BARMOTION EXPANDS TO A NEW MARKET
Always looking to the future, Barmotion has opened a new branch in the UK.
Getting your corporate brand into the right hands is not easy, but that’s the service Barmotion provides for its clients – quite literally. Barmotion’s fully customisable mobile bar solution serves delicious, branded drinks and eats directly to your client base when attending business events. It’s a sure way to draw a crowd (and therefore eyes and leads), which is probably why Alexia refers to her team as ‘rockstars’.
Alexia is understandably proud of the company, which she founded in Johannesburg over 12 years ago and has grown to supply trade shows, conferences, activations and launches around the country. More recently, she has taken the bold step of opening a branch in the UK. She says, “Barmotion is a proudly South African brand, and our roots will always remain firmly here. But thanks to our amazing team and clients, we’ve been able to grow into a global business and take our rockstar hospitality and branding solution to a wider market this year.
“While our UK branch doesn’t yet match our local operations and range, we’re proud of what we have been able to achieve so far. And thanks to the reputation we have built up here at home, we’ve found UK corporates are very welcoming and receptive to what we have to offer.”
The expansion has not impacted Barmotion’s local operations, and its delectable offering of both indulgent and health-conscious drinks and eats – from gelato to sushi and coffees to smoothies – is still available to its same exacting standards and friendly level of service as before. “From a local client point of view, nothing has changed except that we are gaining new experiences and ideas by entering a new market, which we believe can only be of benefit to us all,” adds Alexia.