THE VOICE OF CREDIBILITY & PROFESSIONALISM FOR EXHIBITION ORGANISERS

Total expo's
Total square meters
Total expo visitors
Total exhibitors

Total expo’s

130

Total square meters

165000

Total expo visitors

330000

Total exhibitors

105000

African Exhibition News

  • MIKE LORD TAKES EVENTS INDUSTRY SAFETY STANDARD FORWARD AS CHAIR OF THE SABS TC264 COMMITTEE

    Mike Lord, a member of the SA Events Council, Managing Director of Alliance Safety Management and Interim Chair for the Event Safety Council (a Special Interest Group under the South Africa Communications Industries Association, SACIA), has been appointed Chair of the TC264 committee at the South African Bureau of Standards (SABS). The TC264 is a […]

  • TRANSFORMING & DEVELOPING TOWNSHIP EVENT BUSINESS INDUSTRY

    Although regulations and restrictions around events in South Africa have deeply affected Tourism, MICE, Cultural and Entertainment, Public sessions, Business Events, Sporting fixtures and more; in the Townships, there is still a steady hum of smaller events happening under the oversight of the Township Events Business Council SA (TEBCO). TEBCO-SA is one of the 14 […]

  • REED EXHIBITIONS UNVEILS NEW BRAND IDENTITY AND POSITIONING

    Reed Exhibitions announced on Thursday, 10 June its evolution to RX, with a refreshed visual identity and updated brand positioning. Building on its flagship events business, the company is leveraging its capabilities in data and technology to create all year-round communities that support businesses and help their customers to grow. Hugh Jones, RX CEO, commented: […]

  • PRESIDENT RAMAPHOSA’S SELF-GENERATION ANNOUNCEMENT “BOLD BUT NECESSARY” SAYS ENLIT AFRICA CONTENT DIRECTOR

    Highlights of leading event programme that gathered industry’s finest this week “President Cyril Ramaphosa’s announcement that the cap on self-generation without a licence will be raised to 100MW is a bold, but necessary, move by the President and the Minister of Mineral Resources and Energy,” says Claire Volkwyn, the content director of Enlit Africa, which […]

  • THE EVENT SAFETY COUNCIL REMAINS COMMITTED TO CREATING A SAFE ENVIRONMENT FOR EVENTS ACROSS THE BUSINESS, SPORT, AND ENTERTAINMENT SECTORS

    Although the advent of the COVID-19 pandemic brought the live events industry to a virtual standstill, the past 15 months have been busier than ever for SACIA’s Events Safety Council. The Council is an association of event safety specialists and event safety companies providing event safety solutions for the South African event sector. It is […]

  • AAXO GLOBAL EXHIBITIONS DAY 2021

    On Tuesday, June 2, AAXO participated in the sixth Global Exhibitions Day (#GED2021), an initiative put together by UFI, the Global Association of the Exhibition Industry. GED takes place on the first Wednesday of June each year with the aim of increasing the visibility of the Exhibition Industry regionally as well as on a global […]

  • SUPPORTING THE PATH TO RECOVERY: AFRICAN CONSTRUCTION & TOTALLY CONCRETE EXPO GO HYBRID

    As a significant contributor to the economic growth, recovery and transformation within Southern Africa’s construction industry, the African Construction & Totally Concrete Expo’s exceptional focus on buyer and seller engagements has cemented its place in the construction sector’s diary. The Ticketpro Dome is excited to host a hybrid event that will bring live and digital […]

  • ENERGY MINISTER MANTASHE AT ENLIT AFRICA: “ENERGY SECURITY AT CENTRE OF RECOVERY”

    Longstanding energy platform gathers industry South Africa’s Minister of Mineral Resources and Energy Gwede Mantashe says energy security is at the centre of the country’s Economic Reconstruction and Recovery Plan, “with a requirement of reliable, affordable and clear energy sources, as well as long-term sustainable jobs.” During this morning’s opening session of Enlit Africa, taking […]

  • HOSPITALITY SKILLS: CHALLENGES AND OPPORTUNITIES

    The recent SITE Skills Retention in Hospitality virtual conference highlighted the radical loss of talent and experience our industry is suffering, as a direct result of COVID-19 restrictions. On the one hand this is a terrible blow for the industry, but on the other, this opens up the doors for new talent to spread their […]

  • REED EXHIBITIONS AFRICA WELCOMES NEW EVENTS DIRECTOR TO FAME

    Reed Exhibitions Africa is delighted to welcome Judith (Judy) Goddard, named the new Event Director of FAME Week Africa taking place in the beautiful Host City of Cape Town from 12 – 14 September 2021. Founder and director of creative events agency Masiwela, Judy has a passion for events, people and working on creative, collaborative […]

  • EXHIBITING STRENGTH AFTER UNCERTAINTY

    The Association of African Exhibition Organisers’ (AAXO), collective concern over the past year switched rapidly from shock to actively seeking solutions within the largely uncertain parameters of Covid-19. Reigniting the events industry is vital for its impact on networking and lead generation for the many brands and products that rely on the engagement and exposure […]

  • #TRUSTUS_GOVERNMENT AND CORPORATE SOUTH AFRICA:

    Confidence starts with the individual. Our industry needs key individuals at decision making level to #TrustUS as we build recovery for the business events and exhibition industry. What has not passed is the uncertainty, severe limitations and restrictions that are compromising our industry’s survival and pathway to recovery. The business conditions remain challenging, and in […]

  • THE NELSON MANDELA BAY STADIUM CELEBRATES SPORTING GREATS WITH LAUNCH OF NEW STATE-OFTHE-ART MUSEUM

    The Nelson Mandela Bay Stadium officially opened its innovative and interactive Sports Museum at a launch ceremony on Wednesday, 26 May in Nelson Mandela Bay. The Sports Museum facility which is host to various artefacts, memorabilia and great sporting moments was received with awe and applause from our city leaders, tourism bodies, media and sporting […]

