Business Events Industry Stakeholder Engagement Roadshow

The Association of African Exhibition Organisers (AXXO) was pleased to participate today in The South Africa National Convention Bureau (SANCB)’s  Eastern Cape leg of their Business Events Industry Stakeholder Engagement Roadshow.

SANCB is hosting this initiative as part of the industry’s recovery initiatives,  and it is hosted in conjunction with the Southern African Association for the Conference Industry (SAACI), Society for Incentive Travel Excellence (SITE) – Africa Chapter and AAXO.

The objectives of the roadshow are to:

• Provide an update to the business events industry on the destination’s recovery progress for the meetings, incentives and exhibition segments.
• To share data, trends and insights into the meetings, incentives and exhibition segments that can assist with accelerating the recovery of the local business events industry.
• Share the policy priorities for the business events industry as the recovery process is being accelerated.
• Provide an update on the regulations creating barriers to accelerating the industry’s recovery.
• Identify the priority areas for each Province for each segment (meetings, incentives and exhibitions) that require interventions from the public and private sectors.
• To provide an overview of South Africa’s business events brand performance compared to our competitors.
• To present an update on South Africa’s bidding performance, including bidding insights.
• To present the revised Bid Support Programme to the business events industry and the application process for support
• To provide an update on Meetings Africa and the opportunities available for the business events industry

Over 40 representatives from public and private sectors were represented who have committed to ensure that working streams are implemented to drive developmental actions for recovery efforts.

AAXO was represented by current Chair Devi Paulsen-Abbott.