With 4.4 million exhibitors, 260 million visitors and 98 billion € (109 billion US $) being spent
With 4.4 million exhibitors, 260 million visitors and 98 billion € (109 billion US $) being spent by the them combined annually, the exhibition industry is thriving globally. Approximately 31,000 exhibitions take place each year (not including fun fairs, farmer fairs etc.), creating 680,000 full-time equivalent (FTE) jobs within the exhibition industry and maintaining or creating 1.8 million FTE positions in other ‘tourism related’ industries, such as transport, accommodation, food and beverage etc.
In recent years, additional venue space has become available in almost all regions of the world. UFI World Map of Exhibition Venues released in 2017 indicated that the total indoor exhibition space worldwide has now reached 34.8 million sqm and the number of venues has reached 1,212. When compared to the last census produced in 2011, this shows a 1.4% net increase in terms of the number of venues and 7.7% increase in terms of exhibition space. In addition to adding new space, many venue operators have also made significant investments to upgrade their existing venue capacities. These venue investments underline the positive outlook for the exhibition industry mid to long term.
Sustainability is a journey, and one that exhibition and event display specialist, Scan Display, has embraced. Its most recent project to promote greening has been the Cape Town branch’s installation of its own plant nursery which exclusively stocks water-wise, non-invasive plants.
One of the company’s exhibition designers, Jacob van Zyl, drove the implementation process. He says, “The idea behind this is to promote the use of water-wise plants in our exhibition stand and display designs, and we can be inspired by the plants we have on-hand. This set-up also means we are able to offer our clients a lower cost to hire these plants, which makes them more accessible.”
Jacob designed the structure that shelters the nursery, which is made from repurposed gum poles and wooden pallets.
Given Cape Town’s current water shortages, a well-thought-out system has been put in place to keep the plants watered. “The City of Cape Town’s water restriction rules clearly state that no municipal water be used to water plants. Therefore we have installed an overhead irrigation system that relies exclusively on our grey-water system,” explains Jacob.
In 2017, Scan Display Cape Town set up a rainwater harvesting system which has helped the branch to become increasingly self-sufficient for its water needs. A reverse osmosis purification system cleans the collected rainwater, and creates some grey water waste in the process. This is then used for the nursery, together with grey water collected from the basins.
The team is also conscious of the importance of re-use as a greening philosophy, so the plants are grown, maintained and used in such a manner as to promote their longevity and minimise waste.
The company will continue to seek new ways to save water and offer its clients greater value, using the drought as an opportunity for innovation.
Partnership opens new channels to Europe for African exhibition organisers
Johannesburg, March 2018 – The Association of African Exhibition Organisers (AAXO) has signed a strategic agreement with its Italian counterpart, the Italian Exhibition and Trade Fair Association (AEFI), to support bilateral growth and collaboration.
The partnership agreement, designed to enhance collaboration between pan-African and Italian exhibition organisers, encompasses the sharing of information and data; a fair price policy for activities, products, services, events, meetings and conferences proposed by the AEFI and AAXO; the development of co-sponsorship initiatives to promote networking and new contacts between the members of the two associations; reciprocal support, promotion of the respective exhibitions; and the promotion of trade cooperation through all the available tools, including the web.
“AAXO is delighted to announce our partnership with the AEFI and we are looking forward to working with the AEFI and growing a closer business relationship between Italian companies and African companies in various industry sectors. This partnership will assist growth and greater participation in the exhibition industry, and present new opportunities and open new channels to Europe for our stakeholders,” says Carol Weaving, chair of AAXO.
For AEFI, the partnership aligns with its ambitions to trade more closely with Africa, which were highlighted during the association’s contact with local counterparts at the UFI Global Congress in Johannesburg in November last year. At the congress, it was noted that African economies sought to develop industries such as tourism and raw materials processing, and that trade fairs played a crucial role in facilitating this development.
Thanks to a young population and the potential for sustained economic growth, Africa has the potential to become an increasingly significant economy in the international context, AEFI believes.
“We’re proud of this new partnership, since Africa is a continent with enormous growth potential,” comments Ettore Riello, Chairman of AEFI. “We’re sure that the agreement with AAXO can help AEFI members to develop their business, offering new growth opportunities to small and medium-sized enterprises above all. AAXO can provide our members with support for fine-tuning the appropriate development strategies, with specific interventions according to their requirements and in consideration of the particular characteristics of the various areas of Africa, as well as overcoming the barriers to entry.”
AAXO is on a drive to enhance and develop its African industry membership for trade and consumer exhibitions, and to encourage pan-African industry players to engage and benefit from becoming a member. All membership inquiries, including a full list of membership benefits and information on how to join, can be directed to . For more information on AAXO, visit www.aaxo.co.za or contact Llewellyn du Plessis on 011 549 8300 or at .
