African Exhibition News

Building better exhibitions through knowledge-sharing and education: AAXO held their first-ever Exhibitor Training Day Exhibitions are a powerful way to connect with customers in an increasingly tough business environment. However, to make the most of the opportunity, there are a number of factors that need to be considered by exhibitors. For this reason, the Association […]

With the impact of the global economic challenges and an explosion of technology and digital media, there are some that question the on-going value and importance of exhibitions and face-to-face marketing. Exhibitor feedback and research surveys suggest otherwise, highlighting that exhibitions remain a powerful medium to source new customers, engage with existing customers, build brand […]

Whether you were you unable to attend the AAXO Exhibitor Training Day or you just want to download your best presentations, we have placed them here for you to download and share.  amanda cunningham Entrepreneur, exhibition director, marketer and most recently working mother. Big risk equals big reward, says Amanda Cunningham owner and exhibition director of The […]

The Association of African Exhibition Organisers (AAXO) is making great strides towards achieving its mandate of adding tangible benefits and value for exhibition organisers. AAXO have kicked off with a busy schedule of activities and events, beginning with an Exhibitor Training Day in October. This event is a fantastic opportunity and an absolute must for […]

Exhibitions are a powerful marketing medium that brings potential customers and client’s right to your doorstep, for face-to-face interaction, question and answer sessions, product demonstrations and the provision of a tangible and engaging brand experience. Given the potential that participating in an exhibition has to boost the sales and visibility of a business, it is […]

The event industry welcomes a dynamic and credible new voice for exhibition organisers: the Association of African Exhibition Organisers (AAXO) Exhibitions are a powerful platform to stimulate trade and attract foreign investment to the African continent. In order to initiate a more successful relationship between exhibitors and exhibition organisers, a credible governing body is required. […]

Some of the largest and most successful exhibition organisers in Southern Africa, namely Specialised Exhibitions Montgomery, MMI South Africa, Hypenica, Thebe Reed Exhibitions, Spintelligent, Terrapinn, The Wedding Group, SA Confex Services, TE Trade Events, Exposure Marketing, LTE and Synergy Business Events, have announced that they will be launching a new industry association – the Association […]