African Exhibition News

 “Koeberg is a cash cow for Eskom” President Jacob Zuma’s remarks during last week’s SONA on the country’s nuclear future might seem contradictory, but this is not the case, says Dr. Anthonie Cilliers of North West University’s School of Mechanical & Nuclear Engineering. President Zuma said South Africa’s nuclear build programme would roll out at […]

All eyes are on reducing costs and increasing machine run time Global energy giant Shell will return as a platinum sponsor to African Utility Week at Cape Town’s CTICC from 17-19 May. As the country goes through tough economic times and companies are facing growing price tags for their equipment maintenance, all eyes are on […]

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In 2016, the Association of African Exhibition Organisers (AAXO) will be focusing strongly on training and knowledge sharing, with the aim of growing and strengthening the industry. This is evident through the number of exciting training events being hosted by AAXO, which are not to be missed by anyone who wants to keep their finger […]

“My vision is to see a Nigerian manufacturing sector that is developing and achieving a GDP growth of 5% per annum for the next four years” – this is according to Reginald I. Odiah, Chairman Economic Policy Committee (EPC) of Manufacturers Association of Nigeria (MAN). The Association has called for a massive investment to take […]

  For 12 years MamaMagic, The Baby Expo has undoubtedly been the premier parenting exhibition, and the largest of it’s kind, in Africa carrying, an enormous amount of credibility with parents and exhibitors alike. MamaMagic exhibits some of the most trusted and long established brands in the country, giving new products and services in the […]

Joining forces for industry growth: Announcing the joint AAXO/SAACI conference and AAXO’s participation in the UFI Global Exhibitions Day initiative. Bringing industry members and key thought leaders together for an intensive programme of learning and knowledge-sharing, the Association of African Exhibition Organisers (AAXO)’s 2016 Conference has been arranged to coincide with two other significant industry […]

Following their inception in 2015, the Association of African Exhibition Organisers (AAXO) is getting 2016 off to a dynamic start by hosting an exciting training opportunity for exhibition organisers. The one-day Organiser Training Day, which will be hosted by AAXO in collaboration with SAACI, will focus on a number of issues related to digital marketing. […]

The global prepaid meter standards industry organisation, STS (Standard Transfer Specification), has joined the leading power and water conference and trade expo African Utility Week as an industry partner. STS will hold its AGM during the event in Cape Town in May and also run a free  technical workshop on its improved KMC (Key Management […]

“It is so important for the farming community to get together to discuss the current challenges and share success stories in the sector” says Liam Beckett, Event Director of the Agritech Expo, which is Zambia’s leading outdoor agriculture exhibition. “This year we look forward to welcoming some 15 000+ farming professionals, from emerging, to small holder […]

A study in South Africa that forms part of the World Bank’s Thirsty Energy Initiative has found that major inter-basin transfers support water for power in South Africa. “These transfers play a critical role in the power sector in the country,” says Dr Diego J. Rodriguez, Senior Economist at the World Bank, “and you see […]

Exhibition organisers, venues, associations, and service providers from countries all around the world are uniting behind a global initiative to stage the first ever “Global Exhibitions Day” on 8 June 2016. Driven by Paris based UFI – The Global Association of the Exhibition Industry, and Dallas based IAEE – The International Association of Exhibitions and […]

As the Association of African Exhibition Organisers (AAXO) grows and expands, part of the vision of the organisation is to form partnerships with other bodies that share in AAXO’s vision of a profitable and thriving exhibition industry. This is in keeping with the mandate of the Southern African Association for the Conference Industry (SAACI), and […]

Understanding the digital landscape is vital for any brand that wants to market itself successfully. With new technology, new social media platforms and new trends all changing and shaping the way that customers interact with brands, the Association of African Exhibition Organisers (AAXO) has recognised the need to support and educate members on this topic. […]

Building better exhibitions through knowledge-sharing and education: AAXO held their first-ever Exhibitor Training Day Exhibitions are a powerful way to connect with customers in an increasingly tough business environment. However, to make the most of the opportunity, there are a number of factors that need to be considered by exhibitors. For this reason, the Association […]

With the impact of the global economic challenges and an explosion of technology and digital media, there are some that question the on-going value and importance of exhibitions and face-to-face marketing. Exhibitor feedback and research surveys suggest otherwise, highlighting that exhibitions remain a powerful medium to source new customers, engage with existing customers, build brand […]

Whether you were you unable to attend the AAXO Exhibitor Training Day or you just want to download your best presentations, we have placed them here for you to download and share.  amanda cunningham Entrepreneur, exhibition director, marketer and most recently working mother. Big risk equals big reward, says Amanda Cunningham owner and exhibition director of The […]

The Association of African Exhibition Organisers (AAXO) is making great strides towards achieving its mandate of adding tangible benefits and value for exhibition organisers. AAXO have kicked off with a busy schedule of activities and events, beginning with an Exhibitor Training Day in October. This event is a fantastic opportunity and an absolute must for […]

Exhibitions are a powerful marketing medium that brings potential customers and client’s right to your doorstep, for face-to-face interaction, question and answer sessions, product demonstrations and the provision of a tangible and engaging brand experience. Given the potential that participating in an exhibition has to boost the sales and visibility of a business, it is […]

The event industry welcomes a dynamic and credible new voice for exhibition organisers: the Association of African Exhibition Organisers (AAXO) Exhibitions are a powerful platform to stimulate trade and attract foreign investment to the African continent. In order to initiate a more successful relationship between exhibitors and exhibition organisers, a credible governing body is required. […]

Some of the largest and most successful exhibition organisers in Southern Africa, namely Specialised Exhibitions Montgomery, MMI South Africa, Hypenica, Thebe Reed Exhibitions, Spintelligent, Terrapinn, The Wedding Group, SA Confex Services, TE Trade Events, Exposure Marketing, LTE and Synergy Business Events, have announced that they will be launching a new industry association – the Association […]