Biz-Help Partners With My Active To Support Event Organizers Through Technology

A key challenge highlighted by major corporate sponsors of events for the low percentage of event organizers that successfully access their support is their inability to submit commercially viable sponsorship proposals. Matt Fendick, founder of Sponsorshop agrees: “Demand of sponsorship opportunities far exceeds the supply so any proposals that aren’t impactful and on-point can be easily declined.” BIZ-Help has been supporting event organizers to compile sponsor proposals aimed at securing partners and sponsors for events. A major weakness identified by BIZ- Help is the lack of or absence of relevant information required to compile impactful sponsor proposals. According to a leading events research company, Verified Market Research (2022), 92% of event organizers believe event software makes it easier to achieve their business outcomes.

BIZ-Help has partnered with technology firm My Active Online Solutions with 15 years’ experience in the industry supported by one of the best software engineering companies in South Africa – Entelect Software. The web- management, communication management and event management services offered by My Active will ensure that the relevant information required for commercially viable sponsorship proposals are obtained through seamless and cost-effective solutions.

General Manager of My Active, Kumashree Naidoo comments on this partnership: “We are really excited to partner with BIZ-Help in supporting event organizers to become more tech-savvy and to keep up with technological trends in growing their events.”

CEO of BIZ-Help, Sugen Pillay agrees: “The partnership with My Active will provide our network of event organizers with cost-effective technological solutions which will also help in obtaining much needed data to enable us to compile commercially viable sponsorship proposals to secure sponsors and partners for their events.”

If used correctly technology can be used as a cost-effective ex. tool to obtain the required information to inform the compilation of a commercially viable sponsorship proposal.