It was a memorable event where industry partners, exhibitors, suppliers, media, employees both past and present, shareholders and owners joined together at the Expo Centre Clubhouse in Johannesburg to celebrate the 50th birthday of exhibition organiser, Specialised Exhibitions Montgomery.
It was an evening of catching up with old friends, sharing memories of the past and excitedly talking about opportunities for the future. After five decades of serving the exhibition industry, it was a fitting celebration for a company that has stood the test of time with strong leadership, high values and unwavering ethics. A company that has built a reputation for consistently delivering shows of excellence across a broad spectrum of industries.
“We have built a proud heritage over the past 50 years,” says Gary Corin, Managing Director of Specialised Exhibitions Montgomery. “Our experience and strong reputation bring confidence to our stakeholders. We also recognise that it’s through their continued support that we have reached this important milestone. So many people have contributed to our success. Today is an opportunity to thank our industry partners, our exhibitors, suppliers and media partners. We also thank our staff both past and present for their immense contributions.”
It is an exciting time in South Africa’s history to be celebrating 50 years of achievement and success. South Africa has entered a new era with a new leader and President Cyril Ramaphosa has said he is committed to driving the economy out of the doldrums. In the days since Ramaphosa was sworn in as President, the rand has strengthened, the bond market is at its best level in almost two years and the equity market rose nearly 4% on the day Ramaphosa delivered his maiden state of the nation address.
Ramaphosa believes that the country has entered a period of change and, while change can produce uncertainty, it also offers great opportunities for renewal, revitalisation and progress. This will require collaboration and support.
“The tide is turning and we look forward to renewed business confidence and growth,” says Corin, “The very nature of exhibitions is to stimulate trade and we have been providing this platform across many different industry sectors through our portfolio of exhibitions. It is reassuring to hear the President speak of opportunities for renewal, revitalisation and progress, and his call for collaboration. We have recognised the importance of collaboration over many years and remain committed to our industry partners and look forward to further collaboration within the sectors we serve.”
Specialised Exhibitions Montgomery is wholly owned by the prestigious Montgomery Group, one of the most widely respected exhibition companies in the world with trade shows, consumer shows and specialist projects currently spanning Europe, the Middle East, Africa and Asia.
Special guests at the 50th celebration were Sandy Angus, Chairman of Montgomery and Angus Montgomery, and Damion Angus who is Group Managing Director of Montgomery and Angus Montgomery.
“You are only able to build a business like this over 50 years if it has a solid foundation,” said Sandy Angus. “The ethos of the business is all important; high values and ethics are strongly embedded in all that we do. This drives our vision and purpose. Success also involves staying close to the industries you serve and a willingness to put money back into these industries. There is no room for compromising on quality. We invest in long-term partnerships with our industry stakeholders.”
Damion Angus shared his view on the importance of collaboration and why it’s so crucial to business success. “Without teamwork, without partnerships and without co-operation, a business is less likely to succeed. Our business has been built on collaboration. It is vitally important that we work together with industry as a whole, servicing the needs of industry. We spend time building strong relationships, even with our fiercest competitors.”
Damion also shared his thoughts on the importance of being local. “Specialised Exhibitions Montgomery is a proudly local business – local skills, using local suppliers, local products and services. We invest in the local economy, assist with local job creation and boost local business whilst creating opportunities for growth for our exhibitors.”
Special mention was made of the industry partners that contributed towards the 50th birthday celebration: Expo Centre, EMC, GL Events, Z.F. Cleaning Services, GAP Factor, Screencom, Lodge Security, TIS Expo Systems, Green Stylist, Orange Orbit, Liquid Chefs, Sketch Advertising, Station One Designs, Something Old Something New, and RSA Draping and Balloon Specialists.
Asked for a final comment to conclude the evening, Corin said that “combining the successes of the past with a clear vision for the future is what will continue to drive the success of Specialised Exhibitions Montgomery. We will continue to work hard to leave a lasting legacy.”
On the evening of 1 February 2018, AAXO hosted Southern Africa’s most reputable exhibitors and organisers at the annual and exclusive ROAR Awards. The evening was a black-and-gold affair with glitz-and-glam everywhere and its sole purpose was to celebrate the work of outstanding professionals in a broad range of categories in relation to the organising and exhibition industry. With an array of award categories and a high volume of entries, the ROAR Awards’ success truly reiterates the high level of professionalism and standard the industry strives towards maintaining.
The ROAR Awards were well received among the entire exhibitor, organiser and supplier community of Southern Africa. The Awards have become renowned for the opportunities it offers for industry players to unite, celebrate their successes, enjoy recognition for their hard and excellent work and gain credibility at the same time. An overwhelming amount of entries were judged with almost one-third of the entries being in the new categories of Social Media and Africa Bound.
