The MamaMagic® Baby Expo Returns in 2025 at the Iconic Rand Show
Johannesburg, South Africa—The highly anticipated MamaMagic Baby Expo is back in 2025, and this year, it’s setting up in a brand-new home at the iconic Rand Show! From April 17–21, 2025, this five-day event at the Johannesburg Expo Centre promises an extraordinary experience for new parents, parents-to-be, grandparents, and families.
The MamaMagic Baby Expo is the perfect platform for brands launching new products and seeking to connect with the mom market. Every day, a new mom embarks on her parenting journey, and the Expo provides an invaluable opportunity for her to experience and connect with trusted brands in person. For two decades, MamaMagic® has been South Africa’s most trusted baby and parenting expo, engaging with the mom market 365 days a year to bring them the very best resources, products, and expert advice.
Attendees can look forward to discovering top baby brands, consulting with parenting experts, and exploring hands-on demos of the latest baby gear. The Expo will feature much-needed highlights like the Baby Clinic, Doulas’ Corner, the Early Learning School Pavilion, and the Experts Lounge, creating an inspiring day out for parents and parents-to-be.
“We are thrilled to bring MamaMagic® to the Rand Show this year,” says Projeni Pather, Founder and Director of MamaMagic. “For us, it’s not just about bringing together the best brands in baby and parenting – it’s about creating a trusted space where parents can make real connections, gain confidence, and be informed and nurtured. With over 20 years of experience, we are committed to providing parents with resources they can rely on as they navigate the incredible journey of parenthood.”
Event Details:
Dates: April 17–21, 2025
Venue: Johannesburg Expo Centre, Rand Show
Location: Hall 7, next to the Kids Zone in Hall 8
To be among the first to know when tickets go on sale and gain access to exclusive parenting tips, competitions, and Expo updates, families are encouraged to join the MamaMagic® WhatsApp channel or on their social apps.
Interested in Exhibiting?
The MamaMagic® Baby Expo is a fantastic opportunity for brands to showcase their products to a highly engaged audience of parents and families. If you’re a brand ready to make connections and grow within the parenting market, contact us today to learn more about exhibiting at the 2025 Expo.
For more information, media inquiries, or to arrange interviews, please contact:
Monica Lekgema
Email:
Phone: +27 11 465 8955