• Exhibiting strength after uncertainty

    The Association of African Exhibition Organisers’ (AAXO), collective concern over the past year switched rapidly from shock to actively seeking solutions within the largely uncertain parameters of Covid-19.   Reigniting the events industry is vital for its impact on networking and lead generation for the many brands and products that rely on the engagement and […]

  • How to increase digital engagement

    Most digital events are finding fostering engagement among event attendees challenging. But it does not have to be. Here are a few tips that I have come across to assist in improved engagement levels. Think TV production It does not have to come with the costs of producing for TV but having a plan and […]

  • Embracing the change

    Like many of you, we too have been navigating our way in understanding how to deliver value to our customers through digital platforms.  I would like to share some key learnings that have come from moving from our live event model to a digital format. Content is (still) king. Tip: ‘Conversation NOT Presentation’. Content is […]