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Welcome to AAXO – the trusted voice of Africa’s Exhibition Industry

AAXO is committed to promoting the African exhibitions industry, encouraging businesses to invest and participate in exhibitions, affording our members the tools and resources for successful exhibition management, and encouraging world-class industry standards. This dedication is evident in AAXO’s commitment to linking organisers to a network of suppliers and opportunities to ensure growth and inclusivity continentally.  How can we support your business today?

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In The News and PR

EXSA AND AAXO announce Industry Awards

Joint Press Release November 2016 Exhibition and event industry unite for Annual Awards The Association of African Exhibition Organisers (AAXO) and the Exhibition and Events Association for Southern Africa (EXSA) are proud to announce a joint awards venture and open first call to nomination of judges for the inaugural ROAR and flagship EXSA-llence Awards – […]

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AAXO ECONOMIC IMPACT STUDY

On the back of an industry-first study AAXO commissioned, it is excited to release fascinating insight on the economic impact of the exhibition industry in South Africa. The Association of African Exhibition Organisers (AAXO) commissioned the study to assess the impact of exhibition industry on the South African economy and on the tourism industry. The […]

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Global Exhibitions Day: A Global And National Success

The first ever Global Exhibitions Day takes place today on 8 June 2016. Driven by Paris based UFI – The Global Association of the Exhibition Industry, Dallas based IAEE – The International Association of Exhibitions and Events and numerous association partners from all around the world, Global Exhibitions Day is a combination of efforts from […]

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Free Tradeshow & Event ROI Tool Kit

Ian Sequeira, EVP, Exhibit Surveys Inc. shared a Free Tradeshow & Event ROI Tool Kit with the AAXO delegates at the AAXO Organiser Sales Training Day on 18 May.   Visit their website to register.    

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France Takes Centre Stage at FAME Week Africa 2026

From French buyers, distributors and producers to co-production opportunities, creative entrepreneurship and cinema, France’s Destination Focus comes to life in Cape Town this October This October, France takes centre stage at FAME Week Africa as the 2026 Destination Focus, bringing French and African creatives, producers, buyers, distributors, entrepreneurs and cultural organisations together to create new […]

RX Africa and Messe Muenchen India join forces to strengthen business platforms in Africa

Strategic collaboration combines international trade-fair expertise with deep regional market knowledge, bringing analytica Lab Africa, IFAT Africa and Africa Automation Technology Fair together in 2027 Messe Muenchen India has announced a strategic partnership with RX Africa to strengthen the scale, reach and market impact of its premier co-located trade fairs, analytica Lab Africa and IFAT […]

MultiChoice Group, a CANAL+ company, and FAME Week Africa Launch Exclusive Unscripted Call for Projects for African Producers

  MultiChoice Group, a CANAL+ company, in partnership with FAME Week Africa, has announced an exclusive Unscripted Call for Projects for MIP Africa 2026, giving producers the opportunity to pitch bold, premium unscripted formats directly to MultiChoice Group. The call is looking for original Entertainment and Reality concepts for premium channels, with an immediate hook, […]

FAME Week Africa & Pressure Cooker Studios Launch Songwriting Camp

  FAME Week Africa and Pressure Cooker Studios Launch Songwriting Camp Connecting African Music Makers with the Content Industry FAME Week Africa and Pressure Cooker Studios are joining forces to launch the FAME Week Africa × Pressure Cooker Studios Songwriting Camp 2026, a three-day creative initiative designed to connect African music makers directly with filmmakers, […]

Meet the Member: RX Africa

Building businesses, connecting communities and creating platforms where people, ideas and opportunities meet. For almost three decades, RX Africa has been creating platforms that bring businesses, industries and communities together across South Africa and beyond. The South African legal entity behind RX Africa was established in 1997, with the business becoming part of Reed Exhibitions […]

Meet the Member: Montgomery Group Africa

Five generations. More than five decades in Africa. And a belief that exhibitions create meaningful connections between people and business. Montgomery Group Africa has a long and distinctive history in the exhibition industry. Established in 1968, the business staged its first exhibition, Interbou, a building and construction trade show, building on the heritage of the […]

Expo Guys – Still pushing the boundaries

EXPOGUYS – STILL PUSHING THE BOUNDARIES  It’s been another big year at ExpoGuys. Sixteen years in, we’re still growing, still learning and, probably most importantly, still finding new ways to keep ourselves busy!  What started as an exhibition stand company has developed into something much broader. We’re now involved in everything from major exhibitions and […]

Comic Con Africa with Capitec Brings International Talent to Johannesburg. Meet Your Heroes!

