Buyer registration for WTM Africa 2027 is officially open. Taking place from 7–9 April 2027 at the Cape Town International Convention Centre (CTICC), Africa’s premier B2B travel and tourism exhibition is calling on outbound travel buyers, travel technology professionals and decision-makers to claim their spot.
The 2027 edition is shaping up to be the most geographically diverse yet, bringing together an expanding roster of destinations and suppliers alongside the trends, technologies and market opportunities shaping travel across the continent and beyond.
“If you’re serious about doing business across the African travel and tourism landscape, this is where you need to be,” says Megan De Jager, Portfolio Director for Travel, Tourism and Sports at RX Africa.
“Representation on the show floor is expanding, with new and returning regions adding depth and diversity to the buyer experience, along with valuable opportunities to grow their networks and forge new partnerships.”
Based on the current sales pipeline, the 2027 show is expected to feature expanded representation from the following markets. Some have participated previously and are increasing their presence, while others will be joining the event for the first time:
North Africa: Egypt and Algeria
West Africa: Nigeria and Benin
East Africa and the Indian Ocean: Kenya, Tanzania, Uganda, Madagascar, Mauritius and Réunion
Southern Africa: Botswana, Zambia, Zimbabwe, Mozambique and Angola
The Middle East: United Arab Emirates (UAE)
For outbound travel buyers and travel technology professionals, this breadth of representation means more destinations to explore, more suppliers to meet, and more partnerships to forge, all under one roof, over three focused days.
“We are proud and excited to welcome the world’s travel and tourism community to Cape Town once again for the 2027 instalment of WTM Africa in April next year,” says Geordin Hill-Lewis, Mayor Cape Town. “As the premier travel and tourism expo on the continent, this important event creates invaluable opportunities to connect, collaborate and unlock new possibilities for African tourism. With an even broader range of destinations, suppliers and industry expertise coming together, this promises to be an exciting edition. I encourage travel buyers and tourism professionals to register now and secure their place at this important gathering in our city.”
Buyers’ Club: A smarter way to work the show
WTM Africa’s Buyers’ Club is back, and it means business. Designed exclusively for qualified buyers with genuine purchasing and contracting authority, the Club delivers a focused, high-value experience built around the connections and products that drive real commercial results.
Buyers’ Club 2027 membership includes:
Priority access to new destinations, suppliers, and product developments.
Exclusive networking with exhibitors and senior industry decision-makers.
Access to the dedicated Buyers’ Lounge, with complimentary Wi-Fi, refreshments, and lunch.
Members will also qualify for travel discounts, with details of participating offers to be announced soon.
“Buyers come to WTM Africa with clear commercial objectives, so every part of the experience is designed to make their time count,” says De Jager. “From pre-scheduled meetings and targeted networking to relevant industry content, we want buyers to leave with valuable contacts, fresh market intelligence and tangible opportunities for growth.”
Register now
Buyer registration for WTM Africa 2027 is open now. Don’t wait. Qualified travel buyers and purchasing decision-makers are encouraged to register today and start building their show experience.
WTM Africa 2027
7–9 April 2027
CTICC, Cape Town, South Africa
Building businesses, connecting communities and creating platforms where people, ideas and opportunities meet.
For almost three decades, RX Africa has been creating platforms that bring businesses, industries and communities together across South Africa and beyond.
The South African legal entity behind RX Africa was established in 1997, with the business becoming part of Reed Exhibitions through a joint venture in 2013. In 2021, it adopted the RX brand identity, becoming part of a global network spanning more than 400 events across 22 countries and 43 industry sectors.
Based in Woodmead, Johannesburg, RX Africa organises exhibitions primarily in Johannesburg and Cape Town, connecting local, pan-African and international participants.
At its heart, the business describes its purpose simply: building businesses by creating powerful face-to-face and digital platforms where people can connect, learn, source products, build relationships and do business.
A Diverse Portfolio with Global Reach
RX Africa’s portfolio spans a broad range of industries, including travel and tourism, design and décor, pop culture and gaming, film, arts, media and entertainment, manufacturing and industrial automation.
