Synergy Business Events Advances Tourism Through MICE
As various sectors in the country are finding ways to stimulate and revive the economy after the catastrophic global impact of the Covid-19 Pandemic, the entertainment industry is also gearing up to do business differently. T.Musicman in collaboration with Synergy Business Events are proud to announce the inaugural 2022 Joy of Jazz “Music and Lifestyle Experience (Expo).
Joy of Jazz 2022 is taking place on 25 – 26 November at the Sandton Convention Centre and aims to attract 3 000 visitors and over 100 exhibitors. The show is open to both concert and non-concert goers. According to the MD of Synergy Business Events, Mr Tiisetso Tau “This collaboration seeks to address the following: to create and give a platform to brands and businesses that form part of the music and lifestyle business value chain to showcase their offerings, to create a networking environment for the aforementioned businesses amongst themselves and with corporate South Africa, SMME’s and government to explore, discuss and unlock opportunities as well as look at ways to disrupt how Joy of Jazz Music and Lifestyle Experience (Expo) is delivered to concert goers”.
“We are elated as the Gauteng Tourism Authority because this authentic Jazz Experience event is back on our signature events calendar adding the much-needed energy, zeal, and enhanced reasons to explore our golden city region more. Jazz forms part of the soul and social fabric of destination Gauteng story and the Joy of Jazz has been our magical transmition channel and stage for this important heritage and offering. Exciting us more is the innovation and expansion of the visitor and music lovers experience starting with this year’s edition. The inclusion of the Joy of Jazz Music and Lifestyle Expo further expands the event’s offerings thus empowering us to leverage the platform better while driving increased visitation and the building of a solid events sector that creates new jobs and sustain existing once,” explained Gauteng Tourism Authority CEO Sthembiso Sthe Dlamini.
“We are looking to attract a diverse crowd to this year’s festival through the Expo, get more people to remain within the vicinity of the concert thereby alleviating traffic congestion, enable people to explore and purchase items at a discounted rate at the venue that they ordinarily would not have access to, had they not attended the concert” MD of Synergy Business Events, Mr Tiisetso Tau.
For more information on exhibitor sales please visit www.joyofjazz.co.za
Contact number: (011) 476 5104
Emails: Rembu@synergbe.co.za exhibitorsales@synergybe.co.za and for general exhibition enquiries email jojexpo@synergybe.co.za