Messe Frankfurt South Africa operates under the banner of one of Europe's oldest and most prominent trade fair organizers.

The South African branch is bolstered by a capable team of professionals possessing vast experience in marketing, sales, and operations. Messe Frankfurt is a global industry leader in organizing trade fairs, congresses, and events, with a workforce of over 2,200 individuals situated in 28 locations worldwide.

In South Africa, the team comprises over 25 staff members with established marketing, sales, and operational expertise, overseeing the execution of high-profile events, including Automechanika Johannesburg, Futuroad Expo, Festival of Motoring, Boatica Cape Town, AERO South Africa, allfashion sourcing, Hobby-X, and Solar Power Africa.