Whether you were you unable to attend the AAXO Exhibitor Training Day or you just want to download your best presentations, we have placed them here for you to download and share.
|Entrepreneur, exhibition director, marketer and most recently working mother. Big risk equals big reward, says Amanda Cunningham owner and exhibition director of The Wedding Expo.The Wedding Expo has in a short number of years become the most comprehensive and trusted event on the bridal industry calendar and it all began in 2002 funded by what little personal money Amanda had to spare.Having worked in the public relations, events and exhibitions industry both in London and Johannesburg Amanda saw an opportunity to bring a top quality, stylish bridal event to the bride-to-be. But Wedding Expo is not all this entrepreneur does; Amanda was until 2008 operating her own public relations consultancy with SAADA (South African Antique Dealers Association) as the largest client for 11 years.|
|Download Budgeting your Companies Marketing Spend and Managing your Exhibition Budget|
|Brian Prowling has over 12 years industry experience. He has worked with GL Events Oasys for a number of years.He was formerly the General Manager for GL Events in Durban before becoming General Manager and Commercial Director for GL Events South Africa.|
|Download Plan your Stand Design|
|Carol Weaving, Managing Director of Thebe Reed Exhibitions, has a diverse working background in the business tourism and events industry. Over 28 years, Carol’s career has expanded through many sectors within the industry, her knowledge and expertise spans across exhibition management, events, conferences as well as venue and facility management.’Thanks to Carol’s continued passion, hard work, dedication and management, Thebe Reed Exhibitions is setting trends across Southern Africa’s event and exhibition industry, allowing the company to expand its footprint across the African continent. With her proven ability to innovate and lead big teams, Carol brings a unique and unstoppable force to the Thebe Reed Team. A strategist at heart, Carol delights in growing both personally and professionally as well as empowering her team to reach new heights and develop their own path to success. She sees the growth of her team as her greatest achievement to date.|
|Download Welcome and an Overview on AAXO|
|3D Group established in 1995 is a group of strategic business units specialising in the supply of a comprehensive range of products and services for exhibitors and exhibition and event organisers alike.Conrad is 3D Group’s Sales and Marketing Director.|
|Download My Exhibit, My Show, My Return|
|Frank has 25 years of consulting and facilitation experience- specializing in “Branding and Training the Sales, Service and Leadership Image” in businesses.He defines and develops your PeopleBrand. He has consulted to large and small organizations throughout Southern Africa, in Australia and the United States. His practical and easily implementable methodologies have assisted organizations in defining and creating consistent Skills and Practices throughout their business. In the tough markets that exist today, the PeopleBrand and Sales Effectiveness of organizations has become a critical differentiator.|
|Download Setting Goals and Objectives for your CompanyDownload Managing your People Brand|
|Gary Corin has been with Specialised Exhibitions for over 18 years, holding the positions of marketing director and chief operating officer prior to his becoming managing director.
He has gained experience in all facets of exhibition organising, including sales, marketing and services. Marketing has been his forte with a direct responsibility for the delivery of visitor audiences being the focus of his role for the early part of his career with the company. More recently, he moved into a general management role within the business.
Besides leading a multi-disciplinary team, Gary has remained a keen academic. He attained his BTech in marketing from the University of Johannesburg, became a chartered marketer through the Services SETA, and completed his MBA through the University of Hull in the UK.
One of Gary’s favourite pastimes is spending sports-related time with his family. In his spare time he assists with the development of cricket at school and community level. He’s also completed five Comrades ultra-marathons.
|Download Gary’s Presentations|
|Justin Hawes is a Chartered Accountant with a BCom, BAcc and H Dip Tax from Wits University, Johannesburg, South Africa. He has been MD of exhibition, events and display company, Scan Display Solutions (Pty) Ltd, since its formation in 1996.In 2009 Justin established the Event Greening Forum (EGF), a non-profit initiative aimed at promoting sustainability in the South African events industry. He is currently the Chairperson for the EGF. Justin has also served on the Executive Committee of the Exhibition and Event Association of Southern Africa (EXSA) for six years. He was the Association’s Chairman in 2005 and Vice Chairman from 2002 to 2004.In 2011 Justin was voted on to the marketing committee for the International Federation of Exhibition and Event Services (IFES), and in 2012 he was voted IFES Treasurer. He is the first African to be on the IFES Board. Justin was a Boss of The Year Awards finalist in 2011, and an Entrepreneur of the Year Finalist in 2012.|
|Download Greening your Stand|
|Lance gibbons and katie reynolds|
|Lance Gibbons is the publishing director for Film & Event Media, having cut his teeth in the international film service industry. Lance has brought this knowledge to both Film and Events sectors, creating trade journals which drives growth for our industries and offers business solutions for companies working within these sectors. Lance has a passion for horses and competes nationally on the Eventing-Cross-Country circuit.
Katie Reynolds is the editor of all the publications in the Film & Event Media stable, including the Event Magazine, the Callsheet Magazine, the Event Planner’s Guide to Africa, and the Filmmaker’s Guide to Africa. She oversees all special projects and cross-platform products, such as regional meeting planner’s guides, show guides, and digital daily news.
|Download Working with the Press|
|Starting in the tech-corporate world and gaining his experience there, Mitch decided to use his strategic and conceptual expertise for the experiential advertising world by creating new innovative ways to market brands at exhibitions, events and by creating experiences.|
|Download Planning your Stand Engagement|
|For many, parenting includes the daunting task of sleepless nights worrying about high temperatures, cooking after a long hard day, going through homework and having to manage vigorous tantrums and other upsets. These strenuous tolls placed on being a parent can be even more overwhelming when you’re a mother of two, wife, accomplished business founder and editor-in-chief of MamaMagic Milestones magazine.But for Projeni Pather, Managing Director of Exposure Marketing, heading up the biggest and greatest parenting expo in Africa, worth all the long hours, sweat and tears that she has had to endure over the years.
Just ask Pather about her ‘baby’ and her eyes light up immediately. Passionate about what has become Africa’s largest baby and parent exhibition, Pather’s enthusiasm and energy rubs off on everyone working around her. But Pather is aware that each year she has to ensure organisers are on top of their game, able to offer the best products available, exposing parents to new products, services and advice in the most comfortable environment possible. Thus she sees it as her duty to raise the bar for herself every year.
|Download How to Promote your Stand|
|Event strategist, destination marketing and tourism expert, Sugen Pillay is currently Commercial Director at Thebe Reed Exhibitions. With over 15 years senior management experience in the events and tourism sectors, Sugen has served at all three levels of government in South Africa. Over the years he has developed strong networks with industry players in the public and private sectors and has played leading roles in many of the major international events hosted in SA including the 2010 FIFA World Cup.Sugen holds a Master of Commerce Management degree from the University of KwaZulu-Natal – dissertation topic: Developing an Events Strategy for Durban. He completed his Bachelor of Arts degree in Politics and Sociology at the University of Durban-Westville. He also won a British Council scholarship to complete a three month coursework Masters Degree in Environment & Development at Sussex University in the United Kingdom. His leadership skills earned him senior positions in various civil society organizations where he passionately contributed towards the growth of our country. Sugen participated as speaker and facilitator at numerous international and national conferences and workshops within the events and tourism sectors.As Commercial Director for Thebe Reed Exhibitions his role is to secure partnerships with stakeholders from the public and private sectors, provide strategic support to the group in growing existing events and sustaining the commercial viability of events owned and managed by Thebe Reed Exhibitions through the securing of sponsorships|
|Download Taking Advantage of Sponsorship Opportunities|