Cape Town, 1 March 2022 – ILTM Africa is counting the days until its return to Cape Town, with just six weeks to go until the international luxury travel industry meets in Cape Town for the first time since 2019.
ILTM Africa takes place in person from 11 to 13 April, alongside the popular WTM Africa trade show, during Africa Travel Week 2022. For those who may be unable to travel to Cape Town, Africa Travel Week has created a digital event that will run from 4 to 5 April. The virtual event is exclusive to exhibitors who are also attending the live event. Different buyers will attend the live event and the virtual event meaning that exhibitors will receive marked value with a diverse and enhanced pool of buyers.
During the live event, luxury travel brands, experiences, destinations, and suppliers from all four corners of the world will meet with international travel planners, curators, and agencies once again, taking full benefit of the pre-scheduled, one-no-one appointments.
“We are expecting international visitors and buyers from across the globe with 83% new buyers this year. We’ve seen a strong interest from the USA and from Europe as these markets are in the process of rebuilding a strong tourism industry. Visitors will be able to connect with luxury African tourism brands,” says Megan Oberholzer, RX Africa Portfolio Director Travel, Tourism and Creative Industries.
This year’s ILTM Africa will focus on reigniting each of the five senses to Africa.
“Luxury travel in a multisensory world is all about igniting the senses from the sights of Africa’s incredible fauna and flora to the smell of the African bush, the tastes of our unique cuisine, the feel of a rejuvenating African massage and the sound of our music,” says Oberholzer.
ILTM will kick off with an Opening Forum at The Vineyard’s Summer House on 11 April. This event will set the scene for the days ahead and will take delegates on a thought-provoking journey to explore the future of luxury tourism.
The Opening Forum will be followed by The Garden Party in The Vineyard Gardens. Against the backdrop of Table Mountain, delegates will get a chance to reconnect with old friends and reunite with everyone in the industry.
Three days of extensive networking sessions follow, with hand-picked luxury travel advisors, bespoke appointment programmes as well as a taste of African luxury. On 12 April, guests will be able to enjoy a Diamond Experience and lunch courtesy of Shimansky, an ILTM Africa partner. In the evening, the Rockefeller Hotel will host the #IconsMadeHere party, powered by Shimansky.
On 13 April, guests will go on an African culinary journey at the prestigious GOLD restaurant. This is where Africa’s heartbeat can be felt in all your senses. The event will end with a glamorous send-off at the Southern Sun The Cullinan.
Throughout the ILTM Africa experience, guests will experience African art and fashion with pop-up shops including Crystal Birch, Kat van Duinen, Kelly John Gough, Nature Works by Duncan Butchart . Decor and home textile will also be on display through African Jacquard, Barrydale Hand Weavers, Cape Alpaca Products, Chic Fusion, Macassar Pottery and Modern Gesture.
ILTM Africa is an event not to missed if you’re working in the luxury travel and tourism space, says Oberholzer:
“ILTM Africa is the show that everyone in the African luxury travel industry wants to be at. The industry’s most influential names become the talk of the town as they create exciting new itineraries, do business, and build lifelong bonds. Three days of high-quality pre-scheduled appointments, educational sessions, networking, parties, and invaluable exposure sum up the incredible ILTM Africa experience. This is a calendar appointment not to be missed. Create memories. Live fast. Live big.”
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Issued by: Big Ambitions
Contact: Dorine Reinstein
Tel: +27 83 278 8994
World Travel Market (WTM) Portfolio comprises leading travel events, online portals and virtual platforms across four continents, generating more than $7.5 billion of industry deals. The events are:
WTM Latin America takes place annually in São Paulo and attracts around 19,000 tourism professionals during a three-day event. The show offers qualified content, as well as networking and business opportunities. In its ninth edition – the first 100% virtual – WTM Latin America followed its focus on effective business generation and reached the milestone of 4,200 meetings held between buyers, travel agents and exhibitors.
Next event: Tuesday 5 to Thursday 7 April 2022 – Expo Center Norte, SP, Brazil
WTM Africa launched in 2014 in Cape Town, South Africa. More than 6,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors.
Next event: Monday 11 to Wednesday 13 April 2022 – Cape Town International Convention Centre, Cape Town
About ATW Connect: Africa Travel Week’s digital arm, is a virtual hub packed to the seams with interesting content, industry news and insights, and the opportunity to hear from experts on a variety of topics in our new monthly webinar series. All with the aim to keep all of us in the travel and tourism industry connected. ATW Connect focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology.
Arabian Travel Market (ATM), now on its 29th year, is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2021 showcased over 1,300 exhibiting companies from 62 countries across nine halls at Dubai World Trade Centre, with visitors from more than 140 countries over the four days. Arabian Travel Market is part of Arabian Travel Week. #IdeasArriveHere
Next in-person event: Sunday 8 to Wednesday 11 May 2022, Dubai World Trade Centre, Dubai
Next virtual event: Tuesday 17th and Wednesday 19th May 2022
Arabian Travel Week is a festival of events taking place within and alongside Arabian Travel Market 2022. Providing a renewed focus for the Middle East’s travel and tourism sector, it includes ATM Virtual, ILTM Arabia, Arival Dubai, Influencers’ events and activations, as well as Travel Forward. It also features the ATM Buyer Forums, ATM Speed Networking Events as well as a series of country summits.
WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. Around 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating over £3.71 billion in travel industry contracts.
Next live event: Monday 7 to 9 November 2022 at ExCel London
London Travel Week, brought to you by WTM London, is the one-stop-shop for event hosts and visitors to be able to shape the next 12 months of travel together. The festival of events supports the global travel and tourism industry through capturing invaluable news and enhancing industry connections.
Next event: Friday 4 November – Friday 11 November 2022 – Around London
WTM Global Hub, is the new WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub.
About RX (Reed Exhibitions)
RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face to face events by combining data and digital products to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
RELX About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs over 33,000 people, of whom almost half are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. The market capitalisation is approximately £33bn, €39bn, $47bn.*
*Note: Current market capitalisation can be found at http://www.relx.com/investors