South Africa’s newest and most flexible airline will be teaming up with FAME Week Africa’s drive to bring the film/television, arts/animation, music/media and entertainment sector together in the second annual FAME Week Africa Event in the Host City of Cape Town from 24 – 26 August 2022.

In a move that proves not even the sky is the limit, LIFT’s mission to #upLIFTsa includes the heart of FAME Week Africa’s focus, the creative industries. Soaring above the beautiful Host City of Cape Town, LIFT will be flying industry specialists, speakers and guests to the prestigious entertainment event.

FAME Week Africa Event Director Judy Goddard says the new airline’s mission to #upLIFTsa aligns with FWA’s initiative to bring together a galaxy of creatives and industry professionals from across the African continent.

“Following our inaugural event in 2021, members of the creative industries can revel in a conference programme and exhibition by day, and enchanting festivals by night. Having LIFT as a travel partner brings a new dimension to getting where we need to be quickly and efficiently,” she says.

Haydn Henning, marketing team member at LIFT noted the airline’s mission to #upLIFTsa, and the many industries impacted by the pandemic. Says Henning: “We started at home to #upLIFTsa in the aviation and travel sector and quickly moved into the arts.

“LIFT proudly hosted the first music album launch and silent disco in the South African skies in a live, unforgettable acoustic performance at 30 000ft. In celebration of our launch, LIFT’s very own theme song “LIFT me higher” was beautifully composed and performed by music icon, Zolani Mahola, The One Who Sings.”

Exhibitors and visitors attending the show will receive a 10% discount when booking their flights with the carrier.

Henning says, “We are looking forward to bringing sparkle and enthusiasm to the skies with FAME Week Africa. This gives us the opportunity to show industry leaders that together we can #upLIFTsa by raising up the many industries impacted by the pandemic.”

Adds Goddard: “The skies over the Host City of Cape Town’s iconic Table Mountain are open for business and looking forward to uplifting SA. Welcome, LIFT.”

Ends.

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About FAME Week Africa

Launched in 2021 in partnership with the Host City of Cape Town, FAME Week Africa is the  continent’s unrivalled cornerstone of business development for the film, arts, media and entertainment industries. Bringing the creative industries together, FAME Week Africa is the go-to place for creative industry professionals on the African continent. FAME Week Africa provides an opportunity to forge, enrich and strengthen business relationships. FAME Week Africa will take place from 24 – 26 August 2022. www.fameweekafrica.com

About MIP Africa

Launched at FAME Week Africa in 2021, MIP Africa, is the newest addition to the MIPCOM and MIPTV Group, and will be the the continent’s leading event for business development for the creative industries.

MIP Africa offers a unique experience of pre-scheduled one-to-one matchmaking that guarantees meetings between Distributors, Producers & African Buyers and Commissioners to support programmes sales and co-production partnerships. It’s a thrilling opportunity to unwrap your freshest Film and Television content to African and International Buyers.

Designed to connect with TV industry leaders, MIP Africa will form the film pillar of FAME. Exhibitors will be pan African based and enjoy a platform created specifically to showcase the skill and capability of the continent.

Link to the launch video: Click Here

About RX Global

RX Global is a leading global events business. It combines face-to-face with data and digital tools to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors, attracting more than 7 million participants.  Our events leverage industry expertise, large data sets and technology to enable our customers to connect face-to-face or digitally and generate billions of dollars of revenues for the economic development of local markets and national economies around the world.   RX Africa is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.www.reedexhibitions.com

About RELX

RELX is a global provider of information-based analytics and decision tools for professional and business customers. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs over 33,000 people, of whom almost half are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.  The market capitalisation is approximately £33bn,  €39bn,  $47bn.*

*Note: Current market capitalisation can be found at http://www.relx.com/investors