Its recognised event brands include World Travel Market Africa, ILTM Africa, FAME Week Africa, Decorex Africa, 100% Design Africa, Comic Con Africa and the Africa Automation Technology Fair.
What sets RX Africa apart is the combination of local market knowledge with the resources, data capabilities and international reach of a global events business.
The focus extends beyond individual events. RX Africa builds year-round communities, connects African businesses with international markets and combines face-to-face engagement with digital tools and data to create more relevant experiences and measurable commercial value.
A Roar-Worthy Achievement
RX Africa had plenty to celebrate at the 2026 AAXO ROAR Awards, taking home an impressive 11 awards across event delivery, marketing, social media and operations.
FAME Week Africa was named Exhibition of the Year, while Comic Con Africa, Decorex Joburg, WTM Africa, ILTM Africa, Comic Con Cape Town and the Africa Automation Technology Fair were also recognised.
For RX Africa, the achievement reflects the creativity, commitment and high standards of its teams across the business.
Looking After People, Building the Future
One of the lesser-known chapters in RX Africa’s story came during the COVID-19 shutdown.
While the events industry faced unprecedented uncertainty, RX Africa retained its core team and continued paying employees their full salaries. This was made possible in part by a decision Managing Director Carol Weaving had made years earlier to take out communicable-disease insurance, recognising the potential risks associated with operating and travelling across Africa.
It was an unexpected example of forward planning that helped protect the company’s people during one of the industry’s most difficult periods.
Today, that focus on people extends to the next generation.
Through its NextGen initiative, RX Africa works with universities and industry partners to create meaningful pathways into tourism, hospitality and events. Young people are given opportunities to participate in conference content, practical workshops, live business challenges, networking and mentorship, with the programme also connecting participants to internships, employment opportunities and professional mentors.
What’s Next for RX Africa?
Over the next 12–24 months, RX Africa plans to deepen its data-led digital transformation, with a focus on more personalised customer journeys, stronger year-round communities and clearer measures of return on investment for exhibitors, sponsors and partners.
The business is also advancing its 2027 sustainability programme, focusing on reducing paper consumption, encouraging responsible travel, improving recycling and waste management, and promoting more sustainable exhibition-stand practices across its portfolio.
Meet the Person Behind the Business
Carol Weaving | Managing Director, RX Africa
Carol Weaving’s career in exhibitions spans more than 35 years, but her journey to leading one of Africa’s best-known exhibition businesses was anything but conventional.
After moving from the United Kingdom to South Africa, Carol built her career through a combination of entrepreneurship, leadership and a willingness to take on new challenges.
She became the youngest director and first female director of the Automobile Association at Kyalami Racetrack, before establishing her own business, International Exhibition Consultants. She subsequently sold a majority share to Dutch exhibition company RAI and went on to head RAI South Africa.
In 2004, she facilitated the sale of RAI’s shares to Thebe Tourism Group. Then, in 2013, Reed Exhibitions entered into a joint venture with Thebe Tourism Group and Carol to acquire a majority share in Thebe Exhibitions & Projects Group.
That business evolved through several iterations, from Thebe Reed Exhibitions to Reed Exhibitions Africa and ultimately RX Africa.
What started as a career in marketing and exhibitions became more than three decades of entrepreneurship, partnerships, acquisitions and growth.
From Radio to Exhibition Halls
Carol’s first job was actually in radio marketing in the UK, where she developed an early grounding in communication, understanding audiences and creating experiences that engage people.
After moving to South Africa, she entered the exhibition industry with Systems Exhibitions. One of the first events she managed was The Great Safari Show, which had just 30 exhibitors and attracted approximately 5,000 visitors.
Her career has since included organising and launching events across numerous sectors, managing major venues including the Dome for 23 years, and contributing to projects such as the early development of the Cape Town International Convention Centre.
The Magic Is Still in the Connection
What does Carol love most about the exhibition industry?
Taking an idea and bringing it to life.
For her, there is something particularly rewarding about watching a concept become a platform that connects people, creates opportunities and helps businesses grow.
And despite the industry’s rapid technological evolution, one thing remains constant.
“People continue to want to do business with people they know, like and trust.”