  Comic Con Africa with Capitec brings both local and international celebrities to the Johannesburg Highveld. The con takes place from Thursday 24 to Sunday 27 September (the Heritage Day long weekend) from 9am to 6pm daily. Here is a recap of all the epic actors and voice actors from the best games, films, and series shows […]

Delivering the Infrastructure Behind Southern Africa’s Biggest Conversations

  The successful delivery of the 46th Southern African Development Community (SADC) Summit in Durban marked the culmination of an extensive programme of regional engagements that brought together leaders, policymakers, business representatives and development partners from across Southern Africa. Working in partnership with the Durban International Convention Centre (Durban ICC), GL events South Africa served […]

FESTIVAL OF EVENTING CONFIRMS 2027 DATES AND WELCOMES LYNDON BARENDS TO ITS LEADERSHIP TEAM

  Africa’s event execution community has a new date in the diary: 17–18 March 2027 at The Canvas Riversands The Festival of Eventing is officially gearing up for its next chapter. Following the success of its inaugural edition, the Festival of Eventing will return on 17 and 18 March 2027, taking place at The Canvas […]

Propak Cape showcases the sustainability benefits of plastics packaging

  The South African plastics recycling industry continues to make strides in creating a circular economy for plastics. Recent statistics from Plastics SA revealed that plastics recycling increased by 3% in 2025 to 485-thousand tons, across the packaging, building, construction, agriculture, mining, automotive and consumer goods sectors. While the use of virgin polymer decreased by […]

Propak West Africa Returns with Global Innovation, Practical Solutions and Industry Expertise

  As manufacturers across West Africa respond to growing demand for greater productivity, efficiency and sustainability, access to the latest technologies, expert knowledge and trusted industry partners has never been more important. Opening soon at the Landmark Centre in Lagos, Nigeria, from 8-10 September, Propak West Africa will once again bring together local and international […]

MultiChoice Group, a CANAL+ Company, Announced as Super Sponsor of FAME Week Africa 2026

  Partnership creates new commissioning opportunities for African producers and strengthens pathways for African stories to reach wider audiences Cape Town, South Africa, 17 August 2026 – FAME Week Africa has announced MultiChoice Group, a CANAL+ company, as the Super Sponsor of FAME Week Africa 2026, strengthening a shared commitment to African storytelling, creative talent […]

WTM Africa 2027 to Focus on Skills Advancement for Women in Tourism Programme

  In honour of Women’s Month, WTM Africa is announcing early updates to its Women in Tourism (WiT) programme, running alongside WTM Africa 2027, from 7–9 April 2027 at the Cape Town International Convention Centre (CTICC). The initiative will centre on strategic skills development, supporting women across the tourism sector to build the confidence, knowledge […]

Comic Con Africa A Brief Lowdown

  Comic Con Africa with Capitec is the continent’s ultimate pop culture and gaming festival, returning in 2026 from 24 to 27 September for its 7th edition at the Johannesburg Expo Centre, Nasrec. Over four fun-packed days, 70,000 con-goers converge at the festival to celebrate and enjoy all their favourite pop culture fandoms, including cosplay, […]

Burger King® Is Bringing Something Epic to Comic Con Africa 2026

  Burger King® is gearing up for its biggest presence yet at Comic Con Africa, and the energy is already building. As one of the official sponsors of this year’s event, taking place from 24 to 27 September 2026 in Johannesburg, Burger King® is preparing an experience built to give fans plenty to look forward […]

Eastern Cape Opens Film Pitching Call

  Eastern Cape Development Corporation and FAME Week Africa Launch Film and Television Pitching Opportunity for Producers Are you a film or television producer with a compelling story that could showcase the Eastern Cape on screen? FAME Week Africa, the continent’s leading B2B market for film, television and digital content, has partnered with the Eastern […]

Beyond Geekdom At Comic Con Africa

  Comic Con Africa with Capitec returns to the Johannesburg Expo Centre, Nasrec, in September 2026. The show runs from Thursday 24 September through Sunday 27 September from 9am to 6pm daily. It turns out you don’t have to be a geek to love Comic Con Africa’s content. You could be an art collector or […]

Scan Display turns 30!

  Last month, South African exhibition and events specialist, Scan Display, celebrated its 30th anniversary with events at its Johannesburg and Cape Town branches. Team members gathered to commemorate the milestone, reflect on the company’s journey and recognise the people who have contributed to its success over the past three decades. Celebration of team members […]

FAME Week Africa Announces Finalists for the 2026 Inclusive Lens Awards

  African stories of disability, LGBTQIA+ identity and diversity in children’s programming take centre stage as the Inclusive Lens Awards return to Cape Town FAME Week Africa has announced the finalists for the 2026 Inclusive Lens Awards, celebrating film and television productions that are helping reshape representation on African screens. Taking place on 29 October […]

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