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Welcome to AAXO – the trusted voice of Africa’s Exhibition Industry

AAXO is committed to promoting the African exhibitions industry, encouraging businesses to invest and participate in exhibitions, affording our members the tools and resources for successful exhibition management, and encouraging world-class industry standards. This dedication is evident in AAXO’s commitment to linking organisers to a network of suppliers and opportunities to ensure growth and inclusivity continentally.  How can we support your business today?

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In The News and PR

ILTM Africa 2025 Sets New Benchmark for Luxury Travel Connections

Cape Town, 11 April 2025 – ILTM Africa 2025 has concluded its most successful edition yet at the Norval Foundation in Cape Town (6–8 April), reinforcing the continent’s growing influence within the global luxury travel sector. As the official kick-off to Africa Travel Week, ILTM Africa also saw the launch of its State of the […]

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WTM Africa announces winners of 2025 Responsible Tourism Awards

 Cape Town, 11 April 2025 – World Travel Market (WTM) Africa yesterday announced the winners of its prestigious 2025 Responsible Tourism Awards, recognising outstanding contributions to sustainable and responsible tourism practices across the continent. “Today, we’re here to celebrate Africa’s changemakers,” said Rachel Nxele, SATSA’s Vice Chairperson and Chair of Responsible Tourism, who presented the awards. […]

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Call for Submissions: 2025 FAME WEEK AFRICA’s SHORTS FILM FESTIVAL

Cape Town, South Africa – The FAME Shorts Film Festival is now accepting submissions for its 2025 edition, inviting filmmakers from Africa, and its diaspora, to showcase their unique narratives and storytelling during the film festival at Cape Town’s Labia Theatre (4-6 September). A celebration of African stories, the festival provides a powerful platform for […]

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Chat’r Xperience Launches EcoExhib by Chat’r Division: Pioneering Sustainable Exhibition and Event Solutions

Chat’r Xperience is thrilled to announce the launch of EcoExhib by Chat’r, a transformative new division dedicated to addressing the growing demandforsustainable exhibition stands, branding solutions, and promotional event elements. With this launch, Chat’r Xperience reinforces its leadership in delivering innovative, eco-friendly, and client-focused solutions to the South African events industry. “At Chat’r, we have always […]

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ILTM Africa 2025 Sets New Benchmark for Luxury Travel Connections

Cape Town, 11 April 2025 – ILTM Africa 2025 has concluded its most successful edition yet at the Norval Foundation in Cape Town (6–8 April), reinforcing the continent’s growing influence within the global luxury travel sector. As the official kick-off to Africa Travel Week, ILTM Africa also saw the launch of its State of the […]

WTM Africa announces winners of 2025 Responsible Tourism Awards

 Cape Town, 11 April 2025 – World Travel Market (WTM) Africa yesterday announced the winners of its prestigious 2025 Responsible Tourism Awards, recognising outstanding contributions to sustainable and responsible tourism practices across the continent. “Today, we’re here to celebrate Africa’s changemakers,” said Rachel Nxele, SATSA’s Vice Chairperson and Chair of Responsible Tourism, who presented the awards. […]

Call for Submissions: 2025 FAME WEEK AFRICA’s SHORTS FILM FESTIVAL

Cape Town, South Africa – The FAME Shorts Film Festival is now accepting submissions for its 2025 edition, inviting filmmakers from Africa, and its diaspora, to showcase their unique narratives and storytelling during the film festival at Cape Town’s Labia Theatre (4-6 September). A celebration of African stories, the festival provides a powerful platform for […]

Chat’r Xperience Launches EcoExhib by Chat’r Division: Pioneering Sustainable Exhibition and Event Solutions

Chat’r Xperience is thrilled to announce the launch of EcoExhib by Chat’r, a transformative new division dedicated to addressing the growing demandforsustainable exhibition stands, branding solutions, and promotional event elements. With this launch, Chat’r Xperience reinforces its leadership in delivering innovative, eco-friendly, and client-focused solutions to the South African events industry. “At Chat’r, we have always […]

ExpoGuys Launches Industry-First Sustainable Stand Grading System

In an era where sustainability has become a non-negotiable in business practices, ExpoGuys has taken a pioneering step in the exhibition industry with the launch of its Sustainable Stand Grading System. The initiative reflects the company’s ongoing commitment to reducing its environmental footprint while setting a new standard for sustainable practices in stand-building and event […]

The MamaMagic® Baby Expo Returns in 2025 at the Iconic Rand Show

Johannesburg, South Africa—The highly anticipated MamaMagic Baby Expo is back in 2025, and this year, it’s setting up in a brand-new home at the iconic Rand Show! From April 17–21, 2025, this five-day event at the Johannesburg Expo Centre promises an extraordinary experience for new parents, parents-to-be, grandparents, and families. The MamaMagic Baby Expo is […]

Meetings Africa and Africa’s Travel Indaba back for 2025 editions!