She enjoys seeing exhibitors secure new opportunities, industries come together to solve challenges and young professionals discover connections that can change the direction of their careers.
For Carol, there is also something special about watching an empty venue transform into a thriving business community.
What Comes Next?
Carol believes the biggest changes facing exhibitions over the next three to five years will come through data, artificial intelligence and digital tools, particularly in the way organisers personalise customer journeys and demonstrate measurable value.
Events are likely to become increasingly connected before, during and after the physical experience, creating year-round communities rather than one-off interactions.
Sustainability will also become an increasingly fundamental requirement, influencing everything from travel and stand construction to waste management and procurement.
But technology, she believes, will enhance rather than replace face-to-face events.
Because at the heart of the industry, human connection still matters.
A Career Built on Adaptability
If more than 35 years in events have taught Carol anything, it is to be adaptable and resilient.
Live events rarely go exactly according to plan. The ability to remain calm, find a solution and keep moving forward is part of the job.
She also believes in doing your homework, making informed decisions and then having the courage to trust your instincts.
“Not every idea will succeed, but it is always better to try, learn and move forward than to be afraid of failure.”
Beyond the Boardroom
There is another side to Carol that may surprise those who know her primarily as a business leader.
She describes herself as something of a contradiction: she loves socialising, travelling, Formula 1 and anything involving adrenaline. Her adventures have included skydiving, bungee jumping, fighter-jet flying and shark diving.
But she is equally happy being a homebody, enjoying peace and quiet and spending time building LEGO.
It is perhaps an appropriate combination for someone who has spent a career balancing entrepreneurial drive with the patience and focus needed to build something lasting.
The Philosophy That Keeps Her Moving
Carol’s advice is straightforward:
“Believe in yourself, work hard and never give up.”
For her, the principle applies equally to business, leadership and life. Self-belief, preparation and determination can take you further than you might imagine.
And judging by a 35-year journey that has taken her from UK radio marketing to the helm of one of Africa’s leading exhibition businesses, it’s a philosophy that has served her well.
RX Africa at a Glance
Established: 1997 Head Office: Woodmead, Johannesburg Global Network: 400+ events | 22 countries | 43 industry sectors Team: 42 full-time employees, plus contractors and temporary staff Managing Director: Carol Weaving Industry Experience: 35+ years Key Sectors: Travel & Tourism | Design & Décor | Pop Culture & Gaming | Film, Arts, Media & Entertainment | Manufacturing & Industrial Automation AAXO ROAR Awards 2026: 11 awards
Five generations. More than five decades in Africa. And a belief that exhibitions create meaningful connections between people and business.
Montgomery Group Africa has a long and distinctive history in the exhibition industry. Established in 1968, the business staged its first exhibition, Interbou, a building and construction trade show, building on the heritage of the Montgomery Group, whose first exhibition was held in the UK in 1865.
The company’s mining portfolio followed in 1972, and over the decades Montgomery has continued to evolve alongside the industries it serves. In 2007, the business acquired Exhibitions for Africa, bringing established events including Hostex, Securex and the KZN Industrial Expo into its portfolio. Today, trading as Montgomery Africa, the company delivers a diverse portfolio of business-to-business trade shows and content-led business events spanning mining, manufacturing, industrial, packaging and printing, machine tools, security, health and safety and hospitality.
While its head office is in London, Montgomery Africa is firmly rooted in the African market, with its team based in Nasrec and operations across South Africa, the SADC region and Nigeria. The wider Montgomery Group also has an office in Nairobi, Kenya, alongside operations in the UK, Europe, South East Asia and North America.
Built on Relationships
For Montgomery Africa, its longevity is about more than simply putting events on the calendar. The company attributes its success to its passion, commitment to stakeholders and a history of building generational, mutually beneficial relationships and partnerships within the industries it serves.
The business currently has around 35 direct employees, supported by a wider network of contractors and subcontractors across its events.
One of its recent milestones is the 2026 edition of Electra Mining Africa, which became the largest edition in the exhibition’s 54-year history, demonstrating how an established event can continue to evolve alongside the sectors and economy it serves.
