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Welcome to AAXO – the trusted voice of Africa’s Exhibition Industry

AAXO is committed to promoting the African exhibitions industry, encouraging businesses to invest and participate in exhibitions, affording our members the tools and resources for successful exhibition management, and encouraging world-class industry standards. This dedication is evident in AAXO’s commitment to linking organisers to a network of suppliers and opportunities to ensure growth and inclusivity continentally.  How can we support your business today?

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Empowering the next Generation

In The News and PR

The Association of African Exhibition Organisers hosts their first ever Exhibitor Training Day as a complementary service for AAXO-affiliated exhibitors

Exhibitions are a powerful marketing medium that brings potential customers and client’s right to your doorstep, for face-to-face interaction, question and answer sessions, product demonstrations and the provision of a tangible and engaging brand experience. Given the potential that participating in an exhibition has to boost the sales and visibility of a business, it is […]

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The event industry welcomes a dynamic and credible new voice for exhibition organisers: the Association of African Exhibition Organisers (AAXO)

The event industry welcomes a dynamic and credible new voice for exhibition organisers: the Association of African Exhibition Organisers (AAXO) Exhibitions are a powerful platform to stimulate trade and attract foreign investment to the African continent. In order to initiate a more successful relationship between exhibitors and exhibition organisers, a credible governing body is required. […]

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Exhibition Organisers unite to launch new industry association

Some of the largest and most successful exhibition organisers in Southern Africa, namely Specialised Exhibitions Montgomery, MMI South Africa, Hypenica, Thebe Reed Exhibitions, Spintelligent, Terrapinn, The Wedding Group, SA Confex Services, TE Trade Events, Exposure Marketing, LTE and Synergy Business Events, have announced that they will be launching a new industry association – the Association […]

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Overall Events & Communication Celebrates 15 Years of Excellence in Exhibitions & Conferences

Nelson Mandela Bay, Eastern Cape – Overall Events & Communication, a leading event management and communication company, proudly celebrates 15 years of delivering innovative, seamless, and impactful exhibition and conference solutions across South Africa. As a trusted partner to corporate and government organisations, Overall Events has solidified its role in the event planning industry, specialising […]

Maximising the impact of Exhibitions in your marketing mix

Better lead generation could help marketers max exhibition ROI  Live events and exhibitions have reclaimed their place as a vital part of the marketing mix, following the post pandemic return of business tourism and people’s need for human connection. But marketers are still leaving money on the table by not maximising their lead generation and […]

VUKA Group and The Global Trust Project: Commit to building a worldclass platform for ‘what matters most, Trust!’

23rd September 2024 In a world where trust is often seen as a rare commodity, the recent signing of the Joint Venture Agreement between VUKA Group, an African conference, exhibition and media agency, and The Global Trust Project marks a significant milestone. This partnership, spearheaded by David Ashdown, CEO of VUKA Group, and Dominic Wilhelm, […]

WTM Africa 2025 to ‘Ignite Africa’ with fresh focus and strategic content

RX Africa today announced “Ignite Africa” as the official theme for its WTM Africa 2025 event, taking place from 9 to 11 April in the Host City of Cape Town at the Cape Town International Convention Centre (CTICC). Next year, WTM Africa promises a revamped format with a laser focus on actionable insights and strategic […]

Electra Mining Africa puts innovation in the spotlight and sets new records

Taking place at the Expo Centre in Nasrec, Johannesburg, from 2-6 September, this year’s Electra Mining Africa was the biggest show in its history with 950 exhibitors occupying over 40,000m² of exhibition space across 6 exhibition halls and 4 outside exhibit areas.   Visitors were able to explore thousands of new products, ground-breaking machinery, latest […]

UFI Global Barometer confirms 2024 as record year for the exhibition industry globally

2023 and 2024 revenues expected to grow by 20% and 17% on average globally year on year 48% of companies plan to increase staff numbers in the coming 6 months 77% of companies plan to expand their scope of activities, and 43% declare an intention to expand into new countries and regions Adaptation of generative […]

Elevate Your Conference Experience with B & T Matchmaking: Tailored Business Networking and Matchmaking for Unforgettable Connections

Unlock the full potential of your next conference or exhibition with B & T Matchmaking’s premier business matchmaking services. Our cutting-edge platform is designed to ensure that every attendee makes meaningful, productive connections, maximizing the value of their participation and enhancing their event experience. Why Choose B & T Matchmaking for Your Conference or Exhibition? […]

AAXO Announces Youth Chapter Committee for 2024/2025

The Association of African Exhibition Organisers (AAXO) is excited to announce the selected Committee of the AAXO Youth Chapter for 2024/2025. This new initiative is designed to empower and support young professionals within the events and exhibitions industry, providing them with a platform to have their voices heard and contribute to the sector’s future growth […]

New products, innovations and world-class technologies at Electra Mining Africa

An exhibition viewed by industry as one of the most important events on the calendar, Electra Mining Africa provides a unique platform where exhibitors can launch new products and showcase their latest innovations and technologies. Taking place at the Expo Centre in Nasrec, Johannesburg, from 2-6 September, visitors to Electra Mining Africa will have the […]