Johannesburg, South Africa – Mark your calendars for the 2025 editions of the  African continent’s trade events designed to elevate the African continent’s leisure tourism and business events industry. South African Tourism-owned Meetings Africa and Africa’s Travel Indaba are back in 2025 and are set to enhance business connections and networking opportunities. These Pan Africa […]

GL events South Africa Announces Exclusive Partnership with Xanita

GL events South Africa is thrilled to announce an exclusive partnership with Xanita, a leading sustainable events and exhibition solutions manufacturer, to become the sole supplier of the Xanita Eco-Mod range within the exhibition and events sector. This partnership reinforces GL events South Africa’s commitment to providing environmentally responsible solutions to the market. The Xanita […]

Propak Africa 2025: Where Innovation Meets Opportunity

As automation and digitisation accelerates across industries, companies are recognising the need to invest in smarter solutions, products and services to stay competitive. For those in packaging and related fields, Propak Africa, a leading industry trade show, provides unmatched insights into these latest innovations. Propak Africa 2025, a premier event in packaging, printing, food processing, […]

AAXO Calls for Investment In Exhibitions to Drive Youth Employment

Youth unemployment is a huge problem in South Africa. But more relief could be coming from the rapidly growing events and exhibitions industry, as business tourism ticks up in step with a healthy return of leisure visitors to the country. According to the WTTC’s Economic Impact Report, travel and tourism is expected to grow at […]

South Africa’s tourism industry associations showing social media fatigue

An analysis of the country’s tourism industry associations’ social media engagement with their members over the last 28 days does not make for good reading, according to consulting agency TaranisCo Advisory. The agency analysed the Facebook (Meta) profiles of some of the country’s major tourism industry associations and reported that the Southern African Association for […]

Ministry of Solid Minerals Development endorses Nigeria Mining Week

“Fostering a robust environment in line with Renewed Hope Agenda” The Nigerian Ministry of Solid Minerals Development has once again confirmed its commitment to the Nigeria Mining Week conference and expo with its official endorsement and pledge of support for the ninth edition that returns to Abuja from 18 to 20 November 2024. Dr Mary […]

ILTM Africa 2025 ignites luxury and art at new Norval Foundation venue

International Luxury Travel Market Africa (ILTMA) is proud to announce that its highly anticipated 2025 event, themed ‘Ignite Africa with Luxury Travel’, will be held at the prestigious Norval Foundation in Cape Town from 06 to 08 April. This move from Kirstenbosch Gardens marks an exciting new chapter for ILTM Africa, positioning art as a […]

Overall Events & Communication Celebrates 15 Years of Excellence in Exhibitions & Conferences

Nelson Mandela Bay, Eastern Cape – Overall Events & Communication, a leading event management and communication company, proudly celebrates 15 years of delivering innovative, seamless, and impactful exhibition and conference solutions across South Africa. As a trusted partner to corporate and government organisations, Overall Events has solidified its role in the event planning industry, specialising […]

Maximising the impact of Exhibitions in your marketing mix

Better lead generation could help marketers max exhibition ROI  Live events and exhibitions have reclaimed their place as a vital part of the marketing mix, following the post pandemic return of business tourism and people’s need for human connection. But marketers are still leaving money on the table by not maximising their lead generation and […]

VUKA Group and The Global Trust Project: Commit to building a worldclass platform for ‘what matters most, Trust!’

23rd September 2024 In a world where trust is often seen as a rare commodity, the recent signing of the Joint Venture Agreement between VUKA Group, an African conference, exhibition and media agency, and The Global Trust Project marks a significant milestone. This partnership, spearheaded by David Ashdown, CEO of VUKA Group, and Dominic Wilhelm, […]

WTM Africa 2025 to ‘Ignite Africa’ with fresh focus and strategic content

RX Africa today announced “Ignite Africa” as the official theme for its WTM Africa 2025 event, taking place from 9 to 11 April in the Host City of Cape Town at the Cape Town International Convention Centre (CTICC). Next year, WTM Africa promises a revamped format with a laser focus on actionable insights and strategic […]

Electra Mining Africa puts innovation in the spotlight and sets new records

Taking place at the Expo Centre in Nasrec, Johannesburg, from 2-6 September, this year’s Electra Mining Africa was the biggest show in its history with 950 exhibitors occupying over 40,000m² of exhibition space across 6 exhibition halls and 4 outside exhibit areas.   Visitors were able to explore thousands of new products, ground-breaking machinery, latest […]

UFI Global Barometer confirms 2024 as record year for the exhibition industry globally

2023 and 2024 revenues expected to grow by 20% and 17% on average globally year on year 48% of companies plan to increase staff numbers in the coming 6 months 77% of companies plan to expand their scope of activities, and 43% declare an intention to expand into new countries and regions Adaptation of generative […]

Elevate Your Conference Experience with B & T Matchmaking: Tailored Business Networking and Matchmaking for Unforgettable Connections

Unlock the full potential of your next conference or exhibition with B & T Matchmaking’s premier business matchmaking services. Our cutting-edge platform is designed to ensure that every attendee makes meaningful, productive connections, maximizing the value of their participation and enhancing their event experience. Why Choose B & T Matchmaking for Your Conference or Exhibition? […]

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Events Calendar

2024-11-15 09:00
2024-11-16 23:00
Synergy Business Events
Sandton Convention centre
Music and Lifestyle Expo

Music and Lifestyle Expo

The Music and Lifestyle Expo brings us the music that we enjoy, whilst giving a glimpse into the business that drives the music. The Lifestyle element is where culinary arts meet, fashion meets, trade meets, dance and the arts. This one of its kind exhibition aims to give music lovers and industry partners a 360 […]
2025-10-29 09:00
2025-10-31 17:00
AI Media Group
Sandton Convention centre
AI Expo Africa 2025

AI Expo Africa 2025

Back for its 8th edition, AI Expo Africa is the largest Enterprise AI trade event and conference in Africa. AI Expo Africa 2025 will run 29-31st Oct 2025 in Johannesburg South Africa at the prestigious Sandton Convention Centre, uniting 2500 decision makers, investors, buyers, suppliers, innovators, SMMEs and global brands.  This year it will also be joined by the inaugural […]
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