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Welcome to AAXO – the trusted voice of Africa’s Exhibition Industry

AAXO is committed to promoting the African exhibitions industry, encouraging businesses to invest and participate in exhibitions, affording our members the tools and resources for successful exhibition management, and encouraging world-class industry standards. This dedication is evident in AAXO’s commitment to linking organisers to a network of suppliers and opportunities to ensure growth and inclusivity continentally.  How can we support your business today?

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In The News and PR

Espresso Meetup Introduces AI-Powered B2B Matchmaking Platform with Unmatched ROI Guarantee.

Platform Set to Revolutionise Event Matchmaking with Performance-Based Model Cape Town 4th August 2025— Espresso Meet Up, an innovative Business Matchmaking platform, is proud to announce the launch of its AI-powered matchmaking solution, specifically designed to deliver actionable, high-quality meetings that drive real business outcomes for exhibitors and event organisers. What sets Espresso Meet Up […]

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Industry awards recognise Scan Display’s creative solutions

Scan Display’s versatility was made evident when it received several awards from various industry organisations recently. The exhibition and display specialist’s winning exhibition stands range from large to smaller, in size and budget, and represent a mix of custom, modular, and sustainable designs. Exhibition Stand of the Year AAXO, the Association of African Exhibition Organisers, […]

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Specialised Exhibitions appoints Joshua Low as Commercial Director Africa to drive African growth

Specialised Exhibitions, a division of global independent exhibition organiser Montgomery Group, has appointed Joshua Low as Commercial Director Africa. This strategic addition to the leadership team comes as Specialised Exhibitions embarks on an ambitious phase of growth across the African continent. Low brings a distinguished track record in strategic leadership, innovation, business growth, trade show […]

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BTMATCHMAKING.ORG is LIVE—Your Gateway to Smarter Event Matchmaking

Successful exhibitions aren’t just about foot traffic—they’re about valuable connections that drive business outcomes. That’s where strategic matchmaking comes in. At B&T Matchmaking, we are a renowned industry leader, providing top-notch matchmaking services that connect the right people and maximize ROI for exhibition organizers and attendees. With the launch of BTMATCHMAKING.ORG, event professionals can explore […]

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Tourism Educators South Africa

Dear Tourism & Hospitality Colleagues and Friends, 🎉As part of our World Tourism Day celebrations, it is our pleasure to remind you about Tourism Educators South Africa (TESA), a registered non-profit organisation (Enterprise Number: 2025/293319/08). TESA’s vision is to be recognised as the voice of quality higher education in tourism and to contribute meaningfully to […]

AEW 2025 Pre-Conference to Set the Stage for Africa’s Biggest Energy Event

The African Energy Week (AEW): Invest in African Energies conference will kick-off with a dynamic pre-conference day, designed to set the tone for a week of dealmaking, dialogue and collaboration. Taking place on September 29 ahead of the main conference program – which is scheduled for September 30 to October 3 – the pre-conference program […]

Host Cities Confirmed for Meetings Africa and Africa’s Travel Indaba

Following a rigorous and competitive procurement process led by South African Tourism, Johannesburg and Durban have officially been confirmed as the host cities for Meetings Africa and Africa’s Travel Indaba respectively for the next five years commencing 2026. The process saw several cities and provinces across the country submit compelling bids to host the flagship […]

Specialised Exhibitions Transitions to New Name: Montgomery Group Africa

As part of a strategic move to streamline operations, strengthen regional alignment, and support long-term growth, Specialised Exhibitions has transitioned to a new name: Montgomery Group Africa. This name change reflects the consolidation of Montgomery Group’s regional divisions across Africa under one unified management structure — creating a more agile, efficient, and future-focused organisation. While […]

B & T Matchmaking: BIG NEWS! We’ve Expanded! Your One-Stop Event Production Partner Is Here

We’re thrilled to announce that we’ve expanded our services to include world-class technical event production solutions—designed to save you time, effort, and budget while delivering unforgettable results. Whether you’re planning a high-impact corporate event, a lifestyle showcase, or a multi-venue broadcast, our new offering gives you access to cutting-edge equipment, expert teams, and seamless execution—all […]

The Festival of Eventing 2025 Debuts in Cape Town – Stepping Boldly into the Future of Eventing in Africa

CAPE TOWN, South Africa – The inaugural Festival of Eventing (FOE) brought together 350 event professionals, 85 speakers, and 10 countries under one roof for a two-day showcase of innovation, inspiration, and industry connection. From cutting-edge event tech to sustainability-led activations, FOE set the stage for what the future of eventing in Africa could look […]

The 2025 Women in MICE Awards: Celebrating Power, Progress & Purpose

Antois-Leigh Nepgen | Aug 7, 2025 | Event News, Women in MICE They say public speaking is one of the greatest fears in the world—second only to… spiders. And yet, standing on stage at the 2025 Women in MICE Awards, surrounded by over 160 guests and the most inspiring women in the events industry, the fear quickly turned to fire. […]

VUKA Group welcomes Alex Searle as Head of AI Enablement & Human Systems

VUKA Group is pleased to announce the appointment of Alex Searle, a 4× founder, community builder, communications & AI advisor and speaker, as its new consultant Head of AI Enablement & Human Systems. The creation of this role takes place at a critical inflection point in the conferencing and media sector, where the impact of […]

Espresso Meetup Introduces AI-Powered B2B Matchmaking Platform with Unmatched ROI Guarantee.