And there’s another milestone that makes Montgomery particularly unique: the business remains family-owned and is now in its fifth generation.
Investing in the Next Generation
While the company has a long history, its focus is firmly on the future.
Montgomery Africa is actively attracting and developing young talent, including people who may not have previously worked directly in the exhibition industry. The company recently launched a graduate programme to recruit and train young graduates, while several existing employees are pursuing further studies part-time.
With a young and dynamic Senior Leadership Team, Montgomery Africa is focused on creating an environment where new talent can learn, develop and contribute to the continued evolution of the business.
The company has also launched two new events in the packaging and industrial sectors, with further developments in the pipeline.
Meet the Person Behind the Business
Gary Corin | Managing Director, Montgomery Africa
Gary Corin has spent 30 years in the exhibition industry, including 16 years as Managing Director of Montgomery Africa. But his route into the business was not exactly mapped out from the start.
In 1996, Gary joined the company after the then Managing Director recruited him to develop its marketing department. What began as an opportunity to build the marketing function became a three-decade career in exhibitions.
His early brief was wonderfully straightforward: find a desk, a phone and a fax modem, and start marketing the company’s shows to grow visitor audiences. At the same time, he was tasked with promoting Specialised Exhibitions, now Montgomery Africa, as a leading South African exhibition organiser while championing exhibitions as a powerful business medium.
Thirty years later, he’s still here.
What Keeps Him Coming Back?
For Gary, one of the best things about the exhibition industry is simple: the people you meet.
But there’s more to it than that. He believes the MICE industry has a tangible ability to create change.
“The MICE industry is real and it works. It changes lives and transforms businesses.”
It is this belief in the power of face-to-face connection that continues to shape his view of the industry’s future.
AI Will Change the Industry. People Will Still Matter.
Gary sees technology, particularly artificial intelligence, as one of the forces already transforming the exhibition landscape.
As technology changes how people behave, consume information and experience events, he expects the way organisers attract audiences and shape the event experience to change significantly.
But he doesn’t believe technology will replace the fundamental human need for connection.
“People need people to survive. We provide platforms that facilitate this.”
For Gary, the challenge and opportunity ahead lies in understanding how technology can enhance those platforms and create better experiences, without losing sight of the human element at their heart.
The Lesson That Stays With Him
If 30 years in exhibitions have taught Gary one thing, it’s the importance of adaptation.
And when he’s away from the office, he swaps exhibition halls for running routes, golf courses and time with his sons and their young families.
His personal and professional philosophy is summed up in a familiar line:
“Love what you do and you will never work a day in your life.”
An old cliché, perhaps, but one that Gary believes applies just as much to life outside work as it does to building a career in exhibitions.
Montgomery Africa at a Glance
Established: 1968 African operations: South Africa, SADC, Nigeria and Kenya Head Office: London Team: Approximately 35 direct employees, plus event contractors and subcontractors Leadership: Gary Corin, Managing Director Industry experience: 30 years Family business: Fifth generation Focus: B2B trade shows and content-led business events
As South Africa takes on IBTM World 2025 to showcase its business events capability at Fira Barcelona Gran Via in Spain, South African Tourism (SA Tourism) is pleased to announce the appointment of Ms Corne Koch as its new Chief Convention Bureau Officer, who will head the South African National Convention Bureau (SANCB) business unit, effective 1 December 2025.
A vital and strategic business unit within SA Tourism, the SANCB plays a central role in positioning the country as a world-class destination for domestic, regional and international MICE (meetings, incentives, conferences, and exhibitions/ events). With a clear mandate to attract MICE events, the SANCB supports economic growth, sector transformation, and sustained global competitiveness, ensuring South Africa remains a preferred destination for business events.
The business events sector is a key priority for SA Tourism, and the SANCB continues to deliver strong results. In the first two quarters of 2025 alone, the Bureau secured 35 bids, contributing more than R415 million to the economy and attracting nearly 16,000 delegates to South Africa, underscoring the critical role the SANCB plays in driving industry development and broader economic impact.
