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Welcome to AAXO – the trusted voice of Africa’s Exhibition Industry

AAXO is committed to promoting the African exhibitions industry, encouraging businesses to invest and participate in exhibitions, affording our members the tools and resources for successful exhibition management, and encouraging world-class industry standards. This dedication is evident in AAXO’s commitment to linking organisers to a network of suppliers and opportunities to ensure growth and inclusivity continentally.  How can we support your business today?

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Empowering the next Generation

In The News and PR

Propak Cape 2026 supports strong packaging industry growth

The South African packaging industry continues to outperform the country’s GDP growth rate, driven by a number of sustained market forces. Population growth, urbanisation and rising income levels are fuelling demand for consumer goods and, in turn, packaging solutions. The rapid expansion of e-commerce, alongside growth in the beauty, pharmaceutical, and food and beverage sectors, […]

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Women In MICE

IT’S TIME TO CELEBRATE ✨ Recognising the remarkable women shaping the future of meetings, events and business travel. THEME 2026: TIMELESS INFLUENCE NOMINATIONS NOW OPEN! Link Below: Women in MICE  

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Intent HQ confirmed as Diamond Sponsor; Absa Bank as Platinum Sponsor & BEES joins as Gold Sponsor for Converge Africa 2026

Cape Town, South Africa, 2 February 2026 Africa’s digital commerce economy is growing fast, but not without friction. Fragmented retail, inconsistent data, complex payments, rising fraud risk and disconnected customer journeys continue to slow down scale for retailers, brands and marketplaces across the continent. Converge Africa 2026 will place these challenges at the centre of […]

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WTM Africa 2027 Buyer Applications Are Open

Buyer registration for WTM Africa 2027 is officially open. Taking place from 7–9 April 2027 at the Cape Town International Convention Centre (CTICC), Africa’s premier B2B travel and tourism exhibition is calling on outbound travel buyers, travel technology professionals and decision-makers to claim their spot. The 2027 edition is shaping up to be the most […]

FAME Shorts Film Festival Announces 2026 Award Nominees

Cape Town, South Africa – September 2026 – The FAME Shorts Film Festival has announced the nominees for its 2026 Awards, celebrating outstanding achievement across 17 categories and recognising the filmmakers, performers and creative teams behind this year’s festival programme. The FAME Shorts Film Festival Awards will take place on 30 October 2026, ahead of […]

CEM Africa 2026 closes on a high with a strong community response.

970 attendees across three days, 260 + companies representing 20 countries, came together in Cape Town for practical insight, technology, networking and conversations shaping the future of customer experience in Africa. Cape Town, South Africa, August 2026: CEM Africa 2026 concluded at the Century City Conference Centre following three days of strong engagement across Africa’s […]

France Takes Centre Stage at FAME Week Africa 2026

From French buyers, distributors and producers to co-production opportunities, creative entrepreneurship and cinema, France’s Destination Focus comes to life in Cape Town this October This October, France takes centre stage at FAME Week Africa as the 2026 Destination Focus, bringing French and African creatives, producers, buyers, distributors, entrepreneurs and cultural organisations together to create new […]

RX Africa and Messe Muenchen India join forces to strengthen business platforms in Africa

Strategic collaboration combines international trade-fair expertise with deep regional market knowledge, bringing analytica Lab Africa, IFAT Africa and Africa Automation Technology Fair together in 2027 Messe Muenchen India has announced a strategic partnership with RX Africa to strengthen the scale, reach and market impact of its premier co-located trade fairs, analytica Lab Africa and IFAT […]

MultiChoice Group, a CANAL+ company, and FAME Week Africa Launch Exclusive Unscripted Call for Projects for African Producers

  MultiChoice Group, a CANAL+ company, in partnership with FAME Week Africa, has announced an exclusive Unscripted Call for Projects for MIP Africa 2026, giving producers the opportunity to pitch bold, premium unscripted formats directly to MultiChoice Group. The call is looking for original Entertainment and Reality concepts for premium channels, with an immediate hook, […]

FAME Week Africa & Pressure Cooker Studios Launch Songwriting Camp

  FAME Week Africa and Pressure Cooker Studios Launch Songwriting Camp Connecting African Music Makers with the Content Industry FAME Week Africa and Pressure Cooker Studios are joining forces to launch the FAME Week Africa × Pressure Cooker Studios Songwriting Camp 2026, a three-day creative initiative designed to connect African music makers directly with filmmakers, […]

Meet the Member: RX Africa

Building businesses, connecting communities and creating platforms where people, ideas and opportunities meet. For almost three decades, RX Africa has been creating platforms that bring businesses, industries and communities together across South Africa and beyond. The South African legal entity behind RX Africa was established in 1997, with the business becoming part of Reed Exhibitions […]

