reducing the cost of remittance transfers can substantially increase disposable income for remittance-receiving families.’ The aim is to lower average costs to three per cent globally to allow remittance families to save an additional US$20 billion annually.
Returning for its third year, the Enterprise Development Pavilion, sponsored by the Johannesburg Convention Bureau, provided a dedicated space for SMMEs throughout the conference to showcase their cutting-edge products and services.
“This platform links emerging businesses, especially black-owned and women-owned enterprises, with key industry buyers, providing valuable exposure and market access. Through this initiative, we empower these businesses to flourish and shape the dynamic future of hospitality,” said Thandubuhle Mgudlwa, Chief Executive Officer, The Johannesburg Tourism Company.
“SAITEX 2024, Africa’s leading multi-sector trade exhibition, was a resounding success. The event showcased remarkable collaboration on the show floor, attracting a record-breaking attendance of over 4,900 people over three days. With more than 120 exhibitors, 18 workshop sessions, and 37 speakers, participants left inspired to address challenges and drive growth in the retail economy,” concluded Phetogo Kubheka, Event Director, Transport and Trade Portfolio at dmg events.
The 21st edition of Africa’s Big 7 wrapped up three days of insights, innovation and conversation at the Sandton Convention Centre in Johannesburg. Co-located with the Hotel & Hospitality Expo Africa and SAITEX Africa, Africa’s Big 7 2024 hosted industry leaders and decision-makers for discussions around redefining the food and beverage chain, and introduced the inaugural Game of Chefs, a culinary competition for up-and-coming young chefs.
“Over the course of the week, attendees networked with professionals, thought leaders and buyers at an event focused on connecting trends and insights to real-world situations. This year, Africa’s Big 7 connected top players within the industry and opened up authentic conversations around the challenges facing the industry,” said Margaret Peters, Event Manager: Food & Hospitality at dmg events.
The event’s focus on transformation was reflected in its opening keynote ‘Transforming Africa’s food system – Tackling food insecurity through innovations and partnerships’. The presentation focused on the need for diverse and innovative food and beverage products and culinary experiences that drive the sustainability agenda and meet the need of Africa’s rapidly growing population. Mikes Kubheka, the Founder of Wakanda Food Accelerator, said: “It’s important to gain insight into how to navigate the future of Africa’s food systems, how innovation is reshaping food categories and transforming investment opportunities, and what technologies are working to solve supply chain challenges.”
Day one included a panel discussion entitled ‘Finding the Formula – What new ingredients and flavours are driving innovation’, focused on new taste choices and sustainable developments and how these can be translated into business efficiency and cost savings; a fireside chat on ‘Sustainability – Journey to a net-zero future’ that unpacked what environmental transparency means for the bottom line; and exclusive interviews with influencers and leaders in the industry around thinking global while acting local.
One of the particularly relevant and insightful events on day one was an in-depth panel discussion on ‘Food mapping – Mitigating food waste and supporting sustainable growth’ with Nicola Jenkin, Director of Pinpoint Sustainability as the moderator, and Steffen Burrows, Head of Sustainability at Pick ‘n Pay; Pavitray Pillay, Behaviour Change Practitioner at WWF South Africa; and Matlou Setati, Executive: Food Safety and Sustainability Initiative at the Consumer Goods Council of South Africa (CGSCA). The discussion touched on critical concerns for the country and the continent with Setati opening the conversation around food insecurity and the need for finding ways of addressing this, with Burrows echoing her sentiments, emphasising the importance of sustainability. As Pillay said, “What people don’t realise is when they waste a plate of food, they’re wasting energy, soil, health, labour, water and biodiversity.”
It is critical, said the panellists, to prioritise food accessibility, reduce waste, and find a way of reimaging the value chain.
Returning for its third year, the Enterprise Development Pavilion, sponsored by the Johannesburg Convention Bureau, provided a dedicated space for SMMEs to showcase their cutting-edge products and services. Thandubuhle Mgudlwa, Chief Executive Officer, The Johannesburg Tourism Company said: “Our Enterprise Development Pavilion provides a dedicated space for SMMEs to showcase their cutting-edge products and services. This platform connects them with key industry buyers, fostering valuable exposure and market access. Through this initiative, we empower these businesses to thrive and contribute to the dynamic future of food and beverage.”
On day two, the event kicked off with the spotlight presentation entitled ‘Insights into the latest mega retail trends’ presented by Andrea Ellens, Retail Expert and Head of Business Development at Trade Intelligence. Opening her presentation against the backdrop of the current economic landscape and the challenges influencing consumer and retail confidence, Ellens unpacked some of the interesting global and local trends shaping the industry today.
The global trends to watch out for are around Metail, the personalised shopping experience; the rise of retail media investment to gain consumer attention; meeting the needs of the octopus shopper with omnichannel experiences that are seamless and harmonious; leveraging artificial intelligence to drive agility; and prioritising initiatives to create a green trolley. As Ellens said: “One of the big local trends is an explosion of more stores with brands like ShopRite and Clicks prioritising accessibility for shoppers and diversification.”
Also taking place on day two was a presentation on ‘The future of retail in South Africa’ by Ceri Coxton, Head of Customer Experience at Woolworths South Africa. She said, “Technology is changing everything we do in retail across the board and we need to ensure experiences are seamless and sustainability remains a priority.”
The day also included a discussion on ‘Private Labels – why are these brands transforming innovation in a time of disruption’; and a fireside chat with Bronwyn Williams, Futurist, Economist & Business Trends Analyst at Flux Trends, Brett Thomson, Co-Founder and CEO of Newform Foods, and Martin Dovey, Founder of CACG Technology Strategy and Management Consulting, discussing ‘From cell to scale – how the food industry can be part of cultivating meat’.
Mongezi Mtati, Senior Brand Strategist at Rogerwilco, hosted a spotlight presentation on the ‘Kasi Economy – Tapping into the growing township economy and what you need to know’. Matati said: “Brands have a long-distance relationship with townships but change is on the horizon with the rise of Kasi alternatives and an increase in supermarket spend.”
Also on the day was a panel discussion around ‘Culinary innovation – how are menus adapting?’; a spotlight presentation on ‘Supply chain optimisation reimagined’; and ‘Major trends redefining food service and convenience’.
Returning events at the show included the Global Pizza Challenge, the National Burger Challenge, the South African Bakers Challenge and the show welcomed the inaugural The Game of Chefs.
“With a record 4,922 attendees and 179 exhibitors at this year’s event, it was immensely successful with an impressive turnout and exceptional speakers. Africa’s Big 7 remains a premier event for the industry in Africa.” Peters concludes.
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