Ms Koch steps into this national leadership role to steer the ship forward as South Africa prepares to host a growing number of major business events, including the G20 Leaders’ Summit, further amplifying the country’s visibility and competitiveness on the world stage.
She joins SA Tourism bringing more than 20 years of experience in tourism destination marketing and promotion across South Africa. Most recently, she served as Head of the Cape Town and Western Cape Convention Bureau at Wesgro, where she led a high-performing team responsible for positioning the Western Cape as Africa’s top business-events destination.
Commenting on her appointment, Ms Koch said: “Business events are powerful drivers of economic and knowledge growth for a destination, extending far beyond tourism. Our industry thrives because of passionate professionals across government, academia and industry who contribute to the growth of this sector. I am honoured to join the South African National Convention Bureau and to continue its role in strengthening South Africa as the continent’s premier home for business events.”
A passionate advocate for the economic power of business events, Koch has been instrumental in driving the growth of meetings, incentives, conferences, and exhibitions (MICE) in the Western Cape. Her expertise spans programme and project management, strategic partnerships, event strategy, and fostering productive relationships with a diverse network of global stakeholders.
Speaking on the appointment, Darryl Erasmus, Acting CEO and COO at SA Tourism, said: “Strengthening leadership within our organisation is vital as we move into a defining era for South African Tourism. The appointment of our new Chief Convention Bureau Officer demonstrates our commitment to building a strong, capable, and visionary executive team. Her leadership comes at an ideal time as we prepare for the 20th edition of Meetings Africa in February 2026 and Africa’s Travel Indaba in May 2026, two flagship events that showcase the best of Africa’s tourism and business events sectors.”
South Africa continues to demonstrate its capability as a trusted and world-class host for major global gatherings. The country’s diverse tourism offering, from vibrant urban centres and award-winning convention precincts to breathtaking natural landscapes positions it as a destination that seamlessly blends business efficiency with memorable leisure experiences.
This week, South Africa is proudly exhibiting at IBTM World 2025, showcasing the strength, readiness, and innovation of its business events industry to global buyers and partners. In just a few days, South Africa will again take centre stage as it hosts the G20 Leaders’ Summit, another powerful proof point of the country’s capacity, reliability, and excellence as a premier global events host.
For more information about travel to South Africa, visit www.southafrica.net
Following a rigorous and competitive procurement process led by South African Tourism, Johannesburg and Durban have officially been confirmed as the host cities for Meetings Africa and Africa’s Travel Indaba respectively for the next five years commencing 2026.
The process saw several cities and provinces across the country submit compelling bids to host the flagship events. After careful evaluation, Johannesburg and Durban were selected for their compelling bid commitments, exceptional track records, world-class infrastructure, and alignment with South Africa’s strategic tourism objectives.
In congratulating the successful host cities, the Minister of Tourism, Patricia de Lille, stated: “I would like to extend my heartfelt congratulations to both Johannesburg and Durban on being confirmed as the host cities for Meetings Africa and Africa’s Travel Indaba in 2026. These events are not just about tourism, they are about economic opportunity, job creation, and positioning Africa as a globally competitive destination.”
Meetings Africa 2026, the 20th edition of the show, will take place from 23 to 25 February at Sandton Convention Centre, Johannesburg. Africa’s Travel Indaba will take place from 11 to 14 May at the Inkosi Albert Luthuli International Convention Centre (Durban ICC).
The Chairperson of the Johannesburg Tourism Company, Nandipha Zonela said luring Africa’s leading business trade show our way for further five years marks an important milestone – right at the doorstep of U20 Summit and on the eve of staging the first ever G20 Summit in the African continent.
“This demonstrates Johannesburg’s competitiveness as a global city – a city that has differentiated itself as an all-year-round travel market leader in South Africa recording 4,29 million arrivals and achieving R69 billion total tourism spend in 2024. Joburg is honoured to remain the home and heartbeat of Meetings Africa – where Africa connects,” adds Zonela
“As the province of KwaZulu-Natal (KZN), we are thrilled to be entrusted with hosting Africa’s Travel Indaba (ATI) for the next five years. This is a great opportunity for KZN to host the global tourism fraternity in our shores, and the impact of Africa’s Travel Indaba goes beyond the three days of business for KZN. This is an opportunity for KZN to show the world and the tourism trade that KZN is indeed an exceptional destination, to do business in, to come for both leisure and business travel. ATI also presents immeasurable opportunities for our emerging tourism entrepreneurs who can strike business deals that can propel their business to even greater heights. Having KZN as the backdrop of one of the biggest tourism trade shows also positions us as possible film destination for blockbuster movies that can also be shot in KZN,” said Rev. Musa Zondi, KZN MEC for Economic Development, Tourism and Environmental Affairs.