Meet the Member: Montgomery Group Africa

Five generations. More than five decades in Africa. And a belief that exhibitions create meaningful connections between people and business. Montgomery Group Africa has a long and distinctive history in the exhibition industry. Established in 1968, the business staged its first exhibition, Interbou, a building and construction trade show, building on the heritage of the […]

Expo Guys – Still pushing the boundaries

EXPOGUYS – STILL PUSHING THE BOUNDARIES  It’s been another big year at ExpoGuys. Sixteen years in, we’re still growing, still learning and, probably most importantly, still finding new ways to keep ourselves busy!  What started as an exhibition stand company has developed into something much broader. We’re now involved in everything from major exhibitions and […]

Comic Con Africa with Capitec Brings International Talent to Johannesburg. Meet Your Heroes!

  Comic Con Africa with Capitec brings both local and international celebrities to the Johannesburg Highveld. The con takes place from Thursday 24 to Sunday 27 September (the Heritage Day long weekend) from 9am to 6pm daily. Here is a recap of all the epic actors and voice actors from the best games, films, and series shows […]

Delivering the Infrastructure Behind Southern Africa’s Biggest Conversations

  The successful delivery of the 46th Southern African Development Community (SADC) Summit in Durban marked the culmination of an extensive programme of regional engagements that brought together leaders, policymakers, business representatives and development partners from across Southern Africa. Working in partnership with the Durban International Convention Centre (Durban ICC), GL events South Africa served […]

FESTIVAL OF EVENTING CONFIRMS 2027 DATES AND WELCOMES LYNDON BARENDS TO ITS LEADERSHIP TEAM

  Africa’s event execution community has a new date in the diary: 17–18 March 2027 at The Canvas Riversands The Festival of Eventing is officially gearing up for its next chapter. Following the success of its inaugural edition, the Festival of Eventing will return on 17 and 18 March 2027, taking place at The Canvas […]

Propak Cape showcases the sustainability benefits of plastics packaging

  The South African plastics recycling industry continues to make strides in creating a circular economy for plastics. Recent statistics from Plastics SA revealed that plastics recycling increased by 3% in 2025 to 485-thousand tons, across the packaging, building, construction, agriculture, mining, automotive and consumer goods sectors. While the use of virgin polymer decreased by […]

Propak West Africa Returns with Global Innovation, Practical Solutions and Industry Expertise

  As manufacturers across West Africa respond to growing demand for greater productivity, efficiency and sustainability, access to the latest technologies, expert knowledge and trusted industry partners has never been more important. Opening soon at the Landmark Centre in Lagos, Nigeria, from 8-10 September, Propak West Africa will once again bring together local and international […]

MultiChoice Group, a CANAL+ Company, Announced as Super Sponsor of FAME Week Africa 2026

  Partnership creates new commissioning opportunities for African producers and strengthens pathways for African stories to reach wider audiences Cape Town, South Africa, 17 August 2026 – FAME Week Africa has announced MultiChoice Group, a CANAL+ company, as the Super Sponsor of FAME Week Africa 2026, strengthening a shared commitment to African storytelling, creative talent […]

WTM Africa 2027 to Focus on Skills Advancement for Women in Tourism Programme

  In honour of Women’s Month, WTM Africa is announcing early updates to its Women in Tourism (WiT) programme, running alongside WTM Africa 2027, from 7–9 April 2027 at the Cape Town International Convention Centre (CTICC). The initiative will centre on strategic skills development, supporting women across the tourism sector to build the confidence, knowledge […]

Comic Con Africa A Brief Lowdown

  Comic Con Africa with Capitec is the continent’s ultimate pop culture and gaming festival, returning in 2026 from 24 to 27 September for its 7th edition at the Johannesburg Expo Centre, Nasrec. Over four fun-packed days, 70,000 con-goers converge at the festival to celebrate and enjoy all their favourite pop culture fandoms, including cosplay, […]

Burger King® Is Bringing Something Epic to Comic Con Africa 2026

  Burger King® is gearing up for its biggest presence yet at Comic Con Africa, and the energy is already building. As one of the official sponsors of this year’s event, taking place from 24 to 27 September 2026 in Johannesburg, Burger King® is preparing an experience built to give fans plenty to look forward […]

Eastern Cape Opens Film Pitching Call

  Eastern Cape Development Corporation and FAME Week Africa Launch Film and Television Pitching Opportunity for Producers Are you a film or television producer with a compelling story that could showcase the Eastern Cape on screen? FAME Week Africa, the continent’s leading B2B market for film, television and digital content, has partnered with the Eastern […]

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