  • HYDROGEN, FINANCING THE ENERGY TRANSITION AND CLIMATE CHANGE IN FOCUS AT HIGH-LEVEL DISCUSSIONS AT ENLIT AFRICA NEXT MONTH

    Can Africa carve out a role for itself in the burgeoning hydrogen market? How do cities climate proof their energy sectors and water systems? Where will the funding come from for the 5Ds of the energy transition? These are just some of the pertinent questions and topics up for discussion during the upcoming Enlit Africa, […]

  • A TRIBUTE TO JOSEPHINE MELVILLE, EX MD OF TML REED EXHIBITIONS

    Dear colleagues, With deep regret and profound sadness, we announce the passing away of Josephine Frances Melville, Managing Director of TML Reed Exhibitions. Josephine (or as she was more affectionately known as Jo) sadly passed away on 6 April at the age of 82. She has made a massive impact on numerous lives within the […]

  • SA Events Council – LOOKING BACK AT A YEAR OF CHANGE

    So here we are at the end of May 2021, with a COVID-19 third wave looming and with it, potential further restrictions on the exhibitions and events industry. The SA Events Council is fighting to retain the headway we have made towards re-opening the events industry before the losses we are suffering reach a point […]

  • HALAAL’21 @ ATW: CHAMPIONING SOUTH AFRICA’S HALAAL ECONOMY

    JOHANNESBURG: Contributing to the growth of the global Halaal market and in effort to further promote its emerging stature in Southern Africa, dmg events and Pure Grit Project and Exhibition Management will be partnering to present a credible trade and networking platform for producers of South African and African Halaal products to expand their market-share […]

  • OPERATION REBOOT AND REPOSITION –  THE ARCHITECTURAL PROFESSION RESPONDS TO CHANGING NEEDS

    The South African Council for the Architects Profession (SACAP), and leading event company, dmg events, have finalised their partnership for the inaugural SACAP Stakeholder Convention taking place on 26 August 2021. The Convention forms a part of dmg events’ 8th annual African Construction and Totally Concrete Expo, which offers 360-degree solutions for the Southern Africa’s […]

  • Enlit Africa to return in June with focus on 5Ds as industry prepares for energy transition

    Longstanding energy platform gathers all role players to discuss and do deals Enlit Africa will kickstart its return on 8 June with a visionary discussion on the “5Ds of the energy transition”, namely: decarbonisation, decentralisation, democratisation, digitalisation and deregulation. The opening session will feature local and global experts unpacking how the evolution of the power […]

  • World Earth Day: Wasted: Reed Exhibitions Africa has sights set on reducing landfill

    According to the Event Greening Forum, the typical conference attendee produces 1.89kg of waste each day, of which 1.16kg will end up in a landfill. Carmen Wagener, Operations Director of Reed Exhibitions Africa says the company’s waste reduction policy is continually reviewed and fine-tuned to implement solutions wherever possible. “While Covid-19 has been huge distraction […]

Industry Exhibitions Calendar

About Us

AAXO was formed as a collective platform to represent the organiser industry at large by promoting growth and development while addressing the industry’s challenges. Its efforts are directed towards its mission of being the respected authority and representative of the exhibition organising industry responsible for governance, skills development and research while upholding world-class industry standards. This, in turn, is designed to be the engine that drives the African exhibition and organiser growth.

AAXO includes exhibition organisers across a range of trade, consumer and conference-driven exhibitions, namely Specialised Exhibitions Montgomery, Messe Munchen SA, Reed Exhibitions, Spintelligent, Terrapinn, SA Confex Services, TE Trade Events, Exposure Marketing, Agri Expo, Synergy Business solutions, Media 10, DMG Events, Agri Expo, Foundation for Professional Development and Velocity Vision.

With the wealth of knowledge and experience brought to the association by these organisations, AAXO has the energy and expertise to deal with the unique challenges and needs that organisers are faced with, and give them a powerful and credible voice.

AAXO aims to promote the industry, encourage people to invest and participate in exhibitions, and give members the tools and resources to run successful exhibitions.

This includes introducing a code of conduct that is fair, ethical and with remedy and confidentiality; running training programmes that improve the outcome of exhibitions; mediating disputes fairly and with sensitivity; conducting research to provide organisers and exhibitors with growth and business opportunities; engaging with government on greater recognition of the industry; and networking with relevant conference and exhibition bodies to share issues.

Throughout these and all other activities, AAXO strives to represent all its members with honesty and integrity, and to provide them with guidance and leadership.

Meet the Board

Projeni Pather
 Exposure Marketing (Chairperson)
Projeni Pather
Exposure Marketing (Chairperson)
Devi Paulson-Abbott
Dmg Events
Devi Paulson-Abbott
Dmg Events
Phetogo Kubheka
Synergy Business Events (Vice-Chair)
Phetogo Kubheka
Synergy Business Events (Vice-Chair)
Leatitia Van Straten
Reed Exhibitions
Leatitia Van Straten
Reed Exhibitions
Mark Anderson
Specialised Exhibitions (Treasurer)
Mark Anderson
Specialised Exhibitions (Treasurer)
Chanelle Hingston
Spintelligent
Chanelle Hingston
Spintelligent
Dee Reuvers
SA Confex (Advisory Member)
Dee Reuvers
SA Confex (Advisory Member)
Suzette Scheepers
Messe München South Africa (Pty) Ltd
Suzette Scheepers
Messe München South Africa (Pty) Ltd

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