Both Meetings Africa and Africa’s Travel Indaba are Africa’s leading trade platforms for business and leisure tourism respectively, bringing together buyers, exhibitors, media, and tourism stakeholders from across the continent and the world. Both events serve as critical economic levers, generating leads, promoting investment, and boosting intra-African trade and connectivity.
“We look forward to continuing our strong partnerships with both cities and the private sector for the next five years. We are committed to supporting the execution of innovative, fit-for-purpose trade shows that deliver real value for all delegates, whether they are buyers, exhibitors, or stakeholders across the tourism value chain. We’ll achieve these, together with the Tourism Business Council South Africa and the various tourism stakeholders,” concludes Minister de Lille.
They say public speaking is one of the greatest fears in the world—second only to… spiders. And yet, standing on stage at the 2025 Women in MICE Awards, surrounded by over 160 guests and the most inspiring women in the events industry, the fear quickly turned to fire.
On 6 August 2025, the Women in MICE Awards lit up Gallagher Convention Centre with a celebration of excellence, resilience, and innovation. Hosted by 4Mal Media Management, the afternoon paid tribute to the Sheroes, Connectors, Collaborators, and Innovators who have not only shaped the past year but are boldly leading the industry into the future.
Honouring Excellence
This year’s awards were not just about recognition—they were about rewriting the narrative of what leadership in the MICE industry looks like. From sustainability to technology, rising stars to legacy builders, the winners embodied heart, hustle, and impact.
The 2025 Winners:
Anthea Buys – Association Representative of the Year | AAXO
Melody Barber – Collaborator of the Year | PCO Alliance Network & Be Different
Natasha Heiberg – Exhibition Organiser of the Year | Specialised Exhibitions
Jen Wulff – Incentive Planner of the Year | Into Africa DMC
Ms Corne Engelbrecht – Lifetime Achievement Award | SAVETCON Event Management
Justin Hawes – Male Supporter of the Year | Scan Display Solutions (Pty) Ltd
Tes Proos – MICE Industry Leader of the Year | Crystal Events & SITE Africa
PCO of the Year | SAVETCON Event Management
Ntombizodwa Setsoai-Nxumalo – Rising Star of the Year | Scan Display Solutions (Pty) Ltd
Megan De Lillie – Service Provider of the Year | Scan Display Solutions (Pty) Ltd
Yasmine Kazadi-Mancotywa – Small Business Owner of the Year | Mercatique Consulting
Nicolle de Bruyn – Sustainability Champion of the Year | IWMSA
Aimée Plank – Tech Adopter of the Year | StrongPR Events & Marketing
Millicent Monnakgotla – Venue Representative of the Year | Gallagher Convention Centre
Jo-Ann Sudbury – Venue Representative of the Year | Upstage AV Company & San Quentin Venue at Prison Break
Each winner’s story reminds us that success is not just measured by titles or trophies, but by the impact made along the way.
A Heartfelt Message of Gratitude
In her welcome address, Antois Leigh Nepgen, Publisher of 4Mal Media Management, shared an emotional and powerful message:
“Before we dive into the magic of this afternoon, I would like to extend my deepest gratitude to the incredible partners who have walked this journey with us. Without your belief in this platform, none of this would be possible.”
Special thanks go to our gift sponsors, trophy sponsors, partners, and our phenomenal judging panel:
John Arvanitakis, Angelique Smith, Ellen Oosthuizen, Thembi Kunene-Msimang, and Londi Khumalo—thank you for your time, expertise, and fairness in choosing this year’s honourees.