This year’s event highlighted the level of merit in the African exhibition industry yet again. Not only was there an increase in quantity, but the quality of entries received was outstanding. Both the Exhibitor and Organiser categories were judged on pre-set criteria like successful exhibition strategy incorporating marketing, activation, stand construction and ROI. For the Organiser Awards, public relations were also adjudicated.
The Best Overall Exhibition of the Year Award (2017), the most prestigious award in the industry, was won by Spintelligent for their African Utility Week exhibition. “It was an honour and really motivating to be recognised for all the hard work and effort that went into arranging an innovative exhibition that adds value to the visitors and delivers real ROI. It is motivating not just to our team but to every exhibitor – to up their game…”
AAXO Organising members had the opportunity to vote for the Best Venue and Best Associate Member. Gallagher Convention Centre won the Best Venue Award (2017), and GL Events was the winner of the Best Associate Member Award (2017).
Two teams of judges, consisting of prominent industry leaders and experts, had the difficult task to select the ROAR 2017 winners. The Exhibitor category was judged by Projeni Pather (Vice Chair, AAXO), Leatitia van Straten and Dee Reuvers (Board Members, AAXO) and Jaqui Reynolds (Member, AAXO) while the Organiser section judges were Talita Myburg (HOD, Activations and Experiential Marketing, Grey Group), Chantal Riley (Marketing Manager, Clockwork Media SA), Clinton Soutter (National Sales Manager, Franke South Africa), Charlene Olivier (Creative Director AMEA, Grey Group), Atul Todi (Co-founder and CEO, 10times), Lance Gibbons (Publishing Editor, Film Event Media), Tom Hall (Editor, Exhibition World) and Joey Pather (CEO, GIGEC China).
The ROAR Awards were hosted under the umbrella of the Exhibitions Industry Alliance (EIA), in conjunction with EXSA. It was well attended, and guests were enchanted with the program, entertainment, the good spirit and networking opportunities.
Carol Weaving, Chairperson of AAXO, thanked the panel of judges for considering entries of such distinction as well as EXSA for their partnership in hosting the Exhibition Industry Awards. Weaving continued thanking the entrants for attending, the outstanding quality of their entries and their commitment to the industry. In one statement Weaving encapsulated the sole purpose of both AAXO and the ROAR Awards, noting that “AAXO was created to bring quality, credibility, transparency and professionalism to the exhibition industry. When our members prosper, so do we”. Indeed, after the success of both the Exhibition of Exhibitions as well as the ROAR awards, it once again proves that 2018 will be a successful year for AAXO and its members.
Franke South Africa – Decorex Kitchen Trends Project 2017 built by Various stand builders at Decorex
Beckhoff Automation built by Red Bellwether at Africa Automation Fair
North West Toursim Board built by EFAM at Tourism Indaba
Scan Display built by Scan Display at Madex
Numatic built by EFAM at Decorex
Born Fabulous built by EFAM at The Baby Expo
ROAR Exhibition Organiser Awards:
In the category of ‘Africa Bound – Trade & Consumer 12000 Sq.M & Over’: Agritech Expo Zambia 2017 organised by Spintelligent
In the category of ‘Africa Bound – Trade 6000 Sq.M & Under’: Electra Mining Botswana organised by Specialised Exhibitions Montgomery
In the category of ‘Consumer 12000 Sq.M & Over’: South African Cheese Festival organised by AgriExpo
In the category of ‘Consumer 6000 – 12000 Sq.M ‘: MamaMagic, The Baby Expo Winter organised by Exposure Marketing
In the category of ‘Consumer 6000 Sq.M & Under’: Property Buyer Show Gauteng organised by Spintelligent
In the category of ‘Table Top’: ILTM Africa organised by Reed Exhibitions
In the category of ‘Trade & Consumer 12000 Sq.M & Over’: Livestock 2017 organised by AgriExpo
In the category of ‘Trade & Consumer 6000 – 12000 Sq.M’: Decorex Cape Town organised by Reed Exhibitions
In the category of ‘Trade & Consumer 6000 Sq.M & Under’: 100% Design organised by Reed Exhibitions
In the category of ‘Trade 12000 Sq.M & Over’: African Utility Week organised by Spintelligent
In the category of ‘Trade 6000 – 12000 Sq.M’: African Construction & Totally concrete organised by Hypenica
In the category of ‘Trade 6000 Sq.M & Under’: Madex organised by Specialised Exhibitions Montgomery
In the category of ‘Social Media’ the joint winners were: 100% Design – Social Media organised by Reed Exhibitions and Madex organised by Specilaised Exhibitions Montgomery
The best overall exhibition for 2017 is: African Utility Week organised by Spintelligent
Best venue as voted for by AAXO Organising Members:
Gallagher Convention Centre
Best associate member as voted for by AAXO Organising Members:
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