Battery Metals Forum returns to Kinshasa in September as demand for key minerals and metals remains high

Global demand means unprecedented opportunities ​ Key role players in the battery manufacturing value chain from the private and public sectors are to converge in Kinshasa from 17–18 September for the Battery Metals Forum DRC-Africa. Battery production for EVs and renewable energy storage relies on several key minerals and metals, including cobalt, copper, lithium, nickel, graphite, […]

Following the Success of Enlit Africa, VUKA Group Launches VUKA Energy Portfolio

16th July 2024 VUKA Group, the Cape Town-based event and media agency, brings together its diverse energy-related media assets to launch the VUKA Energy portfolio and introduce an intuitive digital platform that brings insights, resources, and engagement to energy professionals across the continent. The VUKA Energy Portfolio is well-positioned to create value and drive results […]

John Kaplan: embracing retirement after 40 years at Specialised Exhibitions

For over forty years, John Kaplan has enjoyed an illustrious career with Specialised Exhibitions, a division of Montgomery Group, starting back in the 80’s. His enthusiasm and commitment to his work have brought him much deserved success. Over the years, John has also generously shared his wealth of knowledge and expertise with others in the […]

Prioritising transformative action and innovation at the Hotel and Hospitality Expo Africa 2024

At the 2024 edition of the Hotel and Hospitality Expo Africa, held from June 11-13 at the Sandton Convention Centre in Johannesburg, transformative action and innovation took centre stage, redefining hospitality across the continent. Featuring a diverse line-up of speakers and discussions, the Expo highlighted the importance of sustainability, technology, and local innovation in shaping […]

Buy tickets to MusicEx

MusicEx is an Indoor Music Festival taking place at Gallagher Convention Centre on 26- 28 July 2024. The music festival will be running the whole day for all three days. Along with the live performances on two stages, music lovers can attend the exhibition in Hall 3 and attend the workshops led by experts like […]

Event Synthesis International Expands with New Team Member and an additional Office

Event Synthesis International is thrilled to announce significant developments as it continues to grow and expand its footprint in the event management industry. Joining the esteemed team at Event Synthesis International is Seipati Maaga, who brings a wealth of creativity and fresh perspectives to the organization. Seipati’s background in Event Management, positions her perfectly to […]

Energy Capital & Power Appoints James Chester as CEO

Co-Founder and Senior Director James Chester will lead Energy Capital & Power as CEO effective June 26, as the company advances its 2024 events calendar.  Energy Capital & Power (ECP) – Africa’s leading energy investment platform – proudly announces the appointment of James Chester as CEO, effective June 26, 2024. As Co-Founder and Senior Director […]

The Source Solutions: A Season of Growth and Success

As we reflect on the successes of the year thus far, The Source Solutions is thrilled to share our journey of growth and achievement, particularly in the realm of exhibitions. One standout highlight was our custom stand creation for a client at the prestigious 2024 FIDSSA Congress, hosted at the renowned Sandton Convention Centre from […]

Scan Display’s MD presented with IFES award

Scan Display’s Managing Director, Justin Hawes, was presented with the Roger Taurant Award at the 2024 IFES (International Federation of Exhibition & Event Services) World Summit in Malaga, Spain last week. The award was established by IFES’ founding President, Roger Taurant, and acknowledges Justin’s exceptional contribution to IFES and the global exhibition industry during his […]

Youth vital to the growth of the MICE sector across Africa

The events and exhibitions sector is a rapidly growing segment of the global tourism industry, and Africa is no exception. The involvement of youth in Africa’s MICE (Meetings, Incentives, Conferences and Exhibitions) sector is crucial for driving innovation, economic growth, and sustainable development. “Engaging young professionals in MICE activities supports cultural exchange, economic diversification, and […]

The Association of African Exhibition Organisers Introduces New 2024/2025 Board at AGM

South Africa, 21 June 2024: The Association of African Exhibition Organisers (AAXO) successfully concluded its Annual General Meeting (AGM) today, 21 June 2024. During the meeting, the newly appointed board members, representing a diverse array of companies and expertise, were announced, highlighting AAXO’s dedication to fostering collaboration and promoting excellence in the African events industry. […]

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Events Calendar

2024-11-15 09:00
2024-11-16 23:00
Synergy Business Events
Sandton Convention centre
Music and Lifestyle Expo

Music and Lifestyle Expo

The Music and Lifestyle Expo brings us the music that we enjoy, whilst giving a glimpse into the business that drives the music. The Lifestyle element is where culinary arts meet, fashion meets, trade meets, dance and the arts. This one of its kind exhibition aims to give music lovers and industry partners a 360 […]
2024-10-30 09:00
2024-10-31 17:00
AI Media Group
Sandton Convention centre
AI Expo Africa 2024

AI Expo Africa 2024

AI Expo Africa 2024 is the largest artificial intelligence (AI), Intelligent Automation (IA) and smart tech trade event in Africa with a community of 50K+ business practitioners.  The 7th Edition of AI Expo Africa will run 30-31st Oct 2024 in Johannesburg South Africa at the prestigious Sandton Convention Centre uniting 1000s of decision makers, investors, buyers, suppliers, innovators, […]
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