ExpoGuys is proud to announce that the stand designed and built for ANEW Hotels & Resorts has won the Green Stand Award at Africa’s Travel Indaba 2024, held at the Inkosi Albert Luthuli Convention Centre in Durban. This award highlights the successful collaboration between ANEW and ExpoGuys, focusing on sustainability in the travel and tourism industry.
ANEW Hotels & Resorts showcased their dedication to sustainability with an eco-friendly stand made from recyclable materials. Partnering with ExpoGuys, known for sustainable exhibition design, the stand utilised repurposed materials from previous installations. The design incorporated lightweight aluminium, LED lighting, low-consumption flat screens, and modular construction for efficient transportation and reduced carbon emissions.
The ExpoGuys’ approach to exhibition design emphasises recycling and reducing carbon footprints. This stand reflected this ethos by repurposing materials from previous installations. Everything from furniture to flooring and audio-visual equipment was creatively reused and enhanced, incorporating lightweight materials like aluminium and active recycling initiatives integral to the stand’s design. Throughout construction, waste was minimized, and materials were carefully managed for reuse. LED lighting and a low-consumption flat screen contributed to energy efficiency, while the stand’s modular design, which folds up flat, enabled efficient transportation and assembly, reducing carbon emissions. Furthermore, innovative printing techniques enhanced sustainability, with a shift towards fabric printing which means the branding can be reused on ANEW’s future exhibition stands.
In addition to the stand design, ANEW further demonstrated their commitment to sustainability by using eco-friendly takeaway containers, minimizing waste in tea and coffee setups, replacing plastic bottles with sustainable alternatives, and utilizing QR codes instead of printed sales booklets..
This initiative aligns with ANEW’s Environmental Sustainability Policy, reflecting their commitment to reducing energy and water consumption and minimising waste across their properties.
Jani Mari Swart, Public Relations Manager at ANEW Hotels & Resorts, expressed her gratitude, stating, “Thank you, ExpoGuys, for your collaboration and innovative approach. We are beyond thrilled with the results and proud of this achievement!”
Patrick Cronning, Commercial Director of ExpoGuys, shared his enthusiasm: “Sustainability is at the heart of what we do. Partnering with ANEW Hotels & Resorts to create this stand has been an incredible journey. We are proud to demonstrate that sustainable practices and innovative design can go hand in hand.”
Set to become South Africa’s biggest culinary extravaganza, the Mzansi Food & Drink Show will rock the Kyalami International Convention Centre from 15 to 17 June 2024.
The brainchild of RX Africa, the company behind some of the country’s premiere events, including Decorex, Comic Con Africa, Africa Travel Week and FAME Week Africa, the Ring of Fire Chilli Festival will be off the Scoville Scale charts.
The three-day event will incorporate two previous independently held events, the popular Fire & Feast Meat Festival and the successful Coffee & Chocolate Expo, as well as three new additions – the Fine Food & Wine Show, the Bar & Good Spirits Showcase and the Mzansi Food Market.
Says Hanli Goncalves, Portfolio Director of the Mzansi Food & Drink Show: “As a foodie nation with vastly different dishes and tastes in the melting pot, South Africans are ready for a food and drink show of this stature and we will be serving up the biggest and the best culinary show on the African continent.”
The Mzansi Food & Drink Show will be the platform on which local culinary personalities will strut their stuff, Goncalves asserts, adding that it will highlight the latest food and drink trends and innovations, with something for the whole family and for all tastes.
“Visitors can attend food and drink tastings, cooking demos, masterclasses, special offers and a marketplace filled with gastronomic delights. “Taking place over a long weekend that includes Father’s Day on 16 June and Youth Day on 17 June, this will be the perfect occasion for the Fire & Feast Meat Festival in particular to entertain dads and lads with all things outdoor, meat and braai,” she says.
Carol Weaving, Managing Director of RX Africa adds: “We are in the business of building businesses so everyone can thrive whoever and wherever they are. As Africa’s leading exhibition and event organiser, RX Africa works with relevant government entities, stakeholders and industry movers and shakers to connect trade, consumers, investors and business to bring about the best events on the African continent. The Mzansi Food & Drink Show will definitely be one of them.”