To the glowing nominees, thank you for sharing your journeys, inspiring stories, and unwavering passion for the MICE industry. You are all champions.
To our guests and attendees—thank you for cheering, supporting, and showing the true power of industry sisterhood and unity.
And above all, a deeply personal note of thanks:
“To the incredible 4Mal Media team, my backbone throughout this journey, thank you for standing by me day in and day out, pushing through every deadline, challenge, and curveball with grace and grit.
And to DU 3D Prints, your unwavering support, creativity, and presence throughout the entire process meant more than you know. Thank you for being part of this journey, from concept to celebration.”
2026: A Bold New Chapter for Women in MICE
As the afternoon reached its pinnacle, Antois Leigh shared a groundbreaking announcement:
“Together, we are thrilled to announce something truly special…
In 2026, for the first time ever, the Women in MICE Awards Launch Breakfast will be hosted in Cape Town, in proud collaboration with RX Africa during WTM Africa on 15 April 2026. This marks a bold new chapter as we broaden our impact—not just in South Africa, but across Africa and beyond.”
This partnership underscores Women in MICE’s evolution from a local celebration to a continental platform for progress.
Sheroes. Connectors. Collaborators. Innovators.
The 2025 event theme was more than a banner—it was a bold call to action. As Antois concluded:
“We are SHEROES, rewriting the narrative of leadership.
We are CONNECTORS, building bridges.
We are COLLABORATORS, rising stronger together.
We are INNOVATORS, dreaming beyond the possible.
Let’s take today as a reminder of our strength, our brilliance, and our limitless potential. Let’s continue to mentor, support, champion—and most importantly—to rise, together.
Because when women rise, the industry thrives.”
🗓️ Join us for the 2026 Women in MICE Launch Breakfast at WTM Africa!
For partnership opportunities or media coverage, contact us at
We’re thrilled to partner with AAXO and its members to bring the Festival of Eventing to life — landing in Cape Town’s Century City Conference Centre on 8 & 9 August 2025.
Founded by industry powerhouses Devi Paulsen-Abbott, Betty Sichivula and Keshni Reddy, the Festival is more than a conference — it’s a bold step towards redefining Africa’s eventing industry. From exploring what the future of eventing looks like to connecting with game-changing suppliers, this is your opportunity to plug into innovation, insight and inspiration.
📣 AAXO members receive an exclusive 10% discount on registration — and it all starts here.
Johannesburg, South Africa – Mark your calendars for the 2025 editions of the African continent’s trade events designed to elevate the African continent’s leisure tourism and business events industry.
South African Tourism-owned Meetings Africa and Africa’s Travel Indaba are back in 2025 and are set to enhance business connections and networking opportunities. These Pan Africa shows will once again offer robust agendas featuring a diverse range of exhibitors, insightful workshops, and keynote presentations from industry leaders and experts, providing opportunities for global tourism professionals to connect, collaborate, and create lasting value and economic impact.
Meetings Africa, the continent’s premier business events trade show, is set to take place from the 24th to the 26th of February at the Sandton Convention Centre in Johannesburg, Gauteng province, in partnership with the Gauteng Tourism Authority and Johannesburg Tourism Company.
Africa’s Travel Indaba will take place from the 12th to the 15th of May at the Inkosi Albert Luthuli Convention Centre in Durban in partnership with Durban Tourism and Tourism KwaZulu-Natal and the KwaZulu-Natal Film Commission.
Meetings Africa focuses on highlighting the African business events products and promoting closer collaboration for the continent sector’s growth. The show will again feature a dedicated educational programme that unites and builds partnerships, driving the business events sector forward. By connecting the best of the African business events industry with relevant buyers from across the globe, Meetings Africa creates an environment conducive to transacting and building quality connections.
Meetings Africa 2025 will commence with a Business Opportunity Networking Day (BONDay) on 24 February 2025, providing a platform for professionals to forge new partnerships, explore collaborative ventures, and gain invaluable insights from industry experts. This exclusive prelude sets the stage for the main event, ensuring attendees maximise their networking potential.