Platform Set to Revolutionise Event Matchmaking with Performance-Based Model Cape Town 4th August 2025— Espresso Meet Up, an innovative Business Matchmaking platform, is proud to announce the launch of its AI-powered matchmaking solution, specifically designed to deliver actionable, high-quality meetings that drive real business outcomes for exhibitors and event organisers. What sets Espresso Meet Up […]

Industry awards recognise Scan Display’s creative solutions

Scan Display’s versatility was made evident when it received several awards from various industry organisations recently. The exhibition and display specialist’s winning exhibition stands range from large to smaller, in size and budget, and represent a mix of custom, modular, and sustainable designs. Exhibition Stand of the Year AAXO, the Association of African Exhibition Organisers, […]

Specialised Exhibitions appoints Joshua Low as Commercial Director Africa to drive African growth

Specialised Exhibitions, a division of global independent exhibition organiser Montgomery Group, has appointed Joshua Low as Commercial Director Africa. This strategic addition to the leadership team comes as Specialised Exhibitions embarks on an ambitious phase of growth across the African continent. Low brings a distinguished track record in strategic leadership, innovation, business growth, trade show […]

BTMATCHMAKING.ORG is LIVE—Your Gateway to Smarter Event Matchmaking

Successful exhibitions aren’t just about foot traffic—they’re about valuable connections that drive business outcomes. That’s where strategic matchmaking comes in. At B&T Matchmaking, we are a renowned industry leader, providing top-notch matchmaking services that connect the right people and maximize ROI for exhibition organizers and attendees. With the launch of BTMATCHMAKING.ORG, event professionals can explore […]

Be Part of the Future of African Events – with an Exclusive AAXO Member Offer

We’re thrilled to partner with AAXO and its members to bring the Festival of Eventing to life — landing in Cape Town’s Century City Conference Centre on 8 & 9 August 2025. Founded by industry powerhouses Devi Paulsen-Abbott, Betty Sichivula and Keshni Reddy, the Festival is more than a conference — it’s a bold step […]

DRC-Africa Battery Metals Forum back with big move to Kolwezi in September

It’s official, DRC-Africa Battery Metals Forum is moving to Kolwezi and is taking place from 29-30 September 2025. In what is already the third edition of this event, the focus is on the region’s potential in the global energy transition, including leveraging the DRC and Zambia’s significant cobalt and copper resources for battery precursor manufacturing. […]

Excellence in African Travel Storytelling Honoured at WTM Africa 2025

Africa Travel Week (ATW) has announced the winners of its prestigious 2025 Media Awards, with five journalists recognised for excellence in travel reporting across the continent. A distinguished judging panel featuring Pat Riddell (National Geographic Traveller UK), Barry Neild (CNN Travel), Ellie Rothnie (Canon Ambassador), and Kojo Bentum-Williams (VoyagesAfriq) selected the winners from a competitive […]

ILTM Africa 2025 Sets New Benchmark for Luxury Travel Connections

Cape Town, 11 April 2025 – ILTM Africa 2025 has concluded its most successful edition yet at the Norval Foundation in Cape Town (6–8 April), reinforcing the continent’s growing influence within the global luxury travel sector. As the official kick-off to Africa Travel Week, ILTM Africa also saw the launch of its State of the […]

WTM Africa announces winners of 2025 Responsible Tourism Awards

 Cape Town, 11 April 2025 – World Travel Market (WTM) Africa yesterday announced the winners of its prestigious 2025 Responsible Tourism Awards, recognising outstanding contributions to sustainable and responsible tourism practices across the continent. “Today, we’re here to celebrate Africa’s changemakers,” said Rachel Nxele, SATSA’s Vice Chairperson and Chair of Responsible Tourism, who presented the awards. […]

Call for Submissions: 2025 FAME WEEK AFRICA’s SHORTS FILM FESTIVAL

Cape Town, South Africa – The FAME Shorts Film Festival is now accepting submissions for its 2025 edition, inviting filmmakers from Africa, and its diaspora, to showcase their unique narratives and storytelling during the film festival at Cape Town’s Labia Theatre (4-6 September). A celebration of African stories, the festival provides a powerful platform for […]

Chat’r Xperience Launches EcoExhib by Chat’r Division: Pioneering Sustainable Exhibition and Event Solutions

Chat’r Xperience is thrilled to announce the launch of EcoExhib by Chat’r, a transformative new division dedicated to addressing the growing demandforsustainable exhibition stands, branding solutions, and promotional event elements. With this launch, Chat’r Xperience reinforces its leadership in delivering innovative, eco-friendly, and client-focused solutions to the South African events industry. “At Chat’r, we have always […]

ExpoGuys Launches Industry-First Sustainable Stand Grading System

In an era where sustainability has become a non-negotiable in business practices, ExpoGuys has taken a pioneering step in the exhibition industry with the launch of its Sustainable Stand Grading System. The initiative reflects the company’s ongoing commitment to reducing its environmental footprint while setting a new standard for sustainable practices in stand-building and event […]

See all African Exhibition News

Events Calendar

2024-11-15 09:00
2024-11-16 23:00
Synergy Business Events
Sandton Convention centre
Music and Lifestyle Expo

Music and Lifestyle Expo

The Music and Lifestyle Expo brings us the music that we enjoy, whilst giving a glimpse into the business that drives the music. The Lifestyle element is where culinary arts meet, fashion meets, trade meets, dance and the arts. This one of its kind exhibition aims to give music lovers and industry partners a 360 […]
2025-10-29 09:00
2025-10-31 17:00
AI Media Group
Sandton Convention centre
AI Expo Africa 2025

AI Expo Africa 2025

Back for its 8th edition, AI Expo Africa is the largest Enterprise AI trade event and conference in Africa. AI Expo Africa 2025 will run 29-31st Oct 2025 in Johannesburg South Africa at the prestigious Sandton Convention Centre, uniting 2500 decision makers, investors, buyers, suppliers, innovators, SMMEs and global brands.  This year it will also be joined by the inaugural […]
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