JOHANNESBURG: Contributing to the growth of the global Halaal market and in effort to further promote its emerging stature in Southern Africa, dmg events and Pure Grit Project and Exhibition Management will be partnering to present a credible trade and networking platform for producers of South African and African Halaal products to expand their market-share globally.
dmg events and Pure Grit Project and Exhibition Management are pleased to confirm their partnership which aims to champion Southern Africa’s Halaal economy. This initiative will take place alongside dmg events’ long-standing Africa Trade Week (ATW) cluster from 23 – 25 August 2021 in Johannesburg.
Encompassing three leading trade shows – Africa’s Big 7, SAITEX and The Hotel & Hospitality Show, the cluster brings together a range of key South African and pan-African buyers who attend annually to source products and services from a global manufacturing / services base. In response to the current environment the 2021 edition will be in a hybrid format, allowing for both in person and online exhibition spaces, meetings and content.
The Halaal segment of Africa Trade Week 2021, which will be presented as Halaal ’21 @ ATW, will also give digital access to the live event launching with the vision to grow the brand into a stand-alone show from 2022.
The team at Pure Grit Project and Exhibition Management have a wealth of experience in bringing buyers and sellers together continentally. Led by prominent Muslim businesswomen, Zaida Enver, their portfolio which spans over ten years, includes management contracts of large trade shows for entities such as South African Tourism, WESGRO and Tanzania Tourism.
“We are really excited to be working with global operators dmg events on this initiative, which will no doubt present a unique and excellent platform for qualified buyers to meet with the best of what the South African and African Halaal market has to offer,” says Zaida Ever, who herself is incredibly committed to developing and growing trade within the Halaal space.
In 2019 Pure Grit was appointed as the event management company for WESGRO’s Africa Halal Week. Thanks to Enver’s expertise, knowledge, input and steer, the event enjoyed impressive growth of 40 % as well as expanded geographical participation, attracting delegations from Saudi Arabia, UAE, Singapore, Malaysia, the USA and a number of countries from within the continent.
“With our ATW cluster offering 20 years of history and dubbed as the destination for South African and African buyers (including agents and distributors representing some of Africa’s largest hotel chains, global retailers to small independent stores), Africa Trade Week is well placed to showcase both South African and African Halaal manufacturers and producers of food, beverage, cosmetics and hospitality products. We are proud to be collaborating with a passionate and credible team like Pure Grit whose network and understanding of the continental sector will give the Halaal economy the spotlight it deserves,” says Devi Paulsen-Abbott, Vice President of dmg events.
Additional information about participating at Halaal ’21 @ ATW can be found at www.africabig7.com/halaal21. Exhibition space is limited and available on a first-come first-served basis.
Pure Grit: Aalia Enver
T+27 11 467 5011 |M: +27 76 915 2366
dmg events: Saki Magoxo
T: +27 11 783 7250 | M: +27 83 735 7213
About Pure Grit Project and Exhibition Management
Pure Grit Project and Exhibitions Management was launched in 2010 and has established itself as a reliable, innovative and competent player in the events and exhibitions industry. We focus on being professional, creative and committed to quality service, we provide specialist services that impress, delight, educate and entertain. Making extensive use of cutting-edge systems and technology we are able to ensure excellent project management and measurable results across all aspects of our work. This includes dedicated project management software, online systems, financial reporting, multimedia solutions and state-of-the art technology.
About Africa Trade Week
Africa Trade Week is the key platform for continental trade across the retail, hospitality, food and beverage and wholesale sectors. Organised and hosted by global event leader, dmg events, Africa Trade Week 2021 incorporates three leading exhibitions Africa’s Big 7, SAITEX and The Hotel & Hospitality Show, as well as their associated workshops and competitions, to create the new home of trade highlighting pan-African business opportunities, products, services, equipment, supplies, innovations, technology and solutions.
Both independent sellers, as well as country trade development agencies, utilise the show to exhibit their latest offerings for those wanting to cement their place in the market as well as new market entrants. Africa Trade Week will be held from the 23 – 25 August 2021, at the Ticketpro Dome, Johannesburg, South Africa.
About dmg events – South Africa
dmg events is a leading organiser of face-to-face and hybrid events and a publisher of trade magazines. We aim to positively impact the African economy and community by providing platforms for public and private sector professionals to connect and forge strong relationships that will drive the future of the African continent. In response to current times, dmg events ensures digital access to credible content and connections for professionals unable to attend live events. dmg events has a portfolio of 80 events managed across 11 offices worldwide with two of those offices based in South Africa. The team organises 14 events in Africa, bringing together more than 30,000 professionals from the Construction, Infrastructure, Coatings, Mining, Transport, Food & Beverage, Trade and Hospitality sectors.