Under the theme, “Africa’s Success Built on Quality Connections”, Meetings Africa emphasises the importance of forging strong, meaningful relationships in driving the continent’s economic progress and industry innovation. The trade show will also provide a platform to showcase Africa’s leading and diverse business event offerings to decision-makers from key source markets worldwide.
Reflecting on Meetings Africa’s Success of 2024:
382 exhibitors representing 22 African countries displayed the diverse and dynamic nature of the continent’s tourism landscape.
371 international and local buyers were in attendance, with a total of 3,480 delegates engaged in the event, underscoring its significance in the global MICE (Meetings, Incentives, Conferences, and Exhibitions) calendar.
Over 8,150 meetings were conducted between buyers and exhibitors, highlighting the event’s role in creating substantial business opportunities.
The airline pavilion featured nine airlines, emphasising the critical role of aviation in connecting the continent.
25 SMMEs (Small, Medium, and Micro Enterprises) displayed their innovative solutions, demonstrating Africa’s entrepreneurial spirit.
179 members of the media provided extensive coverage, amplifying the event’s reach and impact.
In total, 63 countries were represented.
“Meetings Africa 2025 is not just a trade show; it’s a catalyst for business success,” said Minister of Tourism, Patricia de Lille. “We look forward to welcoming exhibitors and buyers from our continent and from around the world to South Africa.”
“Meetings Africa 2024 has had a significant impact on South Africa’s economy, contributing R420 million to the GDP and creating over 770 jobs. The event showcased the strength of South Africa’s business events industry as a key driver of economic growth, generating R27 million in national tax revenue and providing significant business opportunities for exhibitors. Beyond economic gains, Meetings Africa emphasised sustainable practices and supported small local businesses, provided great networking opportunities for exhibitors from the rest of the continent, further elevating South Africa’s profile as an attractive and appealing destination for global conferences and events,” Minister de Lille added.
Africa’s Travel Indaba focuses on showcasing the African continent’s leisure tourism products and promoting partnerships geared towards advancing the continent’s growth. Africa’s Travel Indaba will also lead with a Business Opportunity Networking Day featuring industry and business experts and leaders sharing knowledge.
The 2024 edition of Africa’s Travel Indaba hosted 9280 registered delegates, marking an incredible 7% increase when compared to 2023. No less than 24,000 meetings were held between exhibitors and buyers. Additionally, the event featured over 1200 exhibitors who displayed an impressive array of African tourism products and experiences.
The economic activities triggered by Africa’s Travel Indaba, from event infrastructure to accommodation establishments, restaurants, and shuttle services, were significant.
The direct economic impact on the city was no less than R226 million, with a spillover effect contributing an additional R333 million. The overall contribution to the city’s GDP exceeded R500 million, indicating significant economic benefits and over 1 000 jobs created, especially for the youth.
“For Africa’s Travel Indaba we look forward to working with all our partners to showcase the city of Durban and the greater Kwa Zulu-Natal province once again and, indeed, the rest of our country. Given the continent’s wide variety of tourism products and experiences, Africa’s Travel Indaba showcases a wide variety of exhibitors and continues to be the best Pan Africa leisure global trade show for all our buyers, exhibitors, media and other stakeholders,” Minister de Lille said.
Looking forward to 2025, both Meetings Africa and Africa’s Travel Indaba, will be tailored to provide immersive experiences and provide excellent value for exhibitors, buyers and media alike.
By connecting the best of the African leisure and business events industry with relevant buyers from across the globe, both Meetings Africa and Africa’s Travel Indaba create an environment conducive to transacting and building quality connections.
Meetings Africa Dates:
24 February 2025: Business Opportunities Networking Day (BONDay)
25 – 26 February 2025: Exhibition Days
Venue: Sandton Convention Centre, Johannesburg
Africa’s Travel Indaba Dates:
12 May 2025: Business Opportunity Networking Day (BONDay)
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Carol Weaving | Managing Director, RX Africa
One of its recent milestones is the 2026 edition of Electra Mining Africa, which became the largest edition in the exhibition’s 54-year history, demonstrating how an established event can continue to evolve alongside the sectors and economy it serves.
Gary Corin | Managing Director, Montgomery Africa
