Africa Trade Week, owned and operated by dmg Events in South Africa, announces that its 2021 edition will take place entirely online from 23 – 25 August 2021.
The event comprises of 3 trade exhibitions namely: Africa’s Big 7, SAITEX and Hotel & Hospitality Show. The event services 5 sectors namely: food & beverage, hospitality, retail and trade and will feature a digital exhibition, matchmaking, live workshops and so much more.
dmg Events takes note of the current climate in South Africa, particularly the unfortunate events that gripped parts of Gauteng and KwaZulu Natal. Our hearts go out to all people and businesses affected by these events and we wish all a speedy recovery and return to normal operations.
At dmg events our mission is to provide credible platforms for business connections, contributing towards the health of the sectors in which we operate and delivering value to our stakeholders in a safe environment. Under the circumstances we feel it is impossible to deliver on this mission through in-person events, and therefore it requires us to postpone the in-person element of our show to 19 – 21 June 2022.
However, we still understand that, now more than ever, businesses need a platform to connect and engage with new customers and suppliers. The economy will be opening up further as we move into 2022, and despite everything else, business never sleeps. We will therefore be pivoting all Africa Trade Week activity to our digital platform, allowing for connection and engagement with customers and sellers alike, access to our excellent content and the chance for the sector to come together to further business opportunities.
A DIGITAL-ONLY EVENT
“Africa Trade Week recognizes that business must continue, even when travel has been made difficult due to the pandemic” says Evan Schiff, Portfolio Director: Food, Trade , Hospitality at dmg Events. “We have therefore built a digital offering that will allow virtual attendees access to the best of learning, connection and engagement at Africa’s longest running trade event. We will continue delivering the same value you’ve come to expect from us over the last 27 years, the seamless online offering enhances your experience, and extends the ability to meet new buyers, source new products and access the latest learnings on the sector.”
WHAT IS DIGITAL?
Schiff continues: “dmg events prides itself on providing buyers and sellers with strategic connections and credible learning in a safe, professional environment. This year we are excited to host digital events ensuring you have access to the latest products, solutions and information to keep your business resilient and sustainable during challenging times. Over the years, we have witnessed how live events provide the advantage to interact with professionals in a personal and tangible way. We continue providing the same levels of connection utilizing the best-of-breed digital platform allowing safe connections from all around the world.”
For more information or comment please contact:
Head of Marketing
Mobile: +27 82 903 4209
About Africa’s Big 7
Africa’s Big 7 is the continent’s largest food & beverage industry trade event with its own 18-year history of successful business development, where buyers and distributors from across this diverse and booming market come to source new ingredients, finished products, processing, packaging and logistics solutions.
Its also the African food and drink sectors longest established and most trusted show, having taken place each and every year since 2001. Over time, the event has connected thousands of domestic and international partners throughout the value chain and built a reputation for delivering quality and tangible results to its exhibitors.
SAITEX is one of the largest multi-sectoral B2B platforms in Africa. The trade-show promotes inbound and outbound trade opportunities and delivers product-showcases, promotion agencies and trade enablers.
When entering any emerging market, particularly in the multi-product supplier space, you need to understand your operating environment at a lightning speed. What does the future of business and trade look like? How can your business anticipate the next trend?
The purpose of SAITEX is to answer these questions. We facilitate tangible international and local trade relationships, whilst providing a platform for the private sector to demonstrate the innovations, solutions and services they have to offer Africa.
Our experience in this market has empowered high-level international trade discussions between governments and private sector, unlocking opportunities in Africa for the past 27 years. This has made SAITEX the central meeting place for African and international buyers and sellers. It is where relationships are built, trade connections established and business is done.
About Hotel & Hospitality Show
The Hotel Show Dubai has over its 19 years become widely recognised around the world as one of the largest and most influential global hospitality events with 700 exhibitors and more than 25,000 attendees.
In 2017 this premier event for the hospitality industry came to Africa. Defying its name, because it never has been just about hotels, it provides a showcase of everything needed to make cafés, bars, restaurants, fast food outlets and hotels a success from design to technology, kitchens to lighting and security to catering equipment.
Hospitality managers, owners and operators attend traditionally from major hospitality and tourism brands to find out how to make their establishment stand out. The Hotel Show gives access to leading brands and products from around the world through a vast international agent network helping suppliers and exhibit.