Education and training are at the core of AAXO’s focus this 2020

In a rapidly shifting business environment, AAXO believes that our members need to be ahead of the game to deliver exceptional service, innovative platforms and organisational excellence. As part of our mission to invest in our members we are proud to deliver two new programmes that will enhance our contribution to training and development for the industry, the IAEE Certified in Exhibition Management (CEM) programme and the AAXO Education Masterclasses. These courses are valuable to both supplier and organiser employees who are keen on uplifting their professional development.

Our global partnership with the International Association of Exhibition and Events (IAEE) allows us the opportunity to raise the professional standards of our workforce with internationally accredited skills and earn the status of CEM. There are over 3 000 active CEM’s around the world that have earned this premier mark of professional accomplishment in exhibitions and events. The CEM programme is made up of a comprehensive curriculum, which is composed of 8 modules that are essential for exhibition and events management.

• Strategic Planning and Management
• Finance, Budgeting and Contracts
• Exhibition and Event Sales
• Event Marketing
• Event Operations
• Conference and Meeting Management
• Consumer Show Management
• Security, Risk and Crisis Management

In addition to CEM, our AAXO Masterclass Programme, which is a series of courses for mid- to senior-level professionals will provide attendees with an active tool kit filled with essential information and strategies to manage any challenge in the exhibition and event space. These short courses, in the form of half-day sessions, allow for an open exchange of ideas to discover solutions that guide new strategies and policies.

MARCH – Legally Speaking: Understand your legal rights and obligation when it comes to POPIA, Intellectual Property, Trademarks and Competition Law.

MAY – Sponsorship Management: Tackle the challenges of corporate sponsorship by developing best practices in sponsorship execution.

JULY – Social Media for Event Marketing: Learn the art of effectively managing your social media strategy to attract delegates/visitors to your event.

SEPTEMBER – Media Buying and New Media: Learn to analyse the data offered by media houses to enable you to buy the most effective platforms for event marketing.

NOVEMBER – Leadership and Management: Learn to tap into your brain using neuroscience methodologies to create permanent change so you can create team synergy.

All courses are open to anyone who is keen on developing their skills in the exhibition and events space. Due to the popularity of the classes, registration will be allocated on a first-come, first-served basis. Please note that AAXO members will receive a preferential registration fee.

For more information contact Molebogeng Masote on