Integrated platform launched for MRA and Clarion’s mining events

April sees the launch of Mine.it Africa – Connect, a unique, all-in-one, interactive digital mining platform providing in one place, African mining news and opportunities, live, interactive events and engagement. The platform is the result of the innovative and successful digital and online engagement by all Clarion Events’ leading mining event and media brands during the last 12 months.

Some 3000 mining professionals from 78 countries are expected to use the platform and attend the upcoming digital events and webinars. Mine.it Africa – Connect will furthermore be an ongoing source of industry news, print and video content, interviews and podcasts as well as live webinars and conferences. Specialist technical suppliers and service providers to the mining sector will also have the opportunity to join the platform’s marketplace to showcase their offering to the audience.

Clarion Events’ leading mining brands include the authoritative news portal and publication Mining Review Africa as well as long-standing flag ship events such as DRC Mining Week, Nigeria Mining Week and exciting, new(ish) kid on the digital block, Africa Mining Forum.

Digging it: A digital business romance
“The fact that onsite, in-person events were near-impossible during the last year has not diminished the allure of the African mining sector one bit, or should I say one ounce,” says an excited Elodie Delagneau, event manager of Africa Mining Forum.

“Quite the contrary,” she explains, “providing digital tools for global investors, mining houses, juniors, service providers and local operators has only stimulated this interest and allowed us to continue the conversation, making new friends across the globe, including in important mining nations such as Australia and Canada. Frankly, it has opened up everyone’s eyes about digital interaction. It’s extremely effective and we’ve been able to create a similar live buzz that we were used to during our face-to-face meetings in-country.”

“I like to call it our digital business romance, I’m digging it!” laughs Elodie. “Who says you can’t meet your perfect partner online?”

She adds: “Mine.it Africa – Connect is not the end goal here, but another creative step to keep this interactive community we have created and nurtured alive and kicking, and kicking it is! It’s proven to be a valuable tool for many of our partners and clients and the debates and discussions are incredibly informative and challenging. It will continue to be all of that and more until we can meet again safely, whether it will be wearing masks and greeting with elbows or giving each other a proper hug, in-person, in-country and onsite. Until then we are looking forward to catching up with you on Mine.it Africa – Connect.”

Mining Review Africa
“Mine.it Africa – Connect is an important step in Clarion Mining Africa’s journey towards a truly digital content and network offering,” says Laura Cornish, Editor-in-Chief of Mining Review Africa. “Through delivering our brands on one consolidated platform, the mining industry can benefit from sharing and connecting and staying informed of what is happening in the industry and how to learn from it.”

“Mining Review Africa is already recognised as a content leader in the mining industry and now offers the opportunity for our loyal and new followers to connect like never before, without leaving the office or home.”

Register here for access to Mine.It Africa – Connect.

Event organiser Clarion Events Africa is a leading Cape Town-based and multi-award winning organiser of exhibitions and conferences across the continent in the infrastructure, energy and mining sectors. Other well-known events by Clarion Events Africa include Enlit Africa, Utility CEO Forums and the Future Energy Africa series. The company is part of the UK-based Clarion Events Group.

Media contact:
Annemarie Roodbol
Email: annemarie.roodbol@clarionevents.com