Weaving notes that the first ever Ring of Fire Chilli Festival will set the Joburg winter ablaze with hot line-up for chilli enthusiasts, food lovers and families, with live demonstrations, chilli-themed workshops, food stalls serving up fiery delights and stands selling all things chilli.
“Whether you’re a seasoned chilli lover or a curious newbie, this festival promises to be a sizzling adventure,” she asserts.
South Africans are all about the spice…
Dishes with chillies such as piri-piri chicken and piri-piri prawns are South African favourites and the hot stuff ranks among Africa’s most famous flavour, and one which has been exported from Southern Africa to the world thanks to companies such as Nando’s.
According to a South African Uber Eats Cravings Report, extra hot chilli sauce tops the list of special requests when South Africans order takeaways, and the Mzansi Food & Drink Show has taken note with some off-the-scale events, including:
Ring of Fire National Championship: Witness the fieriest chilli enthusiasts battle it out with the Pod Challenge for the coveted title. Who can handle the heat and emerge victorious? Be there to find out.
Hot Wings Challenge: Think you can take off with the spiciest wings in town? Prove your mettle in this tongue-tingling challenge. Warning: Tears may flow!
Best Sauce Challenge: Sample an array of zesty sauces and vote for your favourite. From tangy to volcanic, these sauces will set your taste buds ablaze.
Hot Chip Challenge: Brace yourself for the hottest potato chips you’ve ever encountered. Can you handle the burn?
Challenge your Children: Dads, step up! Take on spicy challenges alongside your children. Who will be the ultimate family chilli champ?
It’s not just about chilli
Unlike previous food festivals, the Mzansi Food & Drink Show will offer visitors a number of diverse and exciting shows all under one roof, including:
Coffee & Chocolate Expo – a celebration of the irresistible combination of coffee and chocolate.
Fire & Feast – a carnivore’s heaven providing a mouthwatering experience of meats of all types, as well as braais, butcher demos and outdoor delights.
Fine Food & Wine – here visitors can elevate their palate with exquisite food pairings and premium South African wines.
Bar & Good Spirits – showcasing a range of popular spirits as well as mixology skills and craft beverages to cool the chilliest tongue.
Mzansi Food Market – a marketplace filled with gastronomic delights, new products, tastings and samples for those with an insatiable appetite to stock their pantry with the best foodstuffs in the country.
Prepare your taste buds for an explosion of flavour at the Mzansi Food & Drink Show’s Ring of Fire Festival and make sure you’re among the “hottest possible” brave and “spicy is so me” beautiful!
Access the latest trends and explore ground-breaking innovations at the Hotel & Hospitality Expo Africa 2024, Africa’s leading hospitality event, which takes place from 11-13 June at the Sandton Convention Centre. The expo offers a dynamic platform for attendees to gain exclusive insights and expertise from key industry influencers, as they reveal the latest trends and share predictions within the hospitality industry.
A melting pot of innovation and creativity, covering every aspect and product sector within the industry, this expo offers the opportunity to connect with industry peers, generate new leads, and gain exclusive access to premium industry content.
It is estimated that Africa has the world’s youngest and fastest growing population, set to reach 2.5 billion by 2050. According to the 2024 Africa Outlook Report, ‘Africa is set to become the world’s second fastest growing region in 2024, driven by a resurgence in travel, tourism, and hospitality with investment, improved international connectivity and a strong demand for quality accommodation.’
“Tourism is the largest contributor to GDP across the African continent, with six of the world’s fastest growing economies found in Africa, making this event incredibly relevant for hospitality industry leaders to attend,” according to Margaret Peters, Event Manager: Food & Hospitality at dmg events South Africa.
This year’s keynote address from Jeff Blackbeard, Director of Sector and Markets from Moore Global, and Lee-anne Singer from The Singer Group, as they join forces to discuss the trends that will determine Africa’s hospitality journey as a vibrant, international destination, as sustainability and technology transform this sector.
‘Key trends this year include implementing Artificial Intelligence (AI), with almost 1-in-4 businesses reportedly using AI tools to enhance operations’, according to the African Hospitality Confidence Index 2024.
‘Business and leisure, or ‘bleisure’ tourists have also become increasingly popular, as growing remote working patterns gain momentum. The greater emphasis on work-life balance is set to shape the tourism and hospitality industry even further over the next decade, with the value of the global bleisure market expected to more than double from 2022 levels to $731.4 billion globally by 2032.’
The rest of the action-packed 3 day programme invites you to immerse yourself in these themes covered in the Hotel & Hospitality Expo Africa workshops, from navigating the dynamic African hospitality landscape and unlocking city destination marketing opportunities in Southern Africa, to critically exploring if it’s possible for sustainability and luxury to coexist in harmony.
Discover how timeless, authentic design embraces innovation, blending aesthetics with functionality for the modern guest.
With the wave of AI innovation, transforming how businesses operate and easing revenue management and security, among other operational efficiencies, you’ll not want to miss learning how to strike the right balance between embracing AI and safeguarding your guests’ privacy and data.
Finally, get the lowdown on how to optimise your supply chain for a more efficient future, Procurement 4.0.
Get exclusive access to the most recent trends, innovations and industries to stay ahead, from key tips on streamlining operations from Omni Software Solutions, investigating Hospitality Chatbot Solutions and how these chatbots can transform your business, interior design trends to hospitality supplies where you can catch HSHS and Restonic’s latest products.
Whether you’re a hotelier, restaurateur, resort owner, or supplier, the Hotel & Hospitality Expo Africa 2024 is the perfect opportunity to network, learn, grow your business and discover curated products and services by local and international exhibitors.
Find out more about the event at www.thehotelshowafrica.com and click here to register to join representatives from across Africa to uncover new ways of redefining hospitality in Africa.
We’re beyond excited to share the news that Bigger Dot is now an official distributor for TRIGA® Go in the United States! This partnership signifies a pivotal moment in TRIGA® Displays’ journey towards global expansion, bringing our innovative portable display solutions closer to the US market.
TRIGA® Go stands out with its lightweight hardware and vibrant fabric graphics, offering an eye-catching solution for various activations, events, retail displays and exhibitions. The beauty of TRIGA® lies in its modular design, which not only simplifies assembly but also offers unparalleled customization options. This flexibility makes it an ideal choice for any brand looking to make a memorable impression in various settings.
Choosing TRIGA® over other display products is a decision that brings long-term value and innovation to the forefront. TRIGA® Go offers unparalleled versatility, allowing users to reimagine their display spaces with each event. The tool-less assembly, lightweight design and robust structural integrity make TRIGA® an ideal choice for a wide range of applications, from trade show booths, activation displays, retail outfits to photo booths.
With TRIGA®’s commitment to pushing the boundaries of tensioned textile display technology and Bigger Dot’s expertise in digital print and display solutions, this partnership is poised to deliver unmatched product quality, customer service and cost savings for customers interested in elevating their brand messaging. Bigger Dot’s strategic location in California and its seasoned sales team further ensure that our shared vision for innovative display solutions will be realized.
Keep an eye out for upcoming demonstration sessions and product launches as we embark on this thrilling journey together, setting new standards in the portable display and exhibition industry.
boatica Cape Town, Africa’s premier boating and nautical lifestyle exhibition, returns against the breathtaking backdrop of the Mother City. From the 25th to the 27th of October 2024, the V&A Waterfront will host an exceptional showcase of South Africa’s foremost boating and lifestyle brands.
Continuing its tradition of excellence, boatica Cape Town 2024 pledges to surpass expectations. In partnership with the City of Cape Town for a three-year collaboration, this event transcends mere boat showcasing; it’s a celebration of the blue economy and a platform for boat builders to shine. The 2024 edition boasts a diverse range of activities, including exclusive product launches, and captivating demonstrations. With 80+ exhibitors, attendees can explore a diverse range of vessels, from a variety of powerboats to large luxury catamarans, as well as the latest in boating; water sports and activities, electronic gadgets, gear, and equipment.
A standout feature of boatica Cape Town 2024 is its comprehensive water programme. From Greg Bertish’s Great Optimist Race sponsored by boatica to the SA Sailing Clinic, along with activities such as supping, kayaking, foiling, dragon boats, and informative talks, there’s something for every water enthusiast. Furthermore, the event introduces a new layout, joining land and water to provide a dynamic and immersive experience for all attendees. To kick off the excitement, registration is now open, with a limited time offer of 2-for-1 tickets for any day admission.
Friday, the opening day of the show hosts the Trade Day, providing sector stakeholders as well as the media with an opportunity to dive into the blue economy and connect with the boatbuilding industry. Bruce Tedder, Chairman of the South African Boatbuilders Export Council, highlights, “The South African leisure boatbuilding industry contributes an estimated incredible R3.2 billion to the South African Economy every year, and the blue economy, a further R 2 billion.” He adds, “boatica Cape Town plays a pivotal role in promoting South Africa’s boatbuilding industry on the global stage, making it an integral partner to the industry. We anticipate an exceptional show this year.”Alderman James Vos, Mayoral Committee Member for Economic Growth and Development for the City of Cape Town, underscores, “Our sponsorship of boatica stems from our commitment to foster economic growth via high growth industries such as the ocean economy which is rich in a variety of job and investment opportunities. With boatica, we are showcasing Cape Town as a premier destination for maritime activities.” boatica Cape Town 2024 is an unparalleled event showcasing South Africa’s incredible blue economy.
Against the backdrop of one of Africa’s most vibrant cities, Decorex Cape Town returns from 6 to 9 June 2024 at the CTICC, showcasing cutting-edge design, curated exhibitions, inspiring talks, and product launches. As part of RX Africa’s commitment to sustainability, Decorex Cape Town 2024 marks a significant step towards a greener, more eco-conscious event landscape.
RX Africa, known for its pioneering efforts in sustainability across shows, is proud to announce Decorex Cape Town as its third show this year to embrace eco-conscious practices, following successful implementations by WTM and ILTM. This transition aligns with RX Africa’s Circular Exhibition drive, emphasising the reduction of waste and promoting environmentally friendly practices within the industry.
“As a leader in event management, RX Africa is dedicated to pushing the boundaries of sustainability,” said Carol Weaving, Managing Director of RX Africa. “Our eco-conscious initiatives reflect our commitment to creating events that are not only memorable but also environmentally responsible.”
Decorex Cape Town 2024 will feature a range of sustainable initiatives, including a competition to design a recycling bin, showcasing RX Africa’s efforts to inspire eco-consciousness within the industry. Cape Town’s selection as the event’s host city underscores its status as a hub for large-scale exhibits in Africa. For the past 8 years Cape Town has been awarded the “Top Worldwide City” by The Telegraph Travel Awards and therefore offers the perfect backdrop for Decorex Cape Town 2024, highlighting over 230 of Africa’s most exciting lifestyle companies.
Visitors can expect a wealth of experiences at Decorex Cape Town, including:
Designer Spotlight: International award-winning Cape Town-based interior designer Kim Williams will showcase her unique approach to interiors.
Plascon Colour Design Pods: Presented by Plascon, these immersive room sets will highlight vibrant uses of colour in interior design.
100% Hospitality by Belgotex: Featuring innovative hospitality design concepts by renowned designers.
The Decorex House by Private Property: Showcasing the latest in construction elements and technology.
Craft and Design Institute (CDI) Exhibition: A showcase of export-worthy designs from top local talents.
Food and Entertainment: Samsung Bespoke Cooking Theatre, Future of Design area with CPD-accredited talks, and a pioneering Circular Exhibition on sustainable design.
Join RX Africa at Decorex Cape Town 2024 for a transformative experience in design, sustainability, and innovation.
Events and exhibitions boost local economies by creating jobs, attracting tourists, and supporting businesses. According to the 32nd UFI (The Global Association of the Exhibition Industry) Barometer, there is aforecast of 94% revenue increase in 2024 from 2023 in South Africa, highlighting growth potential, with 43% of South African respondents aim to enhance their workforce in the current year, indicating a focus on development.[1]
Recognising the significant impact of events and exhibitions, the Association of African Exhibition Organisers (AAXO) – in collaboration with the Event Greening Forum (EGF) and the Exhibition and Event Association of Africa (EXSA) – will be hosting the AAXO Leadership Summit, forming part of the 9thannual Global Exhibitions Day celebrations, designed to bring together industry leaders, professionals, and experts from various sectors to discuss and explore the potential of exhibitions as a driving force for economic growth and success.
Hosted in Johannesburg, South Africa on the 4th of June 2024, attendees will benefit from a unique opportunity to learn from business experts, policymakers, and visionaries who will grace the stage, sharing their experiences and visions for the future.
“Our vision for the Summit is to offer our members access to practical, real-life solutions for effectively managing their businesses and events. Through a carefully curated line-up of experienced speakers, both from within and outside the industry, we aim to provide attendees with valuable insights that can be readily implemented in various roles such as marketing, operations, project management, HR, finance, or content. This day is dedicated to providing a meaningful platform for in-depth learning, knowledge sharing, and networking”, says Devi Paulsen-Abbott, Chairperson of AAXO.
The keynote address, delivered by Jabu Zwane, Founder at the Mindset Development Institute and Vice Chair of Professional Speakers Association of Southern Africa, will focus on unleashing your leadership potential in the African exhibition industry and how to navigate economic changes in uncertain times; whilst the plenary panel think tank will include valuable insights on the power of events and exhibitions in fostering economic growth, with panellists sharing success stories and strategies for promoting African businesses, driving innovation, and positioning the continent as a global leader.
Beyond enriching content, the Summit provides unparalleled networking opportunities, facilitating connections with industry peers and fostering new business prospects. In an era where shaping the future is paramount, AAXO invites all stakeholders to join the conversation and contribute to a roadmap for sustainable economic growth. “As the Summit coincides with our GED activation, we will proudly demonstrate to the world how exhibitions serve as catalysts for sustainable futures in Africa and extend our gratitude to all participants for joining us on this journey toward empowering economies and unleashing the potential of industry success in 2024 and beyond,” adds Paulsen-Abbott.
Attendees of the AAXO Leadership Summit will have the opportunity to participate in four dynamic workshops designed to enhance their skills and knowledge in key areas of the exhibition industry, including Driving Business Growth: Sales Strategies for the New World Exhibition Economy; Greening Your Exhibitions: Sustainable Strategies for Event Professionals; Building a Winning Team: Coaching and Mentoring for Success; and finally, Media Mastery: Maximising Your Impact and Message in Interviews and Engagements.
The Summit will feature a fireside chat discussing the growing trend of mergers and acquisitions in the event industry. Hosted by Piers Bearne, Founder and CEO of Collingwood Advisory, this session will delve into the key trends and drivers fueling the rise of M&A activity in the global event industry and its impact on African businesses. Drawing on his experience as both an entrepreneur and corporate finance adviser, Piers will provide insights on unlocking growth opportunities through M&A and will discuss strategies for scale-up, product development, and sales.
The programme will culminate with a think tank focused on navigating the unique landscape of the African event and exhibition industry. Prominent event organisers, such as AI Media, Informa Tech, Messe Frankfurt SA, RX Africa and We Are Africa, will provide valuable insights and strategies for overcoming challenges and leveraging opportunities. The full programme for the Leadership Summit can be viewed here.
“The upcoming AAXO Leadership Summit stands as a beacon for industry professionals seeking to harness the immense potential of exhibitions in driving economic growth and industry success. Against the backdrop of South Africa’s impressive economic contributions from events, it’s evident that such gatherings not only stimulate local economies but also create opportunities for employment and business development across Africa,” concludes Paulsen-Abbott.
If you’d like to register to attend the AAXO Leadership Summit and join the conversation on the vital role exhibitions play in empowering economies and unleashing their full potential for growth and success, visit https://www.aaxo.co.za/leadership-summit-24/ for more information.
The Assembly of Heads of State and Government of the African Union (AU) has declared 2024 as the Year of Education[1], calling on governments across Africa to accelerate progress towards achieving Sustainable Development Goal 4 (SDG4): “Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all”, recognising the transformative power of education in fostering a sustainable and equitable world.
“Education serves as a cornerstone in a country’s development, and its absence makes meaningful progress unattainable across all sectors, including the African events and exhibitions industry,” says Devi Paulsen-Abbott, Chairperson of the Association of African Exhibition Organisers (AAXO).
Human capital development through education and skills development plays a pivotal role in shaping a country’s economic landscape and by investing in education and skills training, countries in Africa can build a skilled and knowledgeable workforce, which is essential for economic growth and development. Moreover, education serves as a powerful tool for poverty reduction by providing individuals with the necessary knowledge and skills to secure better jobs and improve their livelihoods and promotes entrepreneurship by fostering innovation and equipping individuals with the skills, knowledge, and mindset needed to identify opportunities and create new businesses.
Additionally, education and skills development enhance labour productivity, leading to higher economic growth rates and increased global competitiveness. “In today’s rapidly globalising economy, countries and sectors that prioritise education and skills development are better positioned to attract foreign investment, participate in global value chains, and compete effectively in the international marketplace,” adds Paulsen-Abbott.
Considering the impact of education and skills development in African countries, members and stakeholders of AAXO have shared their perspectives on the opportunities that education has offered the events and exhibitions sector locally, along with the challenges encountered:
Libya
In Libya, collaboration between organisers, venues, suppliers, and institutional organisations with educational institutions has become fundamental in supporting training and development for industry professionals in the MICE sector. These collaborations often involve joint initiatives such as internships, mentorship programs, guest lectures, and hands-on training sessions conducted by industry experts with the investment in education not only providing valuable learning opportunities for aspiring professionals, but also contributing to the overall growth and sustainability of the local sector.
“Significant evolution and improvement in the MICE sector, both in Libya and across the continent, have been observed as a result of investments in education and skills development,” says Eng. Nader Ben Yala, CEO of Waha Expo.”Through targeted educational initiatives, skills enhancement programs, and capacity-building efforts, there has been a notable rise in the professionalism, quality, and innovation within the industry. As professionals become better equipped with the necessary knowledge and expertise, they are able to deliver more engaging, impactful, and successful events.”
The investment in education has also fostered a culture of continuous improvement and adaptation, enabling the MICE sector to stay abreast of emerging trends, technologies, and best practices. Overall, education and skills development have played a pivotal role in elevating the standards and reputation of the MICE sector not only in Libya but across the African continent.
Kenya
Education and skills development are proving to be pivotal in driving the growth and enhancement of the MICE sector in Kenya and across East Africa. “Traditionally, there has been limited intentional collaboration among industry stakeholders, but recent initiatives are increasingly focused on integrating theoretical learning with practical applications. These partnerships foster internships, guest lectures, and real-world projects, providing students with invaluable hands-on experience,” says Harry Hare, Co-Founder and Chairman at dx5ve, formerly CIO Africa.
Investments in education and skills development have significantly transformed the sector (with the impetus for this transformation partly catalysed by the COVID-19 pandemic) which compelled organisations to innovate or risk obsolescence, prompting substantial investments in upskilling their teams to adapt and devise new approaches.
The emphasis on education and skills has not only elevated the quality and efficiency of service provision but has also bolstered East Africa’s ability to attract international events, propelling tourism and related sectors. Ultimately, these advancements are positioning East Africa as a formidable contender in the global MICE market.
South Africa
Education and skills development are essential to the growth and success of Africa’s MICE sector. As interest in this industry continues to rise in Africa, it is crucial to invest in education and professional development to fully harness its potential to contribute to economic growth and development.
In today’s fast-paced and ever-changing industry, professionals must constantly update and improve their skills in order to remain competitive. AAXO is committed to providing their members with the necessary tools and opportunities to do so, ensuring a thriving and sustainable exhibition/events/MICE sector. As part of their mission to support the industry’s growth and sustainability, AAXO priorities vocational training and education and believe in equipping individuals with the necessary skills and knowledge to excel in their roles and have a more diverse and inclusive industry.
“To achieve this, we collaborated with organisations like the International Association of Exhibitions and Events (IAEE) in 2021/22 to offer accredited courses and provide valuable insights through our Lunch and Learn series in 2023. We also conducted surveys amongst our members to identify knowledge gaps and training needs, tailoring our initiatives accordingly,” says Paulsen-Abbott.
In line with AAXO’s commitment, they are excited to present the AAXO Leadership Summit on June 4, 2024. This event will feature practical workshops focusing on critical areas such as sales strategies, sustainability, media engagement, and team building through coaching and mentoring. These workshops aim to provide quality career and leadership development opportunities for professionals and new entrants in the industry.
The South African government recognises the importance of skills development in building a sustainable economy. Through initiatives such as internships, funding for short-skill programs, and bursaries, they aim to create an environment that attracts skills and encourages companies to invest in the country.
“As we celebrate Africa Day in 2024, we must prioritise education and skills development within the MICE sector. Through partnerships and collaborations, we can equip our workforce with the necessary skills and knowledge to drive economic growth and development in Africa. Education is the key to unlocking the full potential of the MICE industry and building a brighter future for Africa,” concludes Paulsen